Latest Pro Cycling News

February 16, 2022

EVENT INSIGHTS: Guide to Email Marketing for Events – Blueprint for Email Communications

With social media becoming the central point for everything from advertisements to infotainment, many people wonder if email marketing is still as effective. Contemporary methods are indeed worthwhile, but that should not make you overlook the effectiveness of traditional ones. In reality, you generate $42 for every $1 you spend on...

February 16, 2022

Trek Bicycle Buys Wisconsin Off Road Series

Trek Bicycle has purchased the Wisconsin Off Road Series (WORS). With Don Edberg’s recent retirement, Trek has stepped in to manage the series and build growth. SGB Media

February 16, 2022

Enduro Bearings launches Mechanics Ambassador Program

Oakland, California (February 16, 2022) /ENDURANCE SPORTSWIRE/ - Bike mechanics – or ‘wrenches’ as they’re endearingly referred to in the industry – are the unsung heroes of the cycling world; the right one can get you on the podium or fix your bike so it’s at peak performance for your weekend group ride...

February 15, 2022

Bull Charges and Crushes Cyclist in Middle of Race

Cyclist Tony Inderbitzin somehow survived the attack of a big ass bull which ran him over right in the middle of a race.in Bakersfield, CA during a rural off-road bike race called the Rock Cobble over the weekend. There were reportedly a total of 4 riders attacked during the race,...

February 15, 2022

PeopleForBikes Announces Agenda and Speakers for 2022 Bicycle Leadership Conference

BOULDER, COLO (Feb. 15, 2022)/ENDURANCE SPORTSWIRE/ - PeopleForBikes, the U.S. bicycle industry’s trade association, is proud to announce the agenda and list of speakers for their upcoming Bicycle Leadership Conference (BLC), taking place March 21-23, 2022 at the Laguna Cliffs Marriott Resort and Spa in Dana Point, California. PeopleForBikes organizes...

February 15, 2022

LIV Expands Embolden Series

NEWBURY PARK, Calif. (Feb. 15, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, today revealed its expanded Embolden series. Perfect for those new to trail riding, the Embolden is a full-suspension mountain bike now available in two wheel sizes to give riders more options...

February 15, 2022

GFNY comes to Rockford, Illinois

NEW YORK CITY, February 15, 2022 /ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series brings GFNY Rockford, scheduled for August 7, 2022.  It’s one of now 6 GFNY races in the US. The competitive long distance of GFNY Rockford is 94 miles long with 3583 ft of climbing and the...

February 15, 2022

Pic2Go Partners with Go Dare to power Sponsored Race Photography at 2022 Events

/ENDURANCE SPORTSWIRE/ - Pic2Go’s race photography platform will be used to automate race photo-tagging, branding and social sharing of race day photos and video by participants of event in Belgium, through the partnership with Go Dare. Go Dare sports events calendar offers athletes and sports fans in Belgium and the...

February 15, 2022

ELITE and Zwift Partner up for Monthly Pro Series Starting February 17th

FONTANIVA, ITALY, February 15th, 2022 — Elite Cycling and Zwift are pleased to announce a unique opportunity for the cycling community. Starting this Thursday, February 17th, they will be hosting a monthly race on Zwift called the Elite Pro Series. Professional cyclists have been invited to line up and race...

February 15, 2022

ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022

February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE/ - ALL KIDS BIKE®  a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have teamed up again in 2022 to raise awareness for the ALL KIDS BIKE® mission to teach every...

February 15, 2022

Showcased

Gran Fondo National Series Announces Travel Partnership with Movich Cycling

(Gettysburg, PA – February 15, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is announcing a new travel partnership with Movich Hotels in Colombia. More specifically, the partnership introduces Series riders to Movich Cycling, which organizes premier cycling experiences in Medellin. Along with on-site activations at select Gran Fondo National...

February 14, 2022

New Peloton CEO Not Interested In Sale

New Peloton CEO Barry McCarthy said the company has big plans, but they don’t involve a sale. The connected fitness giant had reportedly drawn interest from Amazon and Nike, who saw opportunity in Peloton’s depressed stock price. The company has lost around 77% of its value over the last 12...

February 14, 2022

Peter Woods steps down as president and CEO of Dorel Sports

Peter Woods has stepped down as president and CEO of Dorel Sports, Bicycle Retailer & Industry Newshas reported. The decision was mutually agreed on, according to a Pon Holdings release, and Woods will continue working for Pon.Bike as a special advisor until the end of the year. In this role,...

February 13, 2022

Peloton’s Ride to Greatness Is Now an Uphill Battle

Blackwells, which owns a collective 5% of Peloton, has been outspoken about its misgivings regarding Peloton’s management. Over the past year, Peloton has seen its share price erode roughly 76% amidst myriad issues ranging from the supply chain to pricing to safety. The cumulative mishaps seemingly came to a head...

February 11, 2022

USA Cycling Announces the Dates and Locations for Three Additional National Championships

COLORADO SPRINGS, Colo /ENDURANCE SPORTSWIRE/ - USA Cycling announced on Friday additional dates and locations for several 2022 National Championships. As many are eagerly awaiting many of these dates and locations, USA Cycling is excited to share that in 2022, Marathon Mountain Bike National Championships will be taking place on...

February 11, 2022

Donnelly Cycling Names Thorpe Marketing as Agency of Record

COLORADO /ENDURANCE SPORTSWIRE/ - Donnelly Cycling, manufacturer of highly-regarded cyclocross, gravel and road tires, has named Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Donnelly’s public relations and assist the marketing department with their communications strategy in North America. Colorado-based Donnelly made a successful entry into...

February 11, 2022

RunSignup Brings Free, Next-Generation Email Marketing to Endurance Events

Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading technology solution for US endurance events, is excited to announce the launch of a new, next-generation email marketing platform for event directors. The platform includes robust personalization and customization tools and includes unlimited contact uploads and email sends – all for free....

February 10, 2022

Porsche acquires minority interest in Fazua e-bike drive system brand

Porsche announced Thursday plans to acquire a 20% stake in the German e-bike drive system manufacturer Fazua GmbH and also will partner with Pon Holdings' Ponooc Investment B.V. Bicycle Retailer

February 10, 2022

Tour des Stations organizes its preparation race in virtual reality

/ENDURANCE SPORTSWIRE/ - From 18th January to 14th February, the online Challenge of the Tour des Stations on ROUVY brought together almost 6,000 participants from all over the world to ride 5 of the most beautiful climbs of the famous cyclosportive. This Saturday, a race will be organized on the famous...

February 10, 2022

Hustle Bike Labs’ REMTech Avery Pedals Earn Gear of the Year Awards

Gunnison, Colorado (February 10, 2022) /ENDURANCE SPORTSWIRE/ - Hustle Bike Labs has done it again! Heading into the 2022 mountain biking season, the innovative bike pedal manufacturer has won two Gear of the Year awards for its Hustle Avery REMtech Pedal, a magnetic clipless-platform-hybrid design that has earned rave reviews for...

February 10, 2022

Best Bike Split (BBS) Splits from TrainingPeaks

Austin, TX (Feb. 10, 2022) /ENDURANCE SPORTSWIRE/ - Best Bike Split was formed in 2013 with the idea of helping cyclists, triathletes and their coaches to find the fastest possible way to race any course on any day in any conditions. Since founding the company BBS algorithms and software have become...

February 10, 2022

The Specialized Cactus Cup Kicks Off Mountain Bike Racing In 2022

/ENDURANCE SPORTSWIRE/ - Since 1991, Arizona’s legendary Cactus Cup has been a must-do early season event for professional and amateur athletes. This female-owned mountain bike festival features world-class competition in a fun, inclusive environment with activities for mountain bikers of all ages and ability levels—including children. “The Cactus Cup is...

February 10, 2022

BMC Switzerland announced as the presenting sponsor for the Gone Graveling Women’s Festival in Bentonville, AR

Victoria, B.C. - February 10, 2022 /ENDURANCE SPORTSWIRE/ - Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival. The inaugural women’s gravel festival event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is...

February 9, 2022

EVENT INSIGHTS: 13 Tips to Improve Your Event Social Media Marketing

Social media has become a popular medium for marketing events of all kinds, and it’s easy to see why. Nearly two-thirds of the US population (approximately 231.5 million) have an account on some channel. Those users generally spend just over two hours a day browsing their feeds. That gives you a significant...

February 9, 2022

Thule Q4 net sales up 15%, full-year 33%

Thule Group's fourth-quarter net sales increased 15% year-over-year, with 2021 net sales rising 32.7%, despite rising costs for raw materials, freight prices, and COVID-19 employee absenteeism. Bicycle Retailer