Luck Stone’s Technology Package Places XTERRA Athletes on the Map

October 19th, 2012

Luck Stone, a partner in the XTERRA race series, will launch a three-part technology package to transform the athlete and spectator experience at the XTERRA World championship triathlon. The technology package will advance the viewing experience through a social media map / hashtag #XTERRAMAUI, GPS athlete trackers, and live streaming video.

Honolulu, HI (October 19, 2012) – Luck Stone, a partner in the XTERRA race series, will launch a three-part technology package to transform the athlete and spectator experience at the XTERRA World championship triathlon. The technology package will advance the viewing experience through a social media map / hashtag #XTERRAMAUI, GPS athlete trackers, and live streaming video.

Bob Grauer, president of Luck Stone, noted “our partnership with XTERRA has been mutually rewarding because of our entrepreneurial and competitive spirit and focus on the success of others.” Grauer added. “We are proud to partner with XTERRA again and offer athletes and fans worldwide to experience the competition through the competitors’ lens. XTERRA continually inspires us to think creatively, take risks, and strive for greatness.”

The technology package will add a new dimension to the race in Hawaii by enriching the viewing experience, providing real-time coverage of the competition to on- and off- site spectators and bringing athletes and spectators closer together.

Originally introduced at XTERRA East Championships in Richmond, Va. in June then at the XTERRA National Championships in Ogden, Ut. in Sept., XTERRA and Luck Stone continue to evolve and advance the technology package.

Luck Stone is working to enrich the XTERRA experience is by creating an interactive social media map. Spectators are encouraged to utilize the hashtag #XTERRAMAUI to link up on Twitter, share their experience and generate excitement through picture-sharing, geotagging and reporting.

The second-part feature is a GPS device worn by the elite athletes that tracks their location, distance, and speed. Like the camera footage, this information will also be available to view online at www.xterralive.com.

The third-part includes cameras operating at different location-points throughout the course streaming live video feed on to the web, enabling viewers to watch the race and cheer on the athletes in real time. Live video fees will be displayed on several large monitors at the World Championship in Maui.

About Luck Stone

Luck Stone is a customer-inspired business that offers more than 30 different products such as crushed stone, sand and gravel, topsoil and ball field mixes to the road-building, commercial and residential construction industries. A privately-held company founded in 1923 in Richmond, Va., Luck Stone is one of the largest crushed stone providers and has more than 17 construction aggregate plants in Va. and N.C. and three distribution yards in Va. To learn more about Luck Stone go to luckstone.com

About TeamUnlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2011 will produce nearly 200 XTERRA off-road triathlon and trail running races in 15 countries worldwide. There are 40,000+ competitors from all 50 states and more than 40 countries competing in XTERRA. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence. View samples at xterra.tv, and learn more at xterraplanet.com

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TEAM Unlimited / XTERRA

Luck Stone’s Technology Package Places XTERRA Athletes on the Map

Contact Info

Trey Garman
808-792-2603
trey@xterraplanet.com
http://www.xterramaui.com

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