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June 24, 2020
PDX Triathlon Festival successfully goes Virtual
Portland, OR - The PDX Triathlon Festival, in its 39th year, is one of the oldest triathlon events in the country. This year, due to COVID-19, race directors had to face the difficult decision to either cancel the event or move forward with a modified version. “It was an easy decision” said...
June 24, 2020
Glyco-Durance™ by F2C Nutrition Celebrates 6 Years
F2C Nutrition is pleased to announce that Glyco-Durance™ the premium fuel for endurance athletes is turning six. After two years of research working with leading scientists to create the optimum race fuel that is quickly absorbed, gentle on the GI system and contains all the necessary electrolytes, CEO and president...
June 23, 2020
Zoot Sports Launches New Face Mask Collection
Carlsbad, CA- Zoot Sports, the global industry leader in triathlon apparel and accessories, launches all new technical face coverings. Available in 15 colorful and unique designs, customers can order individual masks or cooling neck sleeves. Additionally, they will offer the option to create your own design though their quick turn custom...
June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 26, 2020
Tennessee-based American Bicycle Group Announces Intent to Change Name of Its Gravel, Mountain Bike Brand
CHATTANOOGA, Tenn. (June 26, 2020) – American Bicycle Group (ABG) today announced that it will change the name of its high-performance gravel and mountain bike, currently branded Ocoee. The adventure brand was named based on an area close to the company in the mountains of eastern Tennessee where outdoor adventure...
March 16, 2020
Welcome to the Suspension Dimension with the woom OFF AIR
Austin, TX March 16, 2020 – Last fall, woom presented our first mountain bike, the woom OFF, meticulously designed and lovingly built for kids who seek physical challenges on the trail, in the bike park, as well as on urban terrain. A version with a suspension fork is now available:...
June 9, 2020
Go virtual with your event and use gamification to promote social distancing (with Garmin and Strava sync)
sodisp is a brand new sports platform to quickly create virtual events and challenges. Our goal is to allow everyone to responsibly enjoy the great outdoors in the post-corona era. We automatically analyze all tracks and calculate a social distancing score based on the estimated people density on each route!...
February 6, 2018
NordicTrack Introduces LiveCast™ Streamed Workouts with the Commercial S22i Studio Cycle
(Logan, Utah — February 6, 2018) — NordicTrack announces another connected fitness product, with the sleek, modern Commercial Studio Cycle Series, featuring high-energy LiveCast™ workouts, streamed directly to the cycle’s 22-inch touchscreen. The Smart HD touchscreen displays studio workouts powered by award-winning iFit technology, allowing iFit personal trainers in the...
June 10, 2020
Active Tracking Technology: RACE RESULT granted patent in EU and US
After successfully patenting the foldable ground antenna in 2019, RACE RESULT is now happy to announce the granting of a patent for its active tracking technology. “As a technology leader in sports timing, it is our goal to always be one step ahead. We developed an active transponder which can be used...
June 11, 2020
Event Southwest Launches the Texas Distance Challenge
Austin, Texas - The Texas Distance Challenge, a new, virtual initiative created to highlight and support the open spaces of the great state of Texas, will take place from July 1, 2020 to April 30, 2021 and encourages runners and cyclists to work toward a goal while giving back to...
June 11, 2020
USA Cycling Announces Olympic Long Team for Mountain Bike, Road, and Track
COLORADO SPRINGS, Colo. – On Thursday, USA Cycling announced the men’s and women’s mountain bike, road, and track Olympic long teams, naming the initial lists of athletes from which the final roster for the Olympic Games Tokyo 2020 will be selected next summer. Athletes are still eligible to make the...
July 1, 2020
University of Denver Becomes First NCAA Division I Program in Colorado to Add Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, today announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and...
June 15, 2020
500 Festival Launches Indianapolis 500 Mile Virtual Challenge
INDIANAPOLIS (June 15, 2020) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces the launch of the Indianapolis 500 Mile Challenge, benefitting the 500 Festival. The Indy 500 Mile Challenge is a virtual program where...
June 24, 2020
‘Great American Ride’ virtual event challenges cyclists to ride 3,700-mile route across America
Richmond, VA –In the new ‘Great American Ride’ from Sports Backers, participants in teams of four, eight, or 12 will attempt a virtual ride across America, including already completed segments of the developing 3,700-mile Great American Rail-Trail ™, a signature project from Rails-to-Trails Conservancy (RTC), the nation’s largest trail’s advocacy...
June 26, 2020
100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and youth, the newest iteration of Speedcraft expands its family once again. 100% added the Speedcraft...
June 9, 2020
USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28
COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...
June 15, 2020
Jaybird Teams Up with Equinox Media as Official Headphone Partner of New SoulCycle At-Home Bike
PARK CITY, Utah — June 15, 2020— Jaybird, the leader in sport headphones for outdoor and fitness enthusiasts, announced that it is the official headphone partner of Equinox Media’s recently launched SoulCycle at-home bike. The SoulCycle at-home bike is powered by Variis, a first-of-its-kind fitness platform that gives consumers unlimited,...
June 16, 2020
Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company
COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...
June 16, 2020
USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...
June 23, 2020
Momentous Releases Performance Collagen Product Scientifically Proven to Reduce Pain, Support Joint Health, and Increase Cartilage Mass
(Jackson Hole, Wyo.) June 23, 2020 – Momentous, a premium sports nutrition company, is proud to announce the release of a new addition to its product line: Collagen Peptides. Recognizing the problems that joint health presents to athletes, Momentous engineered a unique formula that combines PEPTIPLUS® and FORTIGEL® collagen with...
October 10, 2019
New IRONMAN Training Companion Powered by PKRS App Launched
KAILUA-KONA, Hawai`i / TAMPA, Fla. (October 9, 2019) – IRONMAN, a Wanda Sports Group company announced today the new IRONMAN® Training Companion powered by PKRS; an all-in-one training app focused on maximizing performance potential for IRONMAN athletes through mobile training technology. The all-inclusive IRONMAN Training Companion powered by PKRS app...
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