Cycling

August 24, 2021

Enduro Bearings Hires SIMBOL Communications as PR Agency of Record

Oakland, California (Aug 24th, 2021) — Enduro Bearings, creators of a wide range of bearings, components, seals and tools for the cycling industry, has hired Park City-based SIMBOL Communications to handle a variety of PR and communications services, effective immediately. During the past 25 years, Enduro has built a strong,...

August 24, 2021

BRAZILIAN VIRTUAL CYCLING and ROUVY announce the line-up of Brazilian ambassadors and further plans in the region

Brasilia, Brazil / August 24, 2021 - BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of offering athletes the option to remain competitive and sponsors to strengthen their brands in a completely new digital world. With the premise of VIRTUAL COMPETITIONS on REAL ROUTES, the BRAZILIAN VIRTUAL CYCLING held...

August 24, 2021

Velocio Apparel Partners with The Renewal Workshop to offer Velocio Renewed

Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used Velocio Apparel in a new program called Velocio Renewed. The Renewal Workshop offers for sale...

August 24, 2021

Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection

The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...

August 19, 2021

Bay Area retail powerhouse Mike’s Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo

Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, a city bike brand that Mike's bought in 2017. BRAIN

August 19, 2021

The IRONMAN Group Acquires Premier Cycling Brand and Series Haute Route

LAUSANNE, Switzerland / TAMPA, Fla. (August 19, 2021) – The IRONMAN Group is pleased to announce today the acquisition of premier multi-day cycling event series Haute Route®, as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series. With the acquisition of these two brands and series, the...

August 18, 2021

Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports

CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...

August 18, 2021

US Bicycle Route System expands with 2,903 miles of new cycling trails

In total, 18 new bicycle routes have been added to the national system, which measures 2,903 miles spread across California, Indiana, Ohio, Utah and Washington.  NY Post

August 18, 2021

Enrollment for Zwift Academy Road Training Program Opens Today

Zwift, the online global fitness platform, has today announced the return of Zwift Academy. Zwift Academy community training program, perhaps best known for its talent ID program that has helped nine riders graduate to professional cycling teams, is also Zwift’s biggest and most inclusive training program. With enrollment open from...

August 18, 2021

woom bikes USA Named to Inc. 5000 List for the Third Year in a Row

AUSTIN, Texas – Aug. 18, 2021 – Inc. magazine announced that woom bikes USA is number 1,198 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020....

August 17, 2021

Athletes worldwide celebrated GFNY Day 2021

On Sunday, August 15, the second annual GFNY Day was celebrated by thousands of cyclists and runners worldwide. GFNY Day started in 2020 to bring the community together for a day of celebration and to help fill the void of missed races around the world. On GFNY Day, athletes put...

August 17, 2021

Peloton is starting to repair the touchscreens on its recalled treadmills

Loosened screws were causing the screen to fall from some of the treadmills that were available in the U.K. and Canada. About 1,000 had been sold in the United States, but the company was preparing for a bigger launch on its home turf that has since been postponed. CNBC

August 17, 2021

Music Remains A Priority For Fitness Companies

Equinox Media licensed the entire Universal Music Group catalog in January, but access to the world’s largest music wasn’t enough for the parent company of SoulCycle and Equinox. The fitness brand has partnered with Lorde, Calvin Harris, the Jonas Brothers, and the Supremes for a new series called “Equinox+ Features.” FOS

August 16, 2021

Retailer R&A Cycles institutes $150 shipping and handling charge on bikes

R&A Cycles, which operates brick-and-mortar stores in Brooklyn and Walnut Creek, California, as well as a well-known e-commerce business, has introduced a $150 charge on bikes sold at its stores, to cover shipping, handling, and assembly. Bicycle Retailer

August 16, 2021

Pale Fire Capital invests $6 million in ROUVY, the popular augmented reality app for indoor training

Prague, Czech Republic / August 17th, 2021 – The Pale Fire Capital investment group acquires a major stake in VirtualTraining, a Czech company behind the ROUVY indoor cycling and running software application. Thus, Pale Fire Capital is positioned to become the majority shareholder in ROUVY and close the deal by...

August 16, 2021

Velocity Indoor Cycling App Acquires PerfPro and Adds Drew Hartman to Team

Highland Park, Illinois, August 16, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has acquired PerfPro Software Suite and added Drew Hartman, founder of PerfPro and Hartware Technologies, to the Velocity team. PerfoPro Software Suite, which includes PerfPro Studio and PerfPro Analyzer, is one of the most established...

August 15, 2021

Renowned Stages Cycling Leadville Trail 100 MTB Produced by Life Time Returns in 2021 With Stacked Field of Riders

Leadville, Colo., (Saturday, August 14, 2021) – The 2021 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time, today welcomed a field of more than 1,500 riders ranging in age from 18 to 74 years old, representing 49 states and 12 countries. Cyclists tackled the famed...

August 12, 2021

Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets

NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...

August 12, 2021

‘La Vuelta Virtual’ Racing Series #1 – Fight for the Red and Green starts Aug 15th on ROUVY

August 12th, 2021 - Starting this Sunday, the global cycling community is invited to compete virtually on the official, real-life race courses of the 2021’ Vuelta a España, just like the pros. Following the announcement of its official, multi-year partnership with La Vuelta and presenting “La Vuelta Virtual”, ROUVY is...

August 11, 2021

Katie Compton banned for four years by USADA

Katie Compton has accepted a four-year suspension after testing positive for an anabolic agent following an out-of-competition test on Sept. 16, 2020, the US Anti-Doping Agency (USADA) announced. The 44-year-old had planned to retire after the UCI Cyclo-Cross World Championships in Arkansas, scheduled for January 29-30, 2022, but was incredibly...

August 11, 2021

Pho3nix Open Applications for 2022 Winter Olympic Games Support

The Pho3nix Foundation is set to expand its Athlete Program and continue to financially assist Olympic athletes in the lead up to the Winter Olympic Games in Beijing 2022. Part of the Pho3nix Foundation’s commitment to inspire and assist children’s participation in sport, the Pho3nix Athlete Program aims to support...

August 10, 2021

Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™

August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...

August 10, 2021

Finish Line™ Announces FiberLink™ Tubeless Sealant

LONG ISLAND, N.Y.  – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, is pleased to announce the release of FiberLink™ Tubeless Sealant, the newest addition to their product line. “We challenged ourselves to develop a tire sealant that would lead the bicycle industry in...

August 9, 2021

ROKA Releases the New Ventilated Matador Air with Stellar Visibility

Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today - a more ventilated, lighter weight version of the best-selling, full-frame Matador with improved visibility. The new Matador Air evolved on the trails and roads of ROKA’s headquarters to meet the...

August 7, 2021

Jennifer Valente First Woman to Win Olympic Gold For Team USA in Track Cycling

TOKYO – Two-time Olympic medalist Jennifer Valente (San Diego; Twenty24) opened up the Izu Velodrome for the morning of racing, starting with the Scratch Race in the Women’s Omnium. Valente is a master of the Omnium, so we were due for some exciting racing. Valente marked her riders as soon...