SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 9, 2025
Norseman Xtreme Triathlon motors with Land Rover Defender
With limited spots available for the extreme triathlon in Norway, through a ballot system, the competition for entry to Norseman remains fierce, and many athletes have been applying to participate for over a decade. ENDURANCE.BIZ
July 8, 2025
Ineos have no bikes for 2026, and options are running out
Ineos may have a new jersey sponsor in TotalEnergies, but the team is currently without a bike sponsor for 2026. Multiple industry sources indicate that longstanding partner Pinarello is expected to exit after a 16-year relationship with the British team, marking the end of one of the longest-running bike deals...

July 8, 2025
13th Annual Saints Kickoff Run Presented by Hancock Whitney Open for Registration
New Orleans, LA – July 8, 2025 /ENDURANCE SPORTSWIRE/ - The New Orleans Saints and Easy Day Sports announced today that online registration for the 13th Annual Saints Kickoff Run, presented by Hancock Whitney, is now open at saints5k.com. The race will take place on Saturday, September 6th, the day...

July 8, 2025
Sportstats Joins the Endurance Sports Media Group as Founding Partner
July 8, 2025 (Carlsbad, CA) /ENDURANCE SPORTSWIRE/ - Sportstats, the largest endurance event timing & results company in North America, joins the newly formed Endurance Sports Media Group (ESMG), an industry collaboration to offer endemic advertising across all stages of the athlete's journey. The Endurance Sports Media Group is the...

July 7, 2025
Project XO is Seeking Riders for a New Women’s Gravel Collective
ALL WOMEN • ALL GRIT • ALL IN July 7, 2025 /ENDURANCE SPORTSWIRE/ - As riders begin to look towards 2026 and their race plans, a new women’s gravel collective spearheaded by Inspire Athlete Management is actively seeking riders. Project XO is the next chapter in the off-road story: We’re...

July 7, 2025
Ascension Seton Austin Marathon Continues HotelPlanner Partnership for 2026
Austin, TX – July 7, 2025 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon, & 5K is excited to announce the continuation of its partnership with HotelPlanner, a leading travel technology company specializing in customized hotel booking solutions. As the Official Hotel Provider for the 2026 event, HotelPlanner...

July 6, 2025
Sumarpo Powers IRONMAN 70.3 Muskoka 2025 as Official Wetsuit Sponsor
HUNTSVILLE, ON (July 6, 2025) /ENDURANCE SPORTSWIRE/ — On July 6, 2025, the IRONMAN 70.3 Muskoka returns to test the world’s toughest triathletes. Nestled in Ontario’s wilderness, this iconic race—now backed by high-performance wetsuit innovator Sumarpo as official sponsor—demands more than physical prowess; it requires strategic mastery, resilience, and gear...

July 5, 2025
Sumarpo Powers Challenge Vieux Boucau 2025 as Official Partner
VIEUX-BOUCAU-LES-BAINS, FRANCE (July 5, 2025) /ENDURANCE SPORTSWIRE/ — High-performance wetsuit innovator Sumarpo partners with Challenge Vieux Boucau (October 11, 2025), France’s strategic late-season triathlon. This event, offering €25,000 in prize money and critical PTO ranking points, anchors itself as a late-season crucible for elite triathletes refining Kona preparations or closing...

July 3, 2025
Zenni Named Official Eyewear Sponsor of El Tour de Tucson 2025
TUCSON, AZ (July 3, 2025) /ENDURANCE SPORTSWIRE/ — Zenni Optical, the online eyewear brand known for its stylish and affordable prescription and sport performance eyewear, is proud to announce its role as the Official Eyewear Sponsor of the 2025 El Tour de Tucson, one of the premier cycling events in...

July 3, 2025
Flair Airlines Joins the 2025 TCS Toronto Waterfront Marathon
July 3, 2025 /ENDURANCE SPORTSWIRE/ - Canada Running Series is thrilled to announce that Flair Airlines will be joining the 2025 TCS Toronto Waterfront Marathon as their official airline partner. Flair, Canada's most reliable airline with a strong focus on affordability, sustainability, and service excellence, makes them an ideal partner...