ACTIVE Network Expands into the Private Campgrounds Market

June 23rd, 2017

Private campgrounds to utilize ACTIVE’s innovative campground management and mobile app technologies to generate new business opportunities

Dallas – June 23, 2017ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today announced its expansion into the private and local campgrounds marketplace. With nearly 25 years of experience[1] providing technology solutions to over 4,500 publicly owned campgrounds across North America, ACTIVE recently launched its ReserveAmerica® private campgrounds offering to now serve private campground operators as well. Based on ACTIVE’s robust suite of online technologies and mobile apps for managing, marketing, and operating government-owned campgrounds, its private campground solution provides a feature-rich and easy-to-use reservations tool that enables campers from all over the world discover and directly access private campgrounds of all sizes.

ACTIVE’s campground management technology was architected to meet the increasingly sophisticated, operational, and administrative needs of both public and private campgrounds. In addition to using ACTIVE’s software to improve efficiency and operations for operators of private campgrounds, ACTIVE’s ReserveAmerica.com site also increases the discoverability of private campground listings, thereby attracting campers from all over the world.

Last year, ReserveAmerica.com received more than 17 million annual unique visitors, which equates to 42 percent of all campers in North America[2], as a destination for outdoor enthusiasts throughout the world seeking to discover and book campground destinations. Campers can search for and book both public and private campground facilities while on-the-go using the ReserveAmerica Camping app, which currently lists nearly 290,000 campsites and provides a map-view display option for search results. In addition, ACTIVE’s suite of campground management technologies now provides private campgrounds with new tools for engaging the growing global audience of outdoor enthusiasts.

“Camping enthusiasts from all over the world want the convenience of researching, discovering, and booking campground reservations through online and mobile applications,” said Gary Evans, general manager for outdoors at ACTIVE Network. “Our software platform and services provide one of the most comprehensive and easy to use marketplaces, with pictures and details that help campers find a perfect getaway camping spot – whether it is a public or privately-owned and operated facility. Our expectation is that ACTIVE’s access to such a large and geographically diverse consumer audience will help private campground operators increase reservations.”

About ACTIVE Network

ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers while offering intelligence solutions through its industry-leading data and insights platform.  ReserveAmerica® is ACTIVE’s renowned online marketplace for outdoor recreation and activities in North America. The ACTIVE Network Activity Cloud® platform combines intelligence solutions and data tools to provide actionable insights that help organizers better manage their events and increase both revenue and participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.

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© 2017 Active Network, LLC and/or its affiliates and licensors. All rights reserved. ACTIVE Network, Reserve America, ACTIVE Network Activity Cloud, and ACTIVEWorks are registered trademarks of ACTIVE Network, LLC. All other trademarks are the property of their respective owners.

Media Contact:
Carrie Elstner
PR@ACTIVEnetwork.com
214.996.7795

[1] 25 years of experience includes period prior to ACTIVE’s acquisition of ReserveAmerica.

  1. According to the Outdoor Recreation Participation Topline Report of 2016, which reported a total of 40 million campers aged 6 years and older. The 2015 survey had a respondent sample size of 32,658 completed interviews. The reported results in this Outdoor Recreation Participation Topline Report of 2016 were then weighted to balance the data to reflect the total US population ages six and above, with a total population of 249,141,894 used to represent people ages six and older.

 

ACTIVE Network

ACTIVE Network Expands into the Private Campgrounds Market

Contact Info

Carrie Elstner
214-996-7795
PR@ACTIVEnetwork.com
http://www.activenetwork.com/

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