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Cycling
August 27, 2020
Paul Sherwen Project and ROAD iD Announce Limited Edition Wrist ID in Honor of the Late Paul Sherwen
NBC Sports commentator, Phil Liggett, and Paul Sherwen’s wife Katherine Sherwen, announced the launch of the Paul Sherwen Project, to honor Tour de France commentator and former professional cyclist, the late Paul Sherwen. The Paul Sherwen Project will serve to continue supporting the good that Paul was enacting in Uganda and across...
March 6, 2020
Ventum Partners with Former Pro Cyclist Christian Vande Velde
(Heber City, UT) Christian Vande Velde raced road bikes at the highest level throughout his professional career from 1998–2013, competing at the 2008 Summer Olympics and multiple iterations of the Tour de France and Giro d’Italia. Post-retirement, Vande Velde has built a second life in cycling through his role as...
August 12, 2020
ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!
ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage. In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...
July 29, 2020
BOCO Gear Releases X Performance Face Mask Collection for Athletes
Boulder, CO - July 29, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, releases BOCO X Performance Mask, an updated, lighter version of the original BOCO Face Mask specifically designed to fit the needs of athletes. Constructed of two layers of durable knit performance fabric, the...
July 21, 2020
COROS launches new colors for COROS VERTIX and new Nylon Band collection
Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...
August 25, 2020
COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date
Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...
August 27, 2020
100%® launches Peter Sagan Limited Edition Collection in time for Tour Debut
SAN DIEGO, Calif. – August 27, 2020– 100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition “White/Gold” Collection. Just in time for one of the most highly-anticipated Tour de France races in history, 100%® has debuted the one-of-a-kind “White/Gold” look that...
September 1, 2020
Zwift Academy Road Returns For 2020: Unlock Your New Personal Best
(Long Beach, CA September 1, 2020) Zwift, the online training platform for athletes worldwide, has today announced the return of the Zwift Academy program for 2020 which, for the first time, will include separate programs for road, tri and run. Zwift Academy Road has been refreshed for 2020 with an...
August 28, 2020
Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...
April 17, 2020
iFit Connected Fitness Lets Runners Race the Boston Marathon via Streaming Workout on NordicTrack and ProForm treadmills
(Logan, UT) - April 17, 2020—iFit, the leading interactive, connected fitness technology, is now streaming an exclusive Boston Marathon workout series, scheduled for April 20 and now postponed to September 14 due to coronavirus. iFit filmed the marathon live in 2019 and has released a five-part series, so iFit subscribers...
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