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Cycling
February 8, 2021
Ötztaler Cycle Marathon partners with ROUVY to offer Virtual Experience of the Epic Austrian Alps
Sölden, Austria / February 8, 2021 - The Ötztaler Rad Marathon is a legendary event that celebrates its 40th edition this year. Fortunately, a long compulsory break that befell the race is now coming to an end. The preparations for the Ötztaler Cycle Marathon to be held on 29th, August 2021, have...
February 5, 2021
Colorado and Georgia high school leagues leave NICA
Two of the longest-standing high school mountain bike racing leagues in the country, the Colorado High School Cycling League, and the Georgia Interscholastic Cycling League, have decided to go it alone, withdrawing from the National Interscholastic Cycling Association. Bicycle Retailer
February 5, 2021
UCI to ban ‘super tuck’ with suspension touted as possible punishment
The aerodynamic position that allows riders to descend faster is often criticised as being a dangerous manoeuvre, and cycling’s governing body are banning it alongside a range of new measures to improve rider safety. Cycling Weekly
February 4, 2021
Endurance sports tired of sitting on sidelines
The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune
February 4, 2021
Peter Sagan and 100% Invite You To Enter The Ultimate Cycling Sweepstakes
SAN DIEGO, Calif. – February 4, 2021 – 100%®, the San Diego-based sports performance company, has joined forces with Peter Sagan and Specialized for the Ultimate Cycling Sweepstakes. The grand-prize winner will receive all the gear that helps make the seven-time Tour de France green jersey winner the fastest man...
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
February 2, 2021
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...
February 2, 2021
Zwift bans two more virtual racers for ‘data manipulation’
The online training and racing platform has handed out more sanctions to riders it believes edited their power files. Cycling Weekly
February 2, 2021
Taiwanese “Come! Bike Day” Goes Virtual with ROUVY – Event Routes and The Challenge Published For Riders To Win Big
Taipei, Taiwan / February 2nd, 2021 - “Come! Bike Day” annual event has united with ROUVY to release 4 routes for immersive, augmented virtual cycling experience. To celebrate the occasion, the 1-month Challenge is announced for the cyclists worldwide to try out the Taiwanese heartland courses with the opportunity to...
February 2, 2021
Innerforce partners with AFSP to increase awareness on athletes’ mental health.
Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....
February 2, 2021
ElliptiGO Celebrates Record-Breaking 2020
San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...
February 1, 2021
The Belgian Waffle Ride Expands with New Location, New Dates; Relaunch of Tripel Crown of Gravel Series
SAN DIEGO (Feb. 1, 2021) – Monuments of Cycling, a premier cycling events producer, announced the expansion of its Belgian Waffle Ride (BWR) series and the relaunch of the Tripel Crown of Gravel Series with a new edition to the BWR locations in 2021. The first stop is the 10th...
February 1, 2021
USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...
February 1, 2021
Panaracer launches US ambassador program as a celebration of community
HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is really a celebration of community. “Thanks to the digital age in which we live, the...
January 31, 2021
Munro Top Finisher on Last Day of Cyclocross Worlds in Ostend
OSTEND, Belgium – The 2021 UCI Cyclo-cross World Championships concluded in Ostend, Belgium on Sunday. 2020 Junior World Championship Bronze-Medalist, Madigan Munro (Boulder, Colo.; Trek Factory Racing), took the line of the 37-starter U23 Women’s race. Curtis White (Delanson, N.Y.; Cannondale Cyclocrossworld) also competed in the Elite Men’s race. The...
January 31, 2021
What we learned from tracking cycling deaths for a year.
With the help of the nonprofit BikeMaps.org, Outside analyzed the data we collected on bicyclists killed by drivers in 2020 and found some surprising takeaways
January 29, 2021
Fast Talk Sports Science Podcast Explores Concussions and Traumatic Brain Injuries
Boulder, Colorado, USA – Fast Talk, the sports science podcast, has just released Episode 148: The Causes and Effects of Concussions and TBIs. During this episode, hosts Chris Case and Trevor Connor, speak with Dr. Steven Broglio, director of the University of Michigan Concussion Center and NeuroTrauma Research Laboratory. Dr....
January 28, 2021
USA Cycling and NICA Announce Shared Commitment to Champion the Development of Youth Cycling
COLORADO SPRINGS, Colo. - USA Cycling (USAC) and the National Interscholastic Cycling Association (NICA), a non-profit organization that develops interscholastic mountain biking programs for student-athletes across the United States, are excited to announce a formal sponsorship to increase accessibility to cycling in America. With a mutual commitment to getting more kids...
January 28, 2021
Ultraman World Champion Dede Griesbauer Joins Team UCAN
The Ultraman World Record holder, Dede Griesbauer, has officially joined Team UCAN. Dede, at age 49, broke the world record at Ultraman Florida 2020 by over an hour with a time of 22 hours 48 minutes and 31 seconds and won the women's race by nearly 4 hours. Dede had...
January 27, 2021
ROUVY Announces Virtual “Travel The World Racing Series” presented by ELITE Cycling and Santini
January 27, 2021 - From February 2nd - 7th, the global cycling community will be competing virtually on beautiful, real-life race courses across 5 countries. Together with ELITE Cycling and Santini, ROUVY launches an open virtual race series that will visit famous climbs and parcours in Italy, Australia, Switzerland, France...
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 26, 2021
Colnago Gran Fondo National Series and RGT Announce Schedule for 9-Event E-Fondo Series
(Gettysburg, PA) – The Colnago Gran Fondo National Series today announced the event schedule for the upcoming 9-event E-Fondo Series. The first e-sports cycling competition to feature timed segments, the series leverages RGT Cycling’s innovative “Magic Roads” to recreate GFNS’s real-world courses in a virtual environment. The E-Fondo Series will...
January 26, 2021
Finish Line Selects Thorpe Marketing as Agency of Record
NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish Line’s public relations and assist the marketing department with their communications strategy in North America....
January 25, 2021
‘Fat But Healthy?’ New Research Suggests Fitness Doesn’t Cancel Obesity’s Negative Health Effect
Leading an active lifestyle is not enough to counter the negative effects of being overweight on heart health, according to new research challenging the idea that fitness is more important than weight in leading a healthy lifestyle, and prompting calls for policymakers to rethink health initiatives that prioritize physical activity...
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