SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

April 25, 2025
CLASH Endurance Launches New Event Attracting Those Ready for a True Florida Challenge
April 25, 2025 /ENDURANCE SPORTSWIRE/ - CLASH Endurance is thrilled to announce its expansion with the addition of Old Florida Gravel; a weekend comprised of gravel cycling and running events at the All-Tech Raceway in Lake City, FL. Nestled in Columbia County, approximately 55 miles from Gainesville and less than...

April 24, 2025
Denver Colfax Marathon Announces 2025 Race Season Sponsors
Denver, CO (April 24, 2025) /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon, presented by Cigna Healthcare, is proud to announce their 2025 race season sponsor line up ahead of its spring race weekend in the Mile High. Denver’s only marathon weekend will take place May 16 – 18th, 2025. The...

April 24, 2025
J&A Racing Announces New Comprehensive Partnership With Sentara, Including Title Partner of 2 Signature Races
VIRGINIA BEACH, VIRGINIA (April 24, 2025) /ENDURANCE SPORTSWIRE/ – J&A Racing, a premier race event company based in Virginia Beach, is proud to announce a new partnership with Sentara Health, an integrated, not-for-profit health care delivery system and one of the largest healthcare providers in the region. Sentara will now...

April 24, 2025
Alltricks Signs As Official E-Commerce Partner Of French Riviera T100 Triathlon
London, UK (April 24, 2025) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has signed leading online retailer Alltricks as the Official Ecommerce Partner for its new French Riviera T100 Triathlon, which will take place on 30-31 August in Saint-Raphaël – Fréjus. Alltricks is the leading European e-commerce platform specializing...

April 23, 2025
DEKA Welcome Kirklees Active Leisure To Expand Functional Fitness Across the UK
KIRKLEES (April 23, 2025) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness from the creators of Spartan™, is proud to welcome Kirklees Active Leisure (KAL) to its expanding affiliate network. As a not-for-profit operator of leisure facilities across the Kirklees area, KAL will officially join the DEKA community in April...

April 22, 2025
ShowcasedRealbuzz drives impressive fundraising growth at the 2024 BMW BERLIN-MARATHON
April 22, 2025 /ENDURANCE SPORTSWIRE/ - Realbuzz, the global leader in charity running programmes, is celebrating a monumental achievement at the 2024 BMW BERLIN-MARATHON, where a total of €6,059,905 (£4.98M) was raised for international charitable causes. As the official international charity programme partner for the event, realbuzz supports hundreds of...

April 22, 2025
Sumarpo Continues Partnership with Kinetic Multisport for 2025 Season
April 22, 2025 /ENDURANCE SPORTSWIRE/ - The 2025 Kinetic Multisport season has officially begun, kicking off with the exciting Smithfield Sprint Triathlon. The event welcomed over 100 first-time triathletes, alongside many seasoned veterans, all eager to dive into the season ahead. As part of our ongoing commitment to supporting the...

April 18, 2025
ROKA Multisport announces multiyear partnership with Chelsea Sodaro, IRONMAN World Champion
[Park City, Utah] – April 18, 2025 – ENDURANCE SPORTSWIRE - ROKA Multisport, a leader in performance swim, bike, and run apparel and equipment, is thrilled to announce an official partnership with Chelsea Sodaro, the 2022 IRONMAN World Champion. Chelsea was the first rookie world champion since Chrissie Wellington and...

April 18, 2025
No Tariffs, No Delays, Just Better Race Days: Customizable Alternaatives to Safety Pins—Located in the USA
San Ramon, CA (April 18, 2025) /ENDURANCE SPORTSWIRE/ – As race season heats up and international shipping issues continue to create delays and added costs for event organizers, BibBoards is standing strong as a locally-owned, California-based company that’s redefining the runner experience—tariff-free, hassle-free, and safety pin-free. Founded in San Ramon,...

April 18, 2025
Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC
(April 18, 2025) /ENDURANCE SPORTSWIRE/ - Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond. This partnership marks a significant step forward in sustainable sportswear, with Reflo taking to the...