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Cycling
January 8, 2021
XTERRA Partners with Zwift to take Off-Road Training & Racing Online
Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...
January 7, 2021
IOC reconfirms commitment to Olympic Games following Tokyo’s state of emergency
Tokyo announced today that it would be transitioning into a Stage 4 shutdown. Despite a state of emergency being declared in Tokyo, the host city of the Olympic Games this summer, the International Olympic Committee (IOC) has remained committed to making sure the games continue as scheduled. SwimSwam
January 7, 2021
New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance
While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail
January 5, 2021
Bikerumor Editor’s Choice Awards are Live!
Greensboro, NC - Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories, clothing, and more from the past year. “These are always some of my favorite posts we...
January 5, 2021
Old Man Winter Rally offers a unique and safe event format for IRL Cycling and Running adventure.
Boulder, CO. (January 5, 2021) – The event industry has been one of the hardest hit during the COVID pandemic with most events either being cancelled or produced virtually. Adventure Fit, a Boulder-based event marketing and production company saw many of their events cancelled in 2020, yet was determined to...
January 5, 2021
‘Fermare la Duchenne’ – DataSight Announces A Charitable Cycling Challenge on ROUVY To Fight for a Cure for Duchenne Disease
Antwerp, Belgium / January 5, 2020 - Datasight, a Google Cloud and Looker partner with offices in Belgium and The Netherlands, is devoted to support charity organizations that collect funds to stimulate scientific research. The company organized a charity challenge together with ROUVY to raise awareness and help the Duchenne...
January 4, 2021
Tokyo 2020 domestic sponsors agree to contract extensions for 2021
Although a poll finding that a majority of the Japanese public oppose holding the Games in 2021, organizers of the Tokyo 2020 Olympic and Paralympic Games have announced that all 68 domestic sponsors have agreed in principle to extend their contracts for the delayed event. SportsPro
January 4, 2021
New details emerge on COVID-19 ‘bubbles’ for cycling and other sports at Tokyo Olympics
Athletes must clear COVID-19 tests upon arrival and will be placed into a pre-competition ‘bubble’ for 14 days, creating hurdles for many Tokyo-bound cyclists. VeloNews
January 4, 2021
The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020
San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....
December 30, 2020
Anything Is Possible – The Series to Launch Sunday, January 3 on NBC: Showcases Chris Nikic’s Historic Journey of Becoming the First Person with Down Syndrome to Complete a Full-Distance IRONMAN Triathlon
WHAT: The IRONMAN Group will premiere the first episode of Anything Is Possible® – The Series on NBC starting with Chris Nikic’s story to launch the new series. The 60-minute series debut features Chris’s journey of becoming the first person with Down syndrome to even attempt and complete a full-distance IRONMAN triathlon –...
December 29, 2020
Elevation Cycles to Sponsor Team Evergreen for 2021 Season
EVERGREEN, COLO, Dec. 29th 2020 — Team Evergreen, the largest, longest-running cycling club in Colorado, is proud to announce Elevation Cycles as a new sponsor in 2021. In addition to being a welcoming bike team along the front range, Team Evergreen also puts on a wide variety of organized bike...
December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
December 26, 2020
The US wasn’t equipped for 2020’s cycling boom. Its failures stem from a century of leaving bikes behind.
When COVID-19 hit last spring, transportation departments began designating temporary bike lanes to accommodate a pandemic-era surge in cycling. Although the pandemic highlighted some cities' ability to innovate, it also forced the US' longstanding lack of good biking infrastructure into the spotlight. yahoo!news
December 22, 2020
Triple Bypass Ride and Mt. Evans Hill Climb Join the Gran Fondo National Series as Partner Events in 2021
EVERGREEN, COLO, Dec. 22nd 2020 — Two legendary Colorado-based cycling events (The Triple Bypass Ride and the Bob Cook Memorial / Mt. Evans Hill Climb) will have “partner status” with the Colnago Gran Fondo National Series for the 2021 season. Both events are offering the opportunity to earn Gran Fondo...
December 22, 2020
RunSignup | GiveSignup Opens Registration for 2021 Virtual Winter Symposium
RunSignup | GiveSignup, the leading technology provider for US races, opened registration for their 2021 Virtual Winter Symposium taking place January 19-21st.This virtual event includes two days of sessions designed to share cutting edge technology with event organizers and nonprofits, with an optional third day for timers interested in RaceJoy...
December 22, 2020
Topeak Partners with Toolbox Wars for Instagram Holiday Giveaway
TAICHUNG CITY, TAIWAN (December 22, 2020) —The tool battle is on! Hoping to share some bike-mechanic-joy this holiday week, Topeak is partnering with Instagram's ToolWars to give away a Topeak D-Torq Wrench to one lucky fan. With 20,000 followers and growing, the @toolboxwars instagram page is the place where bike...
December 21, 2020
ROAD iD and Team Novo Nordisk Team Up to Promote Active Lifestyles
ROAD iD, leading manufacturer of wearable ID products and Team Novo Nordisk, the world’s first all-diabetes professional cycling team, announce a partnership that will bring the two organizations together around a shared goal to promote active, healthy lifestyles. All of Team Novo Nordisk’s athletes compete with type 1 diabetes and...
December 21, 2020
iFit Celebrates the Holiday Season with Festive Workouts and a Santa-Themed 5K
(LOGAN, Utah, December 21, 2020)—iFit, the patented, interactive, connected fitness platform, celebrates this holiday season with a collection of festive workouts. iFit members can embrace this joyous time of year with a cycling series in snowy Alaska, a walking and jogging tour of Germany during the holidays, and a Santa-themed...
December 18, 2020
DUI charges filed against box truck driver who killed five cyclists
The Clark County District Attorney’s office filed a criminal complaint against Jordan Barson for operating a vehicle with methamphetamine in his system when he drove off the road and onto the shoulder where he struck five cyclists, and resulting in substantial bodily harm to one other. VeloNews
December 18, 2020
Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing
EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as part of Life Time’s ongoing commitment to growing diversity at gravel cycling events. This partnership...
December 18, 2020
Endurance Magazine Raises over $500,000 to Support Food Security Through Fitness Challenges
Chapel Hill, NC — Chapel Hill-based Endurance Magazine has motivated over 26,000 people across North America to raise over $500,000 for local food banks and hunger relief programs. Since May, in the midst of COVID-19 business closures, quarantines, and unprecedented social distancing, Endurance launched a portfolio of virtual challenges that...
December 17, 2020
Thieves nab $160,000 in bikes from Specialized headquarters
Thieves made off with museum pieces and bikes owned by employees of Specialized Bicycles last Dec. 13, with bikes valued at more than $160,000 taken from its headquarters during a daytime break-in and robbery. VeloNews
December 17, 2020
THRU’s Proprietary Bike Delivery Service Upgrades Customers’ Experience
Your Bike. There. THRU’s new flagship “Ready to Roll” service delivers a professionally assembled bike instead of a bike in a box. New bike owners are ready to ride immediately and don’t have the headache of assembling - or finding a bike mechanic to assemble - their new bike for...
December 16, 2020
Zwift sponsors L39ION team to help drive diversity
To celebrate multi-year sponsorship, Zwift and L39ION will be hosting two social rides on December 22. Like L39ION, Zwift isn’t afraid to challenge the norm, promoting women’s cycling and offering complete gender parity for all. CyclingNews
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