SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 7, 2026
New Premier Charity Partnership With J&A Racing to Propel 2,100 Girls on The Run Participants Across 5k Finish Line
VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing, a premier racing event company, today announced a landmark partnership with Girls on the Run – Hampton Roads (GOTRHR) for the upcoming Virginia Beach 10 Miler & 5K presented by Sentara on May 9, 2026. GOTRHR has been named the event’s Premier...
January 7, 2026
Needham Bank Joins New England’s Favorite 5-Mile Race for the Harpoon 5-Miler’s 25th Anniversary
25th Annual Harpoon 5-Miler Powered by Needham Bank: New England’s Favorite 5-Mile Road race returns for an historic May celebration at the Harpoon Brewery in Boston’s Seaport with a new presenting sponsor and new race day BOSTON, MA, (January 6, 2026) /ENDURANCE SPORTSWIRE/ - The Harpoon Brewery is pleased to announce...
January 6, 2026
ASSOS named official technical apparel partner of EF Pro Cycling
EF Pro Cycling has entered a new era by announcing ASSOS of Switzerland as its official technical apparel partner, effective from 1 January 2026. The multi–year agreement covers the men’s (EF Education–EasyPost), women’s (EF Education–Oatly), and development (EF Education–Aevolo) squads. The partnership marks a strategic shift for the American team as they...
January 5, 2026
Skyrocketing budgets: The financial divide in pro cycling
Money talks–especially in sports. As budgets and star salaries in the pro peloton continue to rise, critics say that makes competition less equal and the sport harder to access for smaller teams. Recently, there have been some interesting reports on the financial state of affairs in cycling, which point to...
January 5, 2026
Verge Named Official Apparel Partner of Human Powered Health Women’s WorldTour Team
NEW YORK (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce a new partnership with Human Powered Health, becoming the team’s official apparel partner as they compete at the highest level of women’s professional cycling. The partnership places Verge on cycling’s...
December 31, 2025
Varlo Unveils Its 2026 Pro Development Triathlete Team
Philadelphia, PA (December 31, 2025) /ENDURANCE SPORTSWIRE/ — Varlo, the fast-growing performance apparel brand trusted by endurance athletes worldwide, proudly announces the launch of its 2026 Pro Development Triathlete Team — a purpose-built program designed to identify, support, and elevate the next generation of elite triathlon talent. The 2026 roster...
December 30, 2025
CCB Kenetik p/b Levine Law Group Announces 2026 Roster, New Co-Title Sponsor, and Expanded International Goals
BOSTON, Mass. (December 30, 2025) /ENDURANCE SPORTSWIRE/- CCB Kenetik p/b Levine Law Group Elite Women’s Cycling Team is proud to announce its 2026 roster, a major new co-title sponsorship, and the addition of one of the most decorated American cyclists in history to its leadership ranks. Building on more than...
December 23, 2025
Soul Focus Sports Celebrates Two Decades of Sports Industry Impact with new Multi-Year Partnership with HOKA®
Soquel, CA — December 23, 2025 — ENDURANCE SPORTSWIRE - Soul Focus Sports today announced a major milestone in its work with HOKA, celebrating a decade of collaborative activations spanning grassroots run clubs, high school competitions, and pro race days across the United States. Over the past ten years, Soul...
December 18, 2025
British & Irish Lions Star Huw Jones Signs with MOVE Pre-Workout to Fuel Elite Performance
Edinburgh, UK (December 18, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Huw Jones, one of Scotland's most exciting rugby talents and a key player for the British and Irish Lions, the Scotland...
December 18, 2025
MedMassager to Sponsor Gran Fondo National Series
Gettysburg, PA (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce that MedMassager signed on as a Series sponsor for 2026. The leader in innovative foot and body massagers will provide participants with opportunities to experience their products at six annual Series-owned events and participants...
