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December 6, 2019
3 national pro road champions raced head to head at GFNY Ecuador
NEW YORK CITY, December 6, 2019 – The final event of the 2019 GFNY Global Cycling Marathon Series ended with a competitive line up at the inaugural GFNY Ecuador last Sunday December 1st. GFNY Ecuador gathered one of the most competitive pelotons of the 2019 season for their inaugural event....
December 5, 2019
Life Time buys Crusher in the Tushar a year after acquiring Dirty Kanza
Life Time has acquired the Crusher in the Tushar, adding another marquee gravel race to its growing portfolio of off-road endurance cycling races. The news was announced by Crusher in the Tushar founder Burke Swindlehurst in a letter to riders. Swindlehurst said he will remain in a management role with the race. Read more...
December 5, 2019
SBT GRVL, Presented by Canyon Bicycles, Sells Out Second-Year Event in 25 Minutes
STEAMBOAT SPRINGS, Colo. (Dec. 5, 2019) – SBT GRVL, a Colorado gravel bike event and celebration in the picturesque ranching town of Steamboat Springs, opened registration on Dec. 3 for year two and sold out in under 25 minutes. In total, over 700 women will ride SBT GRVL in 2020,...
December 5, 2019
Teams warn of ‘mafia’ doping rings, want more blood tests
Cycling teams have demanded an increase in out of competition blood tests, insisting that they fear the “existence of mafia doping protocols outside of the teams’ structures.” Read all about the demands on VeloNews.
December 5, 2019
Spartan Race Acquires La Ruta Mountain Bike Race
Spartan Race announced they have acquired La Ruta De Los Conquistadores Mountain Bike Race, which calls itself the Toughest Mountain Bike Race On The Planet. It is a 3 day race that covers 161 miles, crosses 5 mountain ranges and has a cumulative 29,000 feet of climb. Under the terms of...
December 4, 2019
Athlete-Approved Email Marketing Tips
You’ve searched the web, you’ve read all the articles, you’ve even gotten advice from other organizations. But who knows what athletes want to see in email correspondence more than the athletes themselves? We talked to IRONMAN World Championship qualifiers to learn what they prefer in their emails, from the cadence...
December 4, 2019
Trust Performance Expands Asian Distribution, Seeks South American Distribution Partners
(Salt Lake City, UT – December 4, 2019) - Trust Performance, innovators in suspension technology, today announced a partnership with two new distribution groups in Asia: BiceMoto Inc and RAD Sports Philippines. Beginning in December, dealers in South Korea and the Philippines will now be able to place wholesale orders...
December 2, 2019
Chamois Butt’r Launches First-Ever Brand Ambassador Team for 2020
PLEASANT VALLEY, Mo. (December 2, 2019)– Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador...
December 2, 2019
Exercising 3 hours a week may lower your depression risk
A new study, which was published this month in Depression and Anxiety found that walking, jogging, yoga or any type of exercise may help to ward off depression, even in those with a genetic susceptibility. Read the details of this new study here.
November 26, 2019
woom USA Debuts WORN TO BE WILD Apparel Line
Austin, TX November 26, 2019 – woom, with its ingeniously designed, ergonomically adapted, superlight children's bikes, has become one of the best-loved bicycle brands in the United States and Europe over the past six years. Now, the world of woom has gotten a bit bigger with the arrival of a...
November 26, 2019
Hunter Allen’s Peaks Coaching Group Announces Strategic Partnership with China’s Magene Power
BEDFORD, VIRGINIA and QINGDAO, CHINA: November 19, 2019: Peaks Coaching Group (PCG) of Bedford, Virginia and Magene Power of Qingdao, China announce a partnership to create the first structured cycling coaching organization in China. “After spending a month in China in 2018, it was obvious to me that cycling as...
November 26, 2019
Performance Tea releases endurance sports offering with CBD tea & expert coaching
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced their endurance sports offering combining the power of their super functional CBD tea products and expert coaching. The endurance package offers a jar of Recovery CBD tea, Revive CBD tea, Energy tea and...
November 21, 2019
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. To support local and regional cycling initiatives, PEARL iZUMi is launching the “Go good” promotion...
November 21, 2019
Team DPF To Ride El Tour De Tucson to Raise Funds for Parkinson’s
Tucson, Ariz. — The 37th Annual El Tour De Tucson, recognized as one of the top cycling events in the nation, will be held on Nov. 23. The epic, gorgeous ride under glorious Arizona skies will also benefit people with Parkinson’s and their caregivers, as fundraisers from Team DPF will...
November 21, 2019
CamelBak ® Launches Sustainably-Crafted Pivot™ Bottle
PETALUMA, Calif. (Nov. 21, 2019)– CamelBak®, the global leader in award-winning personal hydration products, announces the launch of the Pivot Bottle. Made of a 10% renewable plant-based material called ECHO™, the new Pivot Bottle is part of an expansion of the commuter-focused Pivot collection that launched in early 2019 with...
November 20, 2019
Endurance Sportswire Executive Interview Series – SMACK! Media’s Elisette Carlson
Elisette Carlson grew up traveling the world helping her dad produce, promote and manage player relations for global soccer tournaments including the World Cup events. At Princeton University, she was as a NCAA First Team All-American and All-Ivy League in Women’s Rowing. So it’s no surprise that upon graduating college she landed...
November 20, 2019
Sports Tours International Named Tour de France Premium VIP Tour Operator
MANCHESTER, UK – A three-week-long drama in 21 acts is the biggest annual sporting event in the world. This is Tour de France, a display of international cycling prowess since 1903. One travel company for over two decades has specialized in making Tour de France accessible to cycling aficionados who...
November 20, 2019
Best-Selling Fitness Author FitChick Selene Yeager to Participate in Peaks Coaching Group Spring Gravel Camp
BEDFORD, VA: Nov. 20, 2019: Selene Yeager, author of such industry-smashing books as Gravel, Climb and Get Fast, will participate in Peaks Coaching Group’s Spring Gravel Camp April 1 through April 5, 2020. Quote from Selene: With gorgeous mountain climbs, roaring streams, winding roads and screaming descents, the Blue Ridge...
November 19, 2019
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30 years of business leadership, primarily in food and beverages, Keown brings a breadth of experience...
November 19, 2019
Final Surge Announces Integration with COROS Watches
Raleigh, NC – November 19, 2019 – Final Surge and COROS have released a direct data sync between the COROS app and the Final Surge online training and coaching platform. Athletes with a COROS GPS watch can enable this direct sync through the most updated version of the COROS iOS...
November 18, 2019
5 Minute Sellout: Big Sugar – NWA Gravel Fills Capacity for 2020
BENTONVILLE, Ark. - At 8 a.m. CST this morning, Life Time opened registration for its newest gravel race, Big Sugar – NWA Gravel, which is set to take place in Bentonville, Ark. on October 24, 2020. Symbolic of gravel racing’s fast-growing popularity and Bentonville’s proven hospitality toward the cycling community, registration...
November 15, 2019
The Sufferfest Releases Six New Workouts in Partnership with Global Cycling Network
November 15, 2019 - The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the release of six new workouts developed in partnership with the Global Cycling Network. Adding to The Sufferfest library of over 70 structured workouts, these sessions allow athletes to connect their fitness devices and...
November 14, 2019
Hunter Allen Book Tour in Texas
Austin, TX: November, 14, 2019: Pioneering cycling endurance coach Hunter Allen, co-developer of TrainingPeaks and CEO of Peaks Coaching Group, will be speaking in Dallas-Fort Worth, Austin, San Antonio, and Houston as part of a book tour promoting the newly released 3rd edition of the industry smashing Training and Racing with...
November 14, 2019
Fastest GFNY Cozumel ever: 41.2 km/h average
NEW YORK CITY, November 14, 2019 – Every INTERproteccion GFNY Cozumel winner since 2014 was on the start line to contend for the title last Sunday November 10, culminating in the fastest race ever on the GFNY circuit. The sixth annual INTERproteccion GFNY Cozumel drew 3000 riders from 50 countries...
November 13, 2019
Introducing the New PEAR Sports Health and Fitness Software Platform for Enterprises and Consumers
Newport Beach, CA - November 13, 2019 - PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR Health & Fitness Platform elevates the user experience with dynamic, interactive audio and...
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