Cycling

August 28, 2020

RunSignup | GiveSignup Hosts a Virtual “Cram Session” to Prepare the Endurance Industry for an Unprecedented Fall

Moorestown, NJ – RunSignup|GiveSignup hosted a free Virtual Cram Session on August 25, 2020 to help race organizers, timers, and nonprofits plan for an unprecedented fall race season. The one-day program consisted of 11 sessions focused on pivoting normal operations to meet the moment, including virtual races, virtual challenges, modified...

August 28, 2020

Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021

FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...

August 28, 2020

XTERRA VR Racing Season Starts Today

It’s a whole new (VR) world for the XTERRA family starting today. Participants for the first-ever XTERRA VR race are being encouraged to envision themselves in the image above, 12,000-feet high atop the majestic Jade Mountain in Taiwan. “Imagine it's a cool misty morning, the sun is breaking through the...

August 27, 2020

iFit Connected Fitness Now Streaming Family-Friendly Workouts for Back to School

LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming treadmill, stationary bike and elliptical workouts designed to ease the transition into the unique school year ahead. Many iFit Global Workouts are educational and are now supplemented with fun geography activities to motivate children to learn while...

August 27, 2020

Diamondback Expands Haanjo Gravel Bike Collection

KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road or dirt, the Haanjo gravel and adventure bike collection will feature eight new and updated...

August 27, 2020

100%® launches Peter Sagan Limited Edition Collection in time for Tour Debut

SAN DIEGO, Calif. – August 27, 2020– 100%®, the San Diego-based sports performance company, has announced the launch of the 2020  Peter Sagan Limited Edition “White/Gold” Collection.  Just in time for one of the most highly-anticipated Tour de France races in history, 100%® has debuted the one-of-a-kind “White/Gold” look that...

August 27, 2020

Trifecta Partners with Onegevity Health and Thorne to Offer End-to-End Personalized Nutrition

AUGUST 27, SACRAMENTO – Today, Trifecta, the nation’s largest organic meal delivery service, is announcing its new partnership with Onegevity Health, and Thorne, two  health and technology companies that are disrupting prevention and wellness, to offer end-to-end personalized nutrition solutions. As the leading multi-omic health intelligence platform using research-grade evaluations...

August 27, 2020

Paul Sherwen Project and ROAD iD Announce Limited Edition Wrist ID in Honor of the Late Paul Sherwen

NBC Sports commentator, Phil Liggett, and Paul Sherwen’s wife Katherine Sherwen, announced the launch of the Paul Sherwen Project, to honor Tour de France commentator and former professional cyclist, the late Paul Sherwen.  The Paul Sherwen Project will serve to continue supporting the good that Paul was enacting in Uganda and across...

August 27, 2020

GFNY Alpes Vaujany marks comeback for GFNY Organization

NEW YORK CITY, August 27, 2020 – At a time when 99% of events around the world are getting canceled or postponed, GFNY is demonstrating as an organization that they are able to hold a safe event during the pandemic. GFNY Alpes Vaujany, European Championship will be the first GFNY...

August 26, 2020

Tour the Trace Announces Primal Wear Partnership

August 26, 2020 Natchez – RSAA, or better known as Rockstar All Access announces today it has secured a 2-year deal with industry leading cycling apparel company Primal Wear as the exclusive apparel partner for a series of upcoming cycling events. Primal has enhanced the partnership by further securing the...

August 26, 2020

SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience

STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride experience was held on Sunday, August 16. Leading up to SBT VRTL the SBT GRVL...

August 26, 2020

Hotter’N Hell 100’s first virtual race experience starts on ROUVY August 29th

The United States’ largest one-day cycling event takes place on the scenic country roads surrounding  Wichita Falls. Though the in-person event was canceled due to the COVID-19 pandemic, the Hotter’N Hell organization invites riders from all over the world to come together and ride the virtual edition. The route begins...

August 26, 2020

GFNY Florida Sebring Covid-19 safety measures approved

NEW YORK CITY, August 26, 2020 – GFNY reports that Covid-19 safety measures submitted for the race have been cleared and approved by the local authorities. GFNY is looking forward to holding the event as planned. The event will be one of very few cycling events in the USA and...

August 26, 2020

The Leukemia & Lymphoma Society’s Team In Training Resilience Challenge adds Meaning to Miles

Rye Brook, NY (August 26, 2020)– Having blood cancer is tough. Having blood cancer now is even tougher. The Leukemia & Lymphoma Society’s (LLS) Team In Training campaign is partnering with leading event technology platform, haku, to raise awareness and funds in support of LLS’s goal of creating a world without...

August 25, 2020

COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date

Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...

August 25, 2020

Adventurer Daniel Hughes Releases Epic Cols: A Photographic Collection Of The World’s Greatest Climbs

England, UK (August 25, 2020) — Adventurer Daniel Hughes today releases “Epic Cols”, film and photographic collection of the world’s greatest climbs. Each climb ridden first hand by Hughes, the project sets out to contest the greats and scour the world for cycling perfection. Epic Cols was created for everyone...

August 25, 2020

RunSignup Announces Virtual Race Audio Experience with RaceJoy

August 25, 2020 – Moorestown, NJ – RunSignup announces RaceJoy’s dynamic audio race experience –  now available real-time for virtual and on-site race events.  With more than a million downloads, RaceJoy is the industry’s leading interactive race day mobile app offering live GPS participant tracking, spectator remote cheer sending, continual...

August 20, 2020

XTERRA Jade Mountain VR Duathlons debut August 27-31

The XTERRA Jade Mountain VR Duathlons, to be held over five days from August 27-31, are the first of eight virtual races to engage the XTERRA family and showcase the global nature of the sport with events themed around XTERRA’s regional championship venues. The event is inspired by the island...

August 20, 2020

Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO

SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...

August 20, 2020

CamelBak® Reimagines Spring 2021 Bike Collection With New Pro Series Bike Packs

PETALUMA, Calif. (Aug. 20, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in the lineup incorporate CamelBak’s newest innovation—a new Air Support™ Pro Back Panel, along with thoughtful...

August 20, 2020

United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand

FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...

August 20, 2020

Texas Distance Challenge Raises $10,000 to Benefit Texas Parks and Wildlife Foundation

Dallas, Texas –The Texas Distance Challenge, a virtual initiative encouraging participants to run, walk or bike a distance equal to the breadth or circumference of Texas, while supporting and highlighting the state’s open spaces, has reached a donation milestone of $10,000 to its beneficiary, the Texas Parks and Wildlife Foundation,...

August 20, 2020

Co2uT Announces RockyMounts as a Sponsor

FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...

August 19, 2020

KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars

LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...

August 19, 2020

Soul Focus Sports and Hustle Clean Announce Strategic Partnership

San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...