Latest Pro Cycling News
July 29, 2022
LeBron James’ investment group invests $30M in Canyon Bicycles
Canyon Bicycles announced that two investment groups have taken strategic equity investments totaling $30 million in the Germany-based company. One of the groups, LRMR Ventures, is the investment group of basketball star LeBron James and James' longtime friend and business partner Maverick Carter. The other new investor is SC Holdings, which...
July 29, 2022
BikeExchange / Kitzuma Cycling Logistics Merger Proving Highly Successful
Asheville, North Carolina (July 28, 2022) /ENDURANCE SPORTSWIRE/ - After joining forces in December, two rising industry disrupters – Kitzuma Cycling Logistics, offering fully-assembled bike deliveries nationwide, and BikeExchange, an online storefront for retailers, manufacturers and consumers across the country – continue to change the way bikes are bought, sold and...
July 28, 2022
UCI suspends continental team’s licence due to doping investigation
The sanction has been imposed in response to information received by the UCI from the Portuguese Anti-Doping Authority, which is conducting the doping investigation. Consequently, W52-FC Porto cannot compete in races, and will therefore miss the Volta a Portugal next month - a race the team has won every year...
July 28, 2022
Lizard Skins Launches New Monitor Glove, The 3 SZN
American Fork, Utah (July 28, 2022) /ENDURANCE SPORTSWIRE/ - Lizard Skins, a leader in grips and handlebar tape, knows a lot about a rider’s contact points, and their renowned Monitor line of gloves has been providing comfort and performance in the hands, perhaps the most important contact point, for years....
July 28, 2022
Nutrition Coaching App, Fuelin, Announces Integration with TrainingPeaks
(San Francisco, CA)/ENDURANCE SPORTSWIRE/ – Fuelin announced today the integration of its nutrition coaching app with sports technology platform, TrainingPeaks. Fuelin’s mission is to make personalized nutrition coaching available to all athletes and coaches at an affordable price point. Nutrition is a key pillar to performance in endurance training and racing,...
July 28, 2022
ShowcasedElliptiGO® Launches Virtual Ride & Fundraiser and Limited-Edition Bikes Benefiting Stand Up To Cancer®
SAN DIEGO, Calif. /ENDURANCE SPORTSWIRE/ – ElliptiGO, the world leader and pioneer of both elliptical and stand up cycling, is rallying riders across the globe to make miles into meaningful contributions for Stand Up To Cancer® (SU2C). The ElliptiGO Virtual Stand Up & Ride Fundraiser to benefit Stand Up To Cancer...
July 27, 2022
Bivo Launches New 21 oz. Insulated Sports Bottle
RICHMOND, Vt. /ENDURANCE SPORTSWIRE/ – Following the success of the original Bivo One, and more recently the Bivo Duo, the stainless steel cycling bottle manufacturer is thrilled to debut its third, and first insulated, product—the Bivo Trio. The 21oz vacuum insulated bottle has all of the features that made Bivo’s other...
July 27, 2022
BOA Nutrition Announces Official Brand Partnership With IRONMAN® Triathlon Series
RALEIGH, N.C. (July 27, 2022) /ENDURANCE SPORTSWIRE/ - Sports performance supplement company BOA Nutrition, inventor of the BOA Endure rapid sodium replenishment product, announced today that Endure has been selected as Official Endurance Salt of IRONMAN® in the North America region as well as the IRONMAN® World Championship and IRONMAN®...
July 27, 2022
BibRave Pumped to Launch Bike New York Ambassador Program
Portland, OR/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched applications for the first-ever Bike New York ambassador program. “The Bike New York Roadies” will help spread excitement about the non-profit’s events and educational programming across the Tri-State area. Bike New York promotes and encourages bicycling and...
July 27, 2022
Bike Club’s Build-Your-Own Avatar program opens up unlimited possibilities for cyclists & brands
/ENDURANCE SPORTSWIRE/ – Bike Club opens up unlimited participation with their new Build-Your-Own avatar program, letting cyclists create their own Rider and giving brands unprecedented marketing opportunities. Traditional NFT projects use randomized art, which was Bike Club’s original plan, using characters created by world-renowned cycling artist Rich Mitch. But that method...
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