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July 8, 2020
Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer
SOLANA BEACH, Calif. - July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian, is an experienced leader who has served in senior roles at numerous premium international companies, and...
July 8, 2020
Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...
July 8, 2020
2020 DK Event Cancelled Due to COVID-19 Pandemic
EMPORIA, Kan., July 8, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been cancelled due to ongoing COVID-19 concerns. The decision comes after thorough...
July 7, 2020
Race Across America Wraps Up Its First Virtual Edition
Boulder, CO (July 7, 2020) – For the first time in 39 years Race Across America (RAAM) was not held. The same was true for the 12th edition of Race Across the West (RAW). The cancellation of RAAM & RAW this year prompted the concept of virtual versions of the race....
July 7, 2020
ElliptiGO Named Title Sponsor of Bike for Humanity II with Bill Walton and Friends
SAN DIEGO, Calif. – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com). Bike for Humanity II will take place around the world on Saturday, July 25th,...
July 7, 2020
Introducing XTERRA Virtual Racing and Rally Around XTERRA Planet Challenge
Honolulu, HI (July 7, 2020) - XTERRA today announced the 2020 XTERRA Virtual Race Series, a universal collection of dynamic challenges to unite and inspire the global race community. XTERRA VR kicks off July 15 with the Rally Around XTERRA Planet Challenge: a 30-day quest calling for the worldwide XTERRA...
July 7, 2020
Elite Official Partner of 15 Virtual Tour de France Teams for Virtual Tour de France on Zwift
FONTANIVA, ITALY — Elite announces their official partnership with 15 Virtual Tour de France Teams for the Virtual Tour de France on Zwift. The month of July usually means one thing for the cycling world: Tour de France. However, fans will have to wait until the end of August to witness...
July 2, 2020
Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green
Victoria, B.C. - Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...
July 2, 2020
Keep Your Cool This Summer with the June-July Edition RunnerBox and RiderBox
Flip flops are out, the sunscreen is on and Summer is here! Although it will be different to the norm, The RunnerBox and RiderBox team are here to help you make the most of those long hot sunny days with their latest June-July boxes. Released on June 1st, the Summer...
July 1, 2020
Giro d’Italia to enforce spectator social distancing with sound emitting wristbands
The Giro d'Italia plans to oblige stage finish spectators to wear wristbands that emit a sound when social distancing is breached as part of a series of measures and protocols to secure the go-ahead for the three-week Grand Tour from the Italian government. Read about it on Cycling News.
July 1, 2020
University of Denver Becomes First NCAA Division I Program in Colorado to Add Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, today announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and...
July 1, 2020
iFit Connected Fitness Now Streaming Vietnam Cycling Series
(LOGAN, Utah) — iFit, the leading interactive, connected fitness technology, is now streaming its advanced, 15-part Vietnam Global Workout cycling series. iFit subscribers can virtually cycle through the country’s quaint towns, beautiful beaches and countryside while embarking on a challenging and information-filled workout. For those riding on iFit-enabled cycles such...
July 1, 2020
ROUVY Releases new IRONMAN 70.3 Kona Course utilizing 90K of the legendary IRONMAN World Championship Bike Course
July 1, 2020– ROUVY in cooperation with IRONMAN proudly releases the IRONMAN®70.3® Kona course on the legendary IRONMAN® World Championship Course. The first 90km of the renowned iconic bike course is now officially available for augmented training and racing! This route, situated on the rugged tropical island of Hawai`i, is designed to...
July 1, 2020
Olympian Launches Cycling Performance and Endurance Sports Philosophy Podcast, Cycling in Alignment with Colby Pearce
Boulder, July 1, 2020 — Fast Labs, an endurance sports media company, has launched a new podcast, “Cycling in Alignment” whose guest list includes cycling luminaries, including Jonathan Vaughters, Dr. Allen Lim, and Nathan Haas. The show is the brainchild of Colby Pearce, a U.S. Olympic track cyclist, coach, bike...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
USA Triathlon Recognized Among Aspen Institute’s 2020 Project Play Champions Cohort
COLORADO SPRINGS, Colo. — USA Triathlon was today honored by the Aspen Institute as a 2020 Project Play Champion in recognition of the organization’s innovative approach to engaging youth in the multisport lifestyle. The Aspen Institute honors a select number of national organizations annually who are taking new, meaningful and...
June 30, 2020
USA Triathlon Collegiate Club National Championships to Return to Tempe in 2021
COLORADO SPRINGS, Colo. — USA Triathlon today announced that the 2021 USA Triathlon Collegiate Club National Championships will return to Tempe, Arizona, on April 9-10. The city was set to host Collegiate Club Nationals in April 2020 for the fourth time, but the event was ultimately rescheduled to Oct. 16-17,...
June 30, 2020
PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....
June 30, 2020
athleteReg Releases Interactive Virtual Challenge Tools
(Easthampton, MA) athleteReg is excited to announce the launch of a new set of virtual challenge tools on all athleteReg platforms. With many events cancelling or postponing, athleteReg has responded by providing a new suite of tools for event directors and athletes. These virtual challenges can be a single discipline...
June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
June 30, 2020
PEAR Sports® is Selected by FYT to Develop a Tele-Coaching Mobile App that Offers Flexible, Affordable 1:1 Personal Training
Newport Beach, California – June 30, 2020 – PEAR Sports, the health and fitness software platform that delivers smarter digital coaching solutions, announced today that it has partnered with Fyt, America’s largest personal training service to release a new digital training app called Fyt Duo. Available now, Fyt Duo provides...
June 30, 2020
FRESHJUNKIE Racing launches Gulf Coast Challenge
As the COVID-19 pandemic caused numerous events to be cancelled or postponed, active people have looked for an outlet for their efforts. The Gulf Coast Challenge hopes to fill that need for thousands of participants who might normally be participating in races every weekend. In addition, the pandemic has encouraged...
June 28, 2020
American riders scramble to return to Europe as possible EU travel ban looms
American riders in Europe faced a difficult choice: stay put and be forced to ride out the frightening coronavirus pandemic for an undetermined amount of time, or get on the first flight out to the USA. However, with the US falling far behind Europe in controlling the spread of COVID-19, will...
June 27, 2020
Upcoming changes to scoring on sodisp to further motivate athletes to improve their social distancing
June 27, 2020 - Our mission at sodisp is to encourage outdoor fans to enjoy the great outdoor responsibly during these worrying times. The goal of our unique scoring system has always been to award more points for activities that had lower estimated people density on the route. This to...
June 26, 2020
100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and youth, the newest iteration of Speedcraft expands its family once again. 100% added the Speedcraft...
