Adventure Fit Grows Sponsorship Revenue for Colorado’s Biggest Cycling event almost 400%; adds Race Across America to Sponsorship Management Roster
November 12, 2019
BOULDER, Colorado, November 12 2019 – Sponsorship is elusive for many event companies, so Adventure Fit, an award-winning experiential event marketing and production company, created a Sponsorship Management service offering to help events increase their bottom line through creative brand partnerships.
Colorado’s largest cycling club, Team Evergreen, hired Adventure Fit and experienced a 385% growth in sponsorship revenue on their 2019 Triple Bypass Ride event. This growth came primarily from new brands sponsoring the event, but also through partnerships that reduced production costs. “Team Evergreen chose Adventure Fit for sponsorship management and were thrilled to see a huge increase in sponsorship revenue from our previous season. They know the industry inside and out and were also able to reduce our production costs and improve our participant experience. We highly recommend Adventure Fit for organizations looking for creative ways to enhance their events through sponsorships.” commented Team Evergreen’s Executive Director, Jennifer Barbour.
Since 2003, the team at Adventure Fit has been growing events that create relationships with active lifestyle customers. Working with top brands including SHAPE Magazine, New Belgium Brewing, CLIF Bar, and Oskar Blues Brewery, Adventure Fit’s events have included sponsorship strategies that educate, increase sampling, and drive sales for its partners. When brands expressed interest in replicating the successful strategies at other events, Adventure Fit’s President, Josh Kravetz, saw the opportunity to develop sponsorship services for events not owned by Adventure Fit. “Our company’s ability to create custom events around brands and develop unique experiential event marketing strategies has set us apart in the event industry.” he explained. “It’s great to see that we can extended our strategies to other events and see exceptional results for our clients.”
Another iconic event, the Race Across America (RAAM), recently signed on as Adventure Fit’s latest sponsorship management client. Considered by many to be the World’s Toughest Bike Race, RAAM challenges cyclists from all over the world to race from California to Maryland. RAAM’s VP and Executive Director, Rick Boethling, explains, “We are very excited to innovate our event with Adventure Fit’s strategies and connect brands to the best ultra-endurance athletes in the world.”
Sponsorship Management services are available to all types of events, with specialization in participatory races, beer festivals, and active entertainment events. Packages are offered to individual events, event series, as well as new event sponsorship development planning.
Partnership inquires can be sent directly to Josh Kravetz at [email protected]
About Adventure Fit: Adventure Fit is an Experiential Event Marketing and Management company that specializes in Active Entertainment productions. Our deep understanding of the active marketplace allows us to develop creative events and results-driven solution for our clients. Adventure Fit has produced some of the countries most popular sporting events, such as the New Belgium Urban Assault Ride, Burning Can Fest at the Lyons Outdoor Games, and the Shape Diva Dash. www.AdventureFit.com