Innovative, Electrolyte Enhanced Sports Drink to Optimally Hydrate Runners at the Fourth Largest Road Race in the United States
NOVEMBER 11, 2015 (BOULDER, COLO)— BolderBOULDER, voted America’s All-Time Best 10K by Runner’s World, is thrilled to announce Nuun and Company as its official sports beverage partner for the ColderBOULDER 5K and BolderBOULDER Memorial Day 10K classic. The 13th running of the ColderBOULDER will take place on December 5, 2015 and the 38th running of the BolderBOULDER, will take place in Boulder, Colorado on May 30, 2016, and is the U.S.’s fourth-largest road race.
“Running in our arid environment, and at over a mile above sea level, creates unique hydration challenges, and we believe Nuun and Company will help every one of our 50,000+ participants achieve their personal best,” said BolderBOULDER Race Director, Cliff Bosley.
As a part of the partnership, Nuun and Company will be providing their optimal hydration sports drink on course to all participants at the ColderBOULDER and BolderBOULDER races. In addition, Nuun will be offering free samples to BolderBOULDER training clubs, sending hydration kits to BolderBOULDER Business Challenge participants, sampling product at the BolderBOULDER store beginning April 2016 and providing hydration swag bags to all BolderBOULDER professional athletes.
“The Nuun team is very excited to participate in one of the largest running events and Memorial Day celebrations in the United States,” shared Kevin Rutherford, Nuun President and CEO. “We can’t wait to hydrate and cheer for all of the inspiring BolderBOULDER participants in the endurance sports capital of the world.”
“Nuun pioneered hydration tablets as a way to turn water into an optimally balanced electrolyte sports drink without added sugars or plastic waste of traditional sports drinks. We look forward to Nuun hydrating our participants and spectators on Memorial Day 2016, and in the years to come,” said Bosley.
The 2016 race begins at 30th and Walnut Streets and winds through neighborhoods with live music and entertainment at every corner. The race finishes at the University of Colorado’s Folsom Field and attracts over 70,000 spectators.
The BolderBOULDER, named America’s All-Time Best 10K by Runner’s World, is the 4th largest running race in the United States and the 7th largest in the world. The race attracts over 50,000 runners, joggers, walkers and wheelchair racers, and draws professional athletes from around the world to compete for one of the largest non-marathon prize purses in road racing. The 2016 race starts at 30th and Walnut and winds through Boulder neighborhoods with live music and entertainme^lt at every corner. The race finishes at the University of Colorado’s Folsom Field and attracts over 70,000 spectators. The 38th annual BolderBOULDER will be held on Memorial Day, May 30th, 2016. For more information please visit: www.bolderboulder.com
About Nuun & Company
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the added sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world’s best athletes and enthusiasts in running, cycling, triathlon, outdoor and general fitness. Eleven years later, Nuun Active Hydration remains the #1 selling sports drink product in bike, run, outdoor specialty, and outdoor chain stores. Nuun is sold in over 9,000 outlets in the US and available in over 30 countries. To learn more and find a store in your local area, visit www.nuun.com, friend them on www.facebook.com/nuunhydration or follow them on Twitter @nuunhydration.