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January 24, 2020
BCAA Beverage Brand NOCCO Launches Limited Edition Miami Strawberry
New Formula to be introduced in conjunction with the Los Angeles FitExpo LOS ANGELES (January 24, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today the release of its Miami Strawberry flavor, the brand’s fifth flavor to hit the US market....
January 24, 2020
Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tire development, ultimately giving amateurs an increasingly performing product. Milan,...
January 24, 2020
Herbalife Nutrition Announces JDRF as the Official Nonprofit Partner of the 2020 Herbalife24 Triathlon Los Angeles
LOS ANGELES – Herbalife Nutrition (NYSE:HLF), a premier global nutrition company, today announced JDRF (formerly the Junior Diabetes Research Foundation) as the official nonprofit partner of the 2020 Herbalife24 Triathlon Los Angeles, taking place on Sunday, May 17, 2020. “We are proud to work with an organization dedicated to ensuring no...
January 23, 2020
UCI steps up anti-doping enforcement in women’s peloton
The UCI is stepping up its anti-doping efforts in the women’s peloton by carrying out testing at all Women’s WorldTour events and during training camps. Cycling’s international governing body is also increasing the number of riders who must register their whereabouts for testing and upping the amount of money it takes...
January 23, 2020
It will cost you $30,000 to ride with Lance Armstrong for a week
Lance Armstrong and George Hincapie will host a cycling holiday this year, in which 12 guests will pay $30,000 for five days of riding on the Spanish island of Mallorca. The trip is named 'The Move Mallorca 2020', borrowing the name of Armstrong's cycling podcast, and is listed on the website...
January 23, 2020
High Peaks Plant-Based Sausage Announces Launch in the United States
Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 23, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today that it has launched in the United States to meet increased demand for meat alternatives. The...
January 23, 2020
iKOR adds Ian Boswell to Elite Athlete Roster
Newly Minted Gravel Athlete joins with Performance CBD brand Boulder, CO (January 23, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, welcomes cyclist Ian Boswell to its growing roster of athletes. Last week, Boswell, a renowned road cyclist, confirmed that after 11 years as a...
January 23, 2020
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
An immersive and collaborative approach to storage on bikes. ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The...
January 23, 2020
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
Heuberger Subaru joins ASSOS and Circa Real Estate Group as Founding Partners of The APEX January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of...
January 23, 2020
Make your content marketing more inclusive, engaging & profitable
Reach a broader audience, and keep them engaged, to increase your audience size Is your content ignoring (or worse, excluding) some cultures, ethnicities, genders and other groups? How can you make it more inclusive? What's the business case for doing so? How can you learn to speak to different groups?...
January 23, 2020
Tour of the Southern Highlands confirms Jakroo Custom Apparel for 4th Consecutive Year
Woodstock, Georgia (Jan 23, 2020) – The Tour of the Southern Highlands Stage Race (ToSH) confirms Jakroo Custom Apparel as exclusive apparel sponsor for 4th consecutive year. The ToSH is the only Pro/Am stage race east of the Rockies that doubles as a Junior National selection race. The race draws...
January 22, 2020
Bobby Lea Joins Valley Preferred Cycling Center Board of Directors
Three time Olympian Adds Racing and Industry Expertise to Board BREINIGSVILLE, Pennsylvania, January 22, 2020: The Valley Preferred Cycling Center, also known to track enthusiasts around the globe as T-Town, announced three-time Olympic cyclist Bobby Lea has joined their Board of Directors effective January 1, 2020. Lea, who represented the US at the Beijing,...
January 22, 2020
BikeFlights.com Announces 2020 Brand Ambassadors
Program supports nine individual cyclists and five teams PORTLAND, OR (January 22, 2020) - Leading bicycle shipping service BikeFlights.com is pleased to introduce its Brand Ambassadors for the 2020 season, including nine individuals and five teams. “We are honored to have such talented and enthusiastic cyclists as our BikeFlights.com Brand...
January 22, 2020
Suffer Better and iKOR Labs Announce Donation to the Do Good Grant Program:
iKOR’s Donation Supports Athletes Pushing Limits and Doing Good Denver, Colo. (January 22, 2020) – iKOR Labs, Boulder-based producers of the worlds best recovery products, utilizing full spectrum hemp oil (aka CBD or cannabidiol) for endurance athletes, and local nonprofit Suffer Better, today announced iKOR’s contribution to the Suffer Better Do Good...
January 22, 2020
Inaugural GFNY JAMAICA announced for December 6, 2020
GFNY Global Cycling marathon series heads to the island of Jamaica NEW YORK CITY, January 22, 2020 – Montego Bay, Jamaica’s tourism capital, has been selected for the inaugural GFNY Jamaica on December 6, 2020. Riders will get to experience a predominantly flat course along the North Coast highway with...
January 22, 2020
MOXiLIFE™ Nutrition Launches Wholesale Portal
Now Accepting eCommerce Retail Partnerships Scottsdale, Arizona-( January 22, 2020) - MOXiLIFE™ Nutrition announces a wholesale portal link on moxilife.com for, multisport, running, natural health and bicycle brick and mortar retail orders. Providing seamless, efficient customer service to both direct online customers and domestic retail partners is the MOXiLIFE platform...
January 21, 2020
Perfect Hydration Signs Pro Skateboarders David Loy and Dan Mancina as Brand Partners
Alkaline Water Brand Continues Expansion in Fitness Community LOS ANGELES (January 21, 2020) – Perfect Hydration – ultra purified alkaline water with electrolytes – announced that it signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring...
January 21, 2020
ShowcasedInaugural Endurance Exchange Conference Heads to Tempe This Week
Endurance sports industry event hosted by USA Triathlon and Triathlon Business International set for Jan. 23-25 at ASU COLORADO SPRINGS, Colo. — The inaugural Endurance Exchange triathlon industry conference is headed to Tempe, Arizona, this week, with more than 500 race directors, coaches, retailers and others in the multisport community...
January 21, 2020
Trust Performance Wins 2020 Design and Innovation Award
The US-based suspension brand is honored to receive the Design & Innovation Award for best off-road equipment and accessories (Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award...
January 21, 2020
Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers
GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...
January 21, 2020
Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards
New magnetic REM Pedal System hopes to change the pedal game in MTB, beyond Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even...
January 21, 2020
Professional Triathletes Organisation Announces Financial Partner And $2,000,000 Collins Cup
LONDON, ENGLAND-BOULDER, USA: The Professional Triathletes Organisation today announced that it has partnered with Crankstart Investments, an investment vehicle for Michael Moritz, in establishing a platform for professional triathletes to begin to realise their goal of athlete self-determination. As a result of this partnership, the PTO is also announcing that...
January 21, 2020
Professional Triathletes Organisation Announces The Inaugural Collins Cup Hosted At X-Bionic® Sphere, Samorin, Slovakia With $2,000,000 Prize Purse
LONDON, ENGLAND–BOULDER, USA: The Professional Triathletes Organisation today announced that the inaugural Collins Cup will be held on 29–30th May 2020 at the extraordinary x-bionic® sphere in Samorin, Western Slovakia and will have a prize purse of over $2,000,000. It will bring together the greatest professional triathletes in the world in a...
January 21, 2020
Team Magic Multisports’ annual Eddie Ferrell Music City Triathlon named Best Triathlon by Nashville Fit Magazine readers
42-year-old race named as a favorite among triathlon community in Middle Tennessee NASHVILLE – Team Magic Multisports is happy to announce it has been voted “Best Triathlon in Nashville” by the readers of Nashville Fit Magazine. Tri Nashville, Team Magic’s newest triathlon which made its debut in 2019, came in...
January 21, 2020
Professional Triathletes Organisation Announces Selection Of Dave Scott As The Athleta Emeritus Honouree For Inaugural Collins Cup
LONDON, ENGLAND--BOULDER, USA: The Professional Triathletes Organisation today announced that it has selected Dave Scott as the Athleta Emeritus Honouree for the inaugural Collins Cup. The Collins Cup is a Ryder Cup style triathlon event in which teams from the USA, Europe and the Internationals do battle to see who...
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