Mascot Sports Set to Make History with the Sold-Out Bay Bridge Half Marathon on Cinco de Mayo in Oakland
May 2, 2019
Event will be first-ever half-marathon to cross the new Bay Bridge
OAKLAND CA – Mascot Sports, a leader in one-of-a-kind endurance sports experience is set to make history this Sunday, May 5 with the inaugural Bay Bridge Half Marathon, the first event of its kind to cross the new Bay Bridge. The Bay Bridge Half, winner of the 2019 Run Happy Pitch Fest Presented by Brooks at the Running USA Industry Conference in Puerto Rico, will lead the way as a cupless event and provide runners with reusable SpeedCups designed by Oakland’s HydraPak. The event will also replace bib-affixing safety pins with snap and lock reusable fasteners by the East Bay’s BibBoards.
The sold-out event limited to only 1500 runners will give athletes a highly-premium, locally curated experience with partners including Oaklandish, Old Kan Beer, the Oakland Athletics, and top local chefs, as well as Mascot partners Brooks and Nuun. The Bay Bridge Half will also provide runners with unprecedented perks including a 7 ft running shoe piñata to celebrate Cinco de Mayo.
The event will start and end at West Oakland’s Old Kan, one of Oakland’s most creative brewers where runners will be treated to “Liquid Medal,” a custom beer specially created for Bay Bridge Half participants.
“Old Kan and Mascot both share the same love for Oakland and everything it represents,” said Old Kan Co-Founder and Michelin Star Chef, James Syhabout. “Starting and ending an event like this here on 3rd and Linden is unique and very special. It’s about building community and showcasing an overlooked part of our town we’re super proud of.”
Adding to the innovative nature of the event, more than 50 percent of the 13.1-mile route will keep runners above the San Francisco Bay.
“We at Mascot are just as excited as our sold-out field of participants for this inaugural event, the first race of its kind to traverse the Bay Bridge,” said Mascot Sports VP of Events, Tim Cole. From making it zero-waste via reusable SpeedCups and BibBoards in lieu of safety pins to all the perks provided by Brooks and Nuun this will be a tremendous experience from start to finish line.”
To learn more about the Bay Bridge Half Marathon, please visit baybridgehalf.com.
About Mascot Sports
Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through brands, athletes and events. Based in Oakland, Mascot Sports was founded in 2017 by veteran endurance sports executive and competitive triathlete Ryan Dawkins, also the recipient of Acquisition International’s 2015 Business Excellence Award for “Best CEO in the Events Sector.” Mascot represents brands, event properties and athletes in the areas of sales, sponsorship, marketing, digital media and strategic consulting. Current programs include: Warner Bros’ Wonder Woman Run Series, Livermore Valley Half Marathon, Irvine Half Marathon and the Fast Freddie Challenge in partnership with 4-Time U.S. National Road Race Champion, “Fast” Freddie Rodriguez. For more information, please visit: mascotsports.com.
About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded in1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).
About Nuun Hydration
Nuun, based in Seattle, WA, makes a healthier sports drink that comes in tablet and powder formats so it is convenient to carry and add to water, and is better for the environment than ready to drink options. Nuun uses clean ingredients and works with leading sports nutritionists to deliver delicious, healthy hydration for exercise and for daily health. Founded in 2004, Nuun was the first sports drink brand to separate electrolyte replacement from carbohydrates, recognizing the hydration and fueling needs for athletes are different. Nuun Sport, previously named Electrolytes, remains the #1 selling sport drink product in run, bike, outdoor specialty, and outdoor chain stores. Nuun’s mission is hydration that inspires more movement, and Nuun’s culture and mission have been recognized by Outside Magazine, who named Nuun to its’ 2017 and 2018 ‘Best Places to Work’ lists. To learn more, visit www.nuunlife.com or follow them on social media.