Historic Gulf Coast Triathlon Joins IRONMAN Family

November 3rd, 2016

Inaugural IRONMAN 70.3 Gulf Coast race to take place Saturday, May 13, 2017; General registration opens November 9, 2016

TAMPA, Fla. (Nov. 3, 2016) – IRONMAN, a Wanda Sports Holding company, announced today it has acquired the rights to own and operate the race previously known as the Gulf Coast Triathlon. Now called the IRONMAN® 70.3® Gulf Coast triathlon, the event will keep its historic roots and take place on Saturday, May 13, 2017, joining the iconic IRONMAN Florida triathlon on one of the world’s most beautiful beaches in Panama City Beach.

“Panama City Beach has been a home to IRONMAN for 18 years, and each year it is an unforgettable experience for athletes from around the world,” said Jeff Edwards, Vice President of Operations for IRONMAN. “We are pleased to add such a well-regarded event in a location that we are very familiar with to our spring calendar, as we continue to offer athletes an opportunity to race in a beachside setting with a welcoming community.”

“The Gulf Coast Triathlon Foundation Board of Directors would like to thank all the people and organizations who have supported the Gulf Coast Triathlon for the last 34 years. Their involvement has allowed to us to put on a stellar long-course triathlon all these years and give back to the community where we live and operate,” said Dave Garret, Gulf Coast Triathlon Foundation Chairman. “To ensure the continued presence of our triathlon, the Board felt the time was right to bring in an organization with the larger resources needed to operate in the competitive sports world that exists today. Our hope is that the people and organizations that supported us will now put their efforts in the new IRONMAN 70.3 Gulf Coast triathlon event. We look forward to seeing the continued benefits of this event for many years to come.”

The race will begin with a 1.2-mile, open water swim in the Gulf of Mexico, along white sand shores. Competitors then bike 56 miles on an out-and-back course which travels through the rural areas of Bay County and Panama City Beach. Much like IRONMAN Florida, it is flat and fast for athletes looking to obtain a personal best. The 13.1-mile run will feature some of the most picturesque beach front areas that distinguish the area, with a spectacular finish at the Edgewater Beach & Golf Resort.  With 27 miles of white sand beach, Panama City Beach proves to be a great destination for athletes and families alike, with multiple state and beachfront city parks, nearly 100 public beach access points, and an untouched seven-mile long barrier island.

“Panama City Beach looks forward to welcoming competitors from around the globe to compete in the IRONMAN 70.3 Gulf Coast triathlon,” says Richard Sanders, VP of Sports and Events for Visit Panama City Beach. “Having IRONMAN united with an event and a course known for beautiful beaches, personal records, and good weather, is a perfect opportunity for athletes and their families to have a real fun race.”

IRONMAN 70.3 Gulf Coast will offer 50 slots to the 2017 IRONMAN 70.3 World Championship taking place on September 9 and 10, 2017 in Chattanooga, Tennessee.

General registration for IRONMAN 70.3 Gulf Coast will open November 9, 2016 at 12:00 p.m. ET at www.ironman.com/gulfcoast70.3. Athlete inquiries may be directed to gulfcoast70.3@ironman.com. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media may contact press@ironman.com.

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About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN®Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit www.ironman.com.

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

IRONMAN®
2701 North Rocky Point Dr. | Suite 1250
Tampa, FL 33607
(P) 813.868.5940 | (F) 813.868.5930
press@ironman.com
www.ironman.com

IRONMAN®

Contact Info

Dan Berglund
813.868.5940
dan.berglund@ironman.com
www.ironman.com

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