Rudy Project Strikes Major 3-Year Deal With Set Up Events

February 29th, 2012

Rudy Project Becomes the Official & Exclusive Eyewear and Helmet Sponsor of All Six Set Up Events Series

Wilmington, NC – February 29, 2012 – Set Up Events, the leading producer of triathlon, running and endurance events, announced today that it has partnered with Rudy Project North America as the Official and Category Exclusive Eyewear and Helmet Sponsor for all of Set Up Events’ Triathlon Series.

The Rudy Project sponsorship, which runs through 2014, includes category exclusive rights as the Official Eyewear and Helmet Sponsor for each series, including the Inside-Out Sports North Carolina Triathlon Series, Go-Tri Sports South Carolina Triathlon Series, TrySports Series, Virginia Triathlon Series, Maryland Triathlon Series and the newest Georgia Triathlon Series.

“Rudy Project is excited to partner with one of the nation’s largest triathlon production companies,” said Paul Craig, President and Co-Founder of Rudy Project North America.  “This is a dream partnership and we are excited for the opportunity it will provide Rudy to get the word out on our world class, cutting-edge sunglass, prescription eyewear and helmet technologies and designs to over 100,000 Set Up Events athletes.”

“We are honored to have Rudy Project come on board as a major eyewear and helmet sponsor of Set Up,” said Andrew Silbereisen, President of Set Up Events.  “Rudy Project is a highly recognized brand in the eyewear and helmet industries for athletes and weekend warriors, and it’s great to have such an innovative, customer service-focused company aligned with Set Up Events and our triathletes.”

The sponsorship was secured by John Jones of fortyninegroup, the official strategic marketing agency of Set Up Events.

About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 World Championship in Kona, HI.  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What set’s Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.  Learn more about RudyProject at

About Set Up Events

Set Up Events, one of the nation’s largest producers of triathlons, is a full-service production, registration and timing company for participatory sports, triathlon and running events. In 2012 Set Up Events will produce over 140 triathlons in 8 states totaling over 64,000 registrations. For more information about Set Up Events, visit Participants can also Follow Set Up Events on Twitter (@SetUpEvents) or Like Set Up Events’ facebook page.


For further information, contact: 910-512-4489

Set Up Events

Rudy Project Strikes Major 3-Year Deal With Set Up Events

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Erin Hogston

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