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April 3, 2020
USA Duathlon Virtual Run-Bike-Run Presented by TOWER 26 Will Support Multisport Community Members Impacted by COVID-19
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host a virtual duathlon from April 10-May 17 to support members of the multisport community impacted by the COVID-19 pandemic. The USA Duathlon Virtual Run-Bike-Run presented by TOWER 26 is free to enter and offers both a sprint- and standard-distance option,...
April 3, 2020
New flavors of Nuun Hydration available for a limited time release
On April 1st, Seattle based clean hydration company Nuun announced the launch of two new limited-edition flavors in their Nuun Sport product family: Kona Cola and Kiwi Strawberry. Available in limited quantities and for a limited time, the flavors will be available nationwide at REI and other premium sports specialty...
April 3, 2020
Join EnMOTIVE/imATHLETE In Asking Congress for Relief for The Endurance Industry
April 3, 2020 (Chicago, IL) – The last few weeks have brought unprecedented challenges to our industry. The rapid onset of COVID-19 has forced the immediate cancellation and postponement of every endurance event in the next few months, with more to follow. Revenue in the industry has dropped by 80-90%,...
April 2, 2020
Why Racing has a little fun with their athletes on April Fools Day
Why Racing Events had a little fun with their athletes on April Fools Day launching a new Naked Triathlon in Portland Oregon. Sherri McMillan, race director, explains “Our world is going through so much right now. Having a little chuckle is something we all need. We made our athletes laugh...
April 1, 2020
Pro teams ask UCI for financial flexibility amid coronavirus shutdown
Professional teams across the peloton are battening down the hatches to try to weather the coronavirus shutdown, and they’re asking the UCI for help. Read more on VeloNews.
April 1, 2020
IRONMAN Virtual Club Launches as Global Go-To-Hub for Athletes
TAMPA, Fla (April 1, 2020) – The IRONMAN Group has officially launched the IRONMAN® Virtual Club™ (VC™) web-based platform today for athletes around the world. As the go-to destination for everything IRONMAN, IRONMAN VC provides athletes with a connected experience to train, compete, earn and celebrate their achievements with a...
March 31, 2020
100%® Gives Back to Those on The Front Lines
SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical Services (EMS) division. The LAFD EMS has over 1,000 firefighters and paramedics serving the front...
March 31, 2020
IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...
March 31, 2020
IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...
March 31, 2020
Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care
LOS ANGELES (March 31, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and...
March 31, 2020
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...
March 31, 2020
Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires
SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...
March 30, 2020
Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with...
March 27, 2020
USA Cycling expecting 30 percent revenue shortfall in 2020
Governing body to reduce staff by 15 percent and furlough a further 25 percent as revenues expected to plummet. Read more on VeloNews.
March 27, 2020
WORLD PREMIERE: THE SWISS DIGITAL 5 – Digital pro cycling race of the Tour de Suisse
Due to the coronavirus pandemic, the sporting world has ground to a halt. The prestigious spring classics and the Giro d'Italia are being postponed or cancelled. Of course, in this serious situation, the priority is to contain the virus and keep the population healthy. There have not been months without...
March 27, 2020
MYLAPS launches new chip without subscription
Despite uncertain times in many regions of the world, MYLAPS keeps on innovating. Today the latest addition to the ProChip product line was launched: the ProChip Timer Go, a brand new ProChip without subscription and for timers only. The yellow ProChip Timer Go is developed as the out-of-the-box transponder solution...
March 27, 2020
Challenged Athletes Foundation (CAF) Distributes a Record-breaking 3,921 Individual Grants
SAN DIEGO, CA – March 27, 2020 – Many lives are rapidly changing around the globe and the Challenged Athletes Foundation (CAF) has remained committed and focused on positively impacting athletes with physical challenges. CAF proudly announced today a record-breaking 3,921 individual grants awarded to empower the dreams of athletes...
March 27, 2020
The Sportstats Virtual Triathlon is the Largest Virtual Triathlon in the World
Sportstats, the world’s largest race timing company, and LifeSport Coaching, led by Olympic Gold Medal Coach, Lance Watson, have joined forces in this time of crisis to create a free, one-of-a-kind, virtual triathlon, the largest such race in the world. “Lance is my coach and I know—as both an athlete...
March 26, 2020
ShowcasedA Guide for Switching Your Event to a Virtual Race
COVID-19 is spreading, forcing event organizers around the world to take measures to protect their communities. Whether or not the virus has affected your area yet, you’re probably at least planning for what you will do if it becomes unsafe to hold your race on its scheduled date. While postponement...
March 25, 2020
The Sufferfest and Wahoo Go “All In” on New Indoor Training Plans
ATLANTA, March 25, 2020 - The Sufferfest, a comprehensive training platform for time-crunched athletes that is now part of Wahoo Fitness, today announced the release of a suite of training plans designed specifically for athletes who are staying indoors due to the current global health crisis. These four-week “All In”...
March 25, 2020
ShowcasedUPDATED – List of Endurance Events Cancelled or Postponed in the United States Due to Coronavirus
In an effort to keep the endurance sports community and public informed of event changes, and to better understand the impact coronavirus is having on the running, cycling and triathlon industries, Endurance Sportswire has partnered with Josh of On Path Events to create a list of cancelled/postponed events. See Josh's list...
March 25, 2020
ShowcasedEndurance Sports Coronavirus Daily News Updates
Endurance Sportswire is providing timely and pertinent articles and news updates specific to coronavirus and the running, cycling and triathlon industries. Additionally, click HERE to see the most updated list of cancelled/postponed running, cycling and triathlon events in the United States. NEWS UPDATES 4/1 The UCI suspends cycling events through...
March 24, 2020
Strava releases Routes for runners and riders
With over 3 billion activities uploaded from all over the world, Strava ‘knows where athletes actually run and ride.’ The new Routes tool uses that knowledge to provide route recommendations personalized to athletes’ preferences for location, distance, surface type (pavement or dirt) and hilly or flat terrain. Read more on...
March 24, 2020
BikeFlights.com Enhances Bike Shipping Website
PORTLAND, OR (March 24, 2020) - BikeFlights.com is pleased to announce enhancements to its website to make it easier for customers to get answers to their bike shipping questions and book shipments. “Our site enhancements are the result of months of research and collaboration among our staff and customers,” said...
March 24, 2020
RunSignup Cancels 2020 Summer Symposium to Focus on Coronavirus Response
Moorestown, NJ – With the endurance industry facing uncertainty due to COVID-19 and related restrictions on gatherings, RunSignup has announced they will not hold a 2020 Summer Symposium. The biannual RunSignup Symposiums are an educational and networking opportunity for race directors, timers, and nonprofits; this year, RunSignup will shift their...
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