Showcased News

June 12, 2026

Athletic Brewing Company Named Official After-Party Sponsor of Boulderthon 2026

BOULDER, Colo. (June 12, 2026) /ENDURANCE SPORTSWIRE/ — Boulderthon presented by lululemon, one of America’s fastest-growing marathons and a three-time USA Today Top 10 Marathon in the United States, has named Athletic Brewing Company as the Official After-Party Sponsor of the 2026 Boulderthon race weekend. As part of the sponsorship, every Boulderthon participant...

June 12, 2026

Muhumed, Parker Win Steamboat Classic 4 Mile, 5th PRRO Circuit 2025-26 Stop

PEORIA, IL (June 12, 2026) /ENDURANCE SPORTSWIRE/ – On a warm, sunny, humid Saturday morning on June 6, at the fifth stop on the 2025-26 PRRO Circuit, Ahmed Muhumed from Flagstaff, AZ and Kasandra Parker from Guttenberg, IA won the Steamboat Classic 4 Mile Presented by PNC in 17 minutes,...

June 12, 2026

Ascension Seton Austin Marathon Opens Exhibitor Registration for 2027 Health & Fitness Expo

AUSTIN, Texas (June 12, 2026) /ENDURANCE SPORTSWIRE/ — Exhibitor registration is now open for the 2027 Ascension Seton Austin Marathon, Half Marathon, & 5K Health and Fitness Expo, scheduled for Friday, February 12, and Saturday, February 13, 2027, at the Palmer Events Center. The 70,000-square-foot Expo sold out in 2026...

June 12, 2026

Pickle Juice® Unveils Brand Refresh Designed to Drive Consumer Clarity and Category Growth

MESQUITE, TX, (June 12, 2026) /ENDURANCE SPORTSWIRE/ — Pickle Juice®, the category-leading hyper-functional beverage clinically proven to stop muscle cramps in 60 seconds, today announced a comprehensive brand refresh that marks the next phase in the company's evolution, creating a stronger platform for growth while making it easier than ever...

June 11, 2026

Many People Feel Unsafe While Running. A New Wearable Aims to Change That

RunSafePro is a new smart safety vest designed for runners who feel unsafe outdoors, particularly targeting women, people of color, and those running in high-risk areas. The Netherlands-based startup launched the wearable on Kickstarter, combining four key safety technologies: rear radar detection to alert runners of approaching vehicles or cyclists,...

June 11, 2026

Zwift Partners With Canyon and Pedal Mafia to Launch Junior Development Team Built To Put A North American Rider Back on the Top Step of the Tour De France Podium Within A Decade

Zwift, Canyon Bicycles, and Pedal Mafia have launched a new North American U19 junior development team with the ambitious goal of producing a Tour de France or Tour de France Femmes avec Zwift winner within the next decade. The project will include both men's and women's junior squads featuring riders...

June 11, 2026

Diplo’s Run Club Launches ‘Run Club Essentials’ Playlist On Amazon Music

LOS ANGELES (June 11, 2026) /ENDURANCE SPORTSWIRE/ – Building on the momentum of Global Running Day, Diplo's Run Club has launched its official "Diplo's Run Club Essentials" playlist on Amazon Music, featuring a curated collection of tracks designed to power training runs, workouts and race day. The playlist arrives as...

June 11, 2026

Big Apple Triathlon Announces Athletifreak as Official Merchandise Partner

June 11, 2026 /ENDURANCE SPORTSWIRE/ - The Big Apple Triathlon is proud to partner with Athletifreak as the Official Merchandise provider of the iconic New York City event that is set to take place on October 10 and is expected to feature more than 2,500 athletes from all over the...

June 11, 2026

The Bovine Classic Partners with Capriroso to Elevate Training for Seriously Unserious Gravel Riding

Bovine 5.0 riders gain access to adaptive coaching platform designed for the demands of mixed-surface endurance cycling Every Bovine rider receives complimentary adaptive coaching designed for segment-format racing and distance resilience PASO ROBLES, CA (June 11, 2026) /ENDURANCE SPORTSWIRE/ — The Bovine Classic, California's most seriously unserious cow-themed gravel cycling...

June 11, 2026

Sanlam Cape Town Marathon Becomes Eighth Abbott World Marathon Major Race

Race secures second assessment pass to join Majors Largest marathon in Africa will join series in 2027 Nine Star Medal planned as next milestone Six Star Medal to stay for completion of original Six Majors ABBOTTWMM today confirmed that the Sanlam Cape Town Marathon will join the series in 2027...