DICK’S Sporting Goods Pittsburgh Marathon Partners with Zwift to Launch Virtual Training Program

February 5th, 2019

DICK’S Sporting Goods Pittsburgh Marathon Partners with Zwift to Launch Virtual Training Program

Runners can train in a virtual world with customized workouts to prepare them for the elevation of the Pittsburgh Marathon course

(PITTSBURGH) − DICK’S Sporting Goods Pittsburgh Marathon participants can be among the first to join a virtual training program that gamifies their experience and connects them with other runners from all over the world. Runners are able to make use of the customized program by creating a free Zwift account. Simply pair a Bluetooth enabled treadmill or foot pod sensor to the Zwift app to unlock a virtual world of workouts, group runs and even races.  

“Zwift’s running platform is the first of its kind, and we’re thrilled to be the first marathon to partner with Zwift and offer the 2019 Pittsburgh Marathon participants this exclusive training opportunity,” said Patrice Matamoros, P3R CEO. “We’re committed to ensuring our runners have the best race experience possible, and that includes helping them throughout their training and giving them the best tools available to accomplish their goals – Zwift Run helps us do that.”

As part of the program, participants will be able to choose from hundreds of events, from fun group runs to fully structured training plans. Their workouts will take runners through five different virtual environments, from Watopia’s Mayan Jungle, to London’s famous embankment or through the futuristic interpretation of New York’s Central Park. In addition, Group Workouts will be designed specifically to prepare runners for the elevation of the Pittsburgh Marathon course. 

“Zwift utilizes the many benefits of structured treadmill running and brings it to life through a rich virtual environment.” Says Eric Min, Zwift CEO and Co-Founder. “Zwift enables users to train with fellow runners from the comfort of their home, delivering a social experience that keeps runners more motivated when training indoors.  I’m delighted to partner with the P3R and provide a truly unique training experience that will undoubtedly benefit this year’s Pittsburgh Marathon runners.” 

The official DICK’S Sporting Goods Pittsburgh Marathon virtual training program includes: 

  • FREE access to the Zwift Run platform and training programs through Marathon weekend;
  • Discounted Zwift RunPods; 
  • Group workouts on Zwift;
  • Ability to find friends and run with them in real-time using Zwift’s meet-up feature; and
  • Real-time tracking data and post-run metrics. 

To participate in the program, runners will need a device to run the game (iPad, PC, AppleTV, mobile phone), a treadmill and a footpod. Or participants can hop on a bluetooth-supported treadmill for a seamless experience.

To learn more or to sign up for this year’s official training program, visit  www.thepittsburghmarathon.com/zwift. 

To learn more about running on Zwift, visit www.zwift.com/run

About Zwift
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.

About the Pittsburgh Three Rivers Marathon, Inc. (P3R)  
P3R is a nonprofit organization that is passionate about promoting the love of running and enhancing community access to health & fitness education and activities. Best known for organizing the acclaimed annual DSG Pittsburgh Marathon, we also manage a variety of other high-quality races, events and health & fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. The only criterion for participation is a desire to be happy, healthy and active! Read more at www.P3R.org.

P3R

DICK’S Sporting Goods Pittsburgh Marathon Partners with Zwift to Launch Virtual Training Program

Contact Info

Kelsey Emch
(412) 586-7785
kelsey.emch@p3r.org
www.P3R.org

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