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June 10, 2020
2020 EQT Pittsburgh 10 Miler Opens Registration for Nov. 8 Event
PITTSBURGH, PA (June 10, 2019) – Registration is officially open for the 2020 EQT Pittsburgh 10 Miler, and runners have a lot to be excited about. The idea of celebrating the very best of Pittsburgh will be in full force for runners, whether they are running the event in person...
June 26, 2020
100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and youth, the newest iteration of Speedcraft expands its family once again. 100% added the Speedcraft...
June 23, 2020
Star-Studded Virtual Events for National Triathlon Week
Top players from all aspects of the triathlon world have come together for “Triathlon’s Transition: Conquering the Pandemic & Fostering Diversity,” a series of events orchestrated by UCAN. These star-studded events feature Mark Allen, Siri Lindley, Bob Babbitt, Karen Smyers, Tim O’Donnell, Dr. Tekemia Dorsey, and USAT’s Chief of Staff,...
June 30, 2020
ASICS signs on as official shoe and apparel sponsor of the virtual cross-country run Medford2Medford
Boston (June 30, 2020) — DMSE Sports today announced ASICS will be the official shoe and apparel sponsor for Medford2Medford, DMSE Sports’ virtual run across America event. Registration for Medford2Medford is open now at medford2medford.com and will remain open through the ceremonial end of the event, August 29. “Partnering with...
June 15, 2020
Jaybird Teams Up with Equinox Media as Official Headphone Partner of New SoulCycle At-Home Bike
PARK CITY, Utah — June 15, 2020— Jaybird, the leader in sport headphones for outdoor and fitness enthusiasts, announced that it is the official headphone partner of Equinox Media’s recently launched SoulCycle at-home bike. The SoulCycle at-home bike is powered by Variis, a first-of-its-kind fitness platform that gives consumers unlimited,...
July 7, 2020
Introducing XTERRA Virtual Racing and Rally Around XTERRA Planet Challenge
Honolulu, HI (July 7, 2020) - XTERRA today announced the 2020 XTERRA Virtual Race Series, a universal collection of dynamic challenges to unite and inspire the global race community. XTERRA VR kicks off July 15 with the Rally Around XTERRA Planet Challenge: a 30-day quest calling for the worldwide XTERRA...
June 24, 2020
People and Pups Take to the Streets This July 4th for a Patriotic Virtual 5k Benefiting Pets For Vets
SAN DIEGO, CA, 6/24/2020 -- The Doggone Events Series launches it’s inaugural virtual 5k with the Doggone Patriotic 5k, a go-at-your-own-pace 5k for people and their dogs, benefitting Pets for Vets. This virtual 5k invites participants nationwide to get outside with their dog on their favorite course, path, park or...
July 3, 2020
Swiss Running Brand On Sponsors Olympic Qualifier Jake Riley
July 3, 2020 – PORTLAND, OREGON – Today, On, the fastest-growing running brand in the world, announces the sponsorship of Olympic marathon qualifier Jake Riley; the standout runner who clinched an astonishing second place in the 2020 U.S. Olympic Team Trials Marathon. Bolstering On’s roster, Riley joins the Swiss brand’s...
June 16, 2020
Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company
COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...
June 2, 2020
Registration for The Trans-Texas Virtual Run—A Race as Big as Texas—Is Open
Houston, Texas (June 2, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, announces the launch of a new event today: The Trans-Texas Virtual Run. This event is as large as the State of Texas and with all the swagger. Individuals and relay teams will...
June 23, 2020
UTMB® Group launches UTMB® for the planet, a digital event to unite the community
Following the cancellation of the 2020 edition of UTMB® Mont Blanc due to the COVID-19 pandemic, UTMB® Group has announced the launch of UTMB® for the Planet; a digital sporting event to bring the community together around a united cause. Having previously committed to work towards "a common cause in...
June 23, 2020
Momentous Releases Performance Collagen Product Scientifically Proven to Reduce Pain, Support Joint Health, and Increase Cartilage Mass
(Jackson Hole, Wyo.) June 23, 2020 – Momentous, a premium sports nutrition company, is proud to announce the release of a new addition to its product line: Collagen Peptides. Recognizing the problems that joint health presents to athletes, Momentous engineered a unique formula that combines PEPTIPLUS® and FORTIGEL® collagen with...
December 12, 2019
Maple Valley, Washington becomes newest IRONMAN 70.3 destination
MAPLE VALLEY, Wash. / TAMPA, Fla. (December 12, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), announced today that Maple Valley, Washington will serve as the newest host venue for the IRONMAN® 70.3® Triathlon Series. The inaugural IRONMAN 70.3 Washington – Maple Valley triathlon will take place on Sunday,...
June 16, 2020
USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...
March 10, 2020
Professional Ultrarunner Amanda Basham Signs with rabbit
Santa Barbara, California - Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious mountain-ultra-trail races in recent years, Basham brings her speedy experience to a talent-laden rabbit squad...
June 9, 2020
USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28
COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...
June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
July 8, 2020
Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...
August 7, 2019
Robin Thurston Named CEO of Pocket Outdoor Media
Boulder, Colorado, USA — August 7, 2019 —Robin Thurston, one of the world’s leading digital media and sports entrepreneurs, has been named CEO of Pocket Outdoor Media, the holding company that owns VeloNews, Triathlete, Women’s Running, PodiumRunner, Bicycle Retailer, VeloPress, and VeloSwap. Thurston now shares ownership with Chairman Felix Magowan and...
April 19, 2019
UTMB Announces Updated Race Entry Qualification System
Highlights UTMB® race organizers have updated race entry procedures so all fans can one day enter the race of their dreams. The new system will feed into the new strategic partnership between UTMB® and the Ultra Trail® World Tour and the creation of the "Running Stones." 2-Step Transition: 2020: An evolution...
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