NorCalUltras Introduces Altra Running as Presenting Sponsor for 2022 Ultra Trail Race Programming

February 11, 2022

NorCalUltras has announced a partnership with Altra Running

Cool, CA /ENDURANCE SPORTSWIRE/ – NorCalUltras has announced a partnership with Altra Running, an innovator in the performance footwear category, as the presenting sponsor and exclusive footwear partner for all NorCalUltras trail races in 2022. Altra will support the three most premier endurance events in the United States owned and managed by NorCalUltras, including the Way Too Cool 50K Endurance Run (WTC50K), American River 50 Mile Endurance Run (AR50) and Rio Del Lago 100 Mile Endurance Run (RDL100).

“We are thrilled Altra has partnered with us as our presenting sponsor and exclusive footwear partner for our NorCalUltra races this year,” said Julie Fingar, NorCalUltras race director. “Each of these races require our runners to test their physical and mental limits and Altra provides a new, innovate approach to the running shoes that fit our racers’ needs on the trails. We look forward to welcoming them to the NorCalUltras experience this year!”

On Saturday, March 5, 2022, more than 700 ultra-runners will travel from around the globe to race in the 32nd Annual WTC50K. The 50K race is known as one of the most popular trail and ultra-running endurance events in the nation. Runners compete at Olympic levels to beat their personal and race record course times.

In early April, the iconic, historic and second-largest 50-mile endurance run in the United States, the AR50, is returning for its 43rd year. The prestigious race event brings together veterans, first-timers, and runners traveling from out of the country.

The RDL100 is a 100-mile Western States qualifying race that takes place on the first full weekend in November. The race will begin at Beal’s Point in the beautiful Sierra Foothills of California, just 40 minutes east of Sacramento.

“NorCalUltras brings together a unique community of ultra-runners who are committed to reaching their goals but find joy in the challenge of the race every step of the way,” said Michael Burch, Events and Influencer Manager at Altra Running. “We are proud to be named the presenting sponsor and exclusive footwear partner of these races and look forward to introducing our brand and culture to this community of athletes who continuously strive to unlock their potential.”

“Our partnership with our presenting sponsor is the backbone of what makes our races successful, and we are grateful to have found a partner in Altra, a company that supports us in our mission of delivering a world-class race experience, from start to finish,” said Fingar.

For more information about NorCalUltras visit www.norcalultras.com, and to learn more about Altra, visit www.altrarunning.com/.

About NorCalUltras

NorCalUltras is Northern California’s premiere ultrarunning event management company. NorCalUltras trail races are renowned for providing runners with first class experience from start to finish. Each endurance race features excellent, well-marked courses, a professionally organized race team, top of the line swag and remarkable post-race festivities. For more information visit www.norcalultras.com.

About Altra

Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a FootshapeTMtoebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Balanced Cushioning™ platform that positions the heel and forefoot at an equal distance from the ground, cultivating optimal alignment, better form and a low-impact landing. Altra is on a mission to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on InstagramTwitter and Facebook.



Julie Fingar