Beyond Monumental Partners with Athletic Annex and New Balance to Bring Shoes to Monumental Kids

May 23rd, 2018

INDIANAPOLIS – May 23, 2018 – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon has partnered with Athletic Annex and New Balance to donate running shoes to students in need. By purchasing a pair of New Balance running shoes at either Athletic Annex location or at, customers can opt to “buy a pair, give a pair” to a student participating in Beyond Monumental’s youth running program, Monumental Kids Movement.

The program will run from May through October, 2018, aiming to outfit as many of the Monumental Kids as possible with New Balance shoes. To participate, enter coupon code MKM2018 online at or mention to a sales associate at either Athletic Annex location.  Students will receive the shoes while participating in the program and training for the 5K events.

Monumental Kids Movement is a seven-to-nine-week, bi-weekly youth running program that focuses on educating Indianapolis Youth about the benefits of exercise, proper diet and healthy living. Students with at least 75% participation throughout this bi-weekly program earn a free 5K race entry to a Monumental event. Since its inception as a pilot program in 2012, the program has grown to 61 schools in Marion county including 38 Indianapolis Public Schools, 13 MSD of Lawrence Township Schools, three MSD of Wayne Township Schools, two MSD of Washington Township Schools and 5 charter schools. To date, over 5,800 students have graduated from the program including 1,739 in 2017.

“Monumental Kids Movement is a great way to get kids moving and motivated about health and wellness, but we’ve recognized a need for many of our participating students,” said Jed Cornforth, executive director of Beyond Monumental. “We aim to provide our Monumental Kids with the skills and information they need for lifelong wellness. Along with athletic instruction and nutrition tips, a pair of proper fitting running shoes will make a great impact on completing that goal.”

Athletic Annex is a running specialty store locally owned by Olympian Bob Kennedy with locations in Broad Ripple and at 86th Street and Ditch Rd.  Athletic Annex has a simple mission to help empower and inspire the community to live happy and healthy lives, one person, one day, one step at a time.

 “Monumental Kids Movement is an incredible wellness program which also teaches kids that if they show up and put in the work, they can accomplish anything they set their minds to,” said Kennedy. “I believe running has this transformative power and that’s why everyone at Athletic Annex is so excited to be a part of this wonderful program.”

For more information on Monumental Kids Movement or to donate, visit

About Beyond Monumental
Beyond Monumental provides the Indianapolis community with a complement of activities built around their premiere event that promotes healthy living & fitness for all ages (both runners and walkers.) Beyond Monumental gives back to the Indianapolis community by supporting youth programming that reinforces healthy lifestyles for young people, with an emphasis on working with urban students and Indianapolis Public Schools, donating more than $1,000,000 in ten years. The CNO Financial Indianapolis Monumental Marathon is a top 20 marathon in the US and is nationally recognized by Runners’ World as one of “Ten Great Marathons for First Timers”. The 11th annual running is scheduled for Nov. 3, 2018.

Beyond Monumental

Beyond Monumental Partners with Athletic Annex and New Balance to Bring Shoes to Monumental Kids

Contact Info

Rhiannon Johns
(317) 513-0866

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