SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 24, 2025
San Antonio Marathon Announces Official Sponsors, Benefiting Partner and Course Updates
San Antonio, TX (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Organizers of the inaugural San Antonio Marathon announced the first set of sponsors and benefiting partner for the city’s annual marquee running event. Silver Eagle Beverages and Constellation Brands announced Corona Premier as the official beer of the San Antonio Marathon....
July 24, 2025
Chicago Fire FC Names Nix Biosensors a Proud Supplier for Team Hydration Optimization
BOSTON, MASS (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with Chicago Fire FC. As heat-related stress and performance fatigue become growing areas of interest across global soccer, Chicago Fire FC is taking action. The club has named...
July 23, 2025
2XU Named Title Sponsor of 2025 Long Beach Marathon
2XU Named Title Sponsor of 2025 Long Beach Marathon 2XU partnership reflects a shared commitment to performance, innovation and community 23,000 runners expected at the 2XU Long Beach Marathon and Half Marathon on Sunday, Oct. 5 Athletes will benefit from exclusive product, expert support, and 2XU experiences designed to optimize...
July 22, 2025
Spartan’s 2025 Participation Surges Past Half a Million As Brand Opens Bidding For North America Presenting Partner
BOSTON, MA (July 22, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the global leader in endurance and obstacle course racing (OCR), has already seen more than 500,000 participants cross the finish line in 2025 across 101 events, 42 countries, and over 90 global locations. With participation at an all-time high and demand...
July 22, 2025
Spotify and Travis Barker Team Up to Host Run Travis Run Races Across the U.S.
July 22, 2025 /ENDURANCE SPORTSWIRE/ - After legendary blink-182 drummer and producer Travis Barker survived a horrific, life-threatening plane crash in 2008, doctors told him he may never walk or play the drums the same again. Barker started on his journey to overall wellness, which included daily runs in order to...
July 21, 2025
lululemon returns as presenting sponsor of Boulderthon VIP Experience
BOULDER, Colo. (July 21, 2025) /ENDURANCE SPORTSWIRE/ — Boulderthon has announced the return of lululemon as the presenting sponsor of VIP Experience for its 2025 on Sept. 28. This will be lululemon’s second year partnering with Boulderthon, and will feature new additions to the top-rated experience for Boulderthon’s 300+ VIP...
July 18, 2025
Foil Race Kicks Off First Weekend of 2025 Moloka‘i 2 O‘ahu Paddleboard World Championships
HONOLULU, HI (July 18, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Moloka‘i 2 O‘ahu Paddleboard World Championships (M2O), presented by the United States Coast Guard, launches across two exciting weekends beginning Sunday, July 20 with the highly anticipated SUP and Wing Foil races. The prone and standup paddleboard events will follow...
July 17, 2025
True Story Foods Joins Napa to Sonoma as Official Protein Partner
SONOMA, Calif. – July 17, 2025 /ENDURANCE SPORTSWIRE/ - Motiv Sports, organizers of the Charles M. Schulz Sonoma County Airport Napa to Sonoma Wine Country Half Marathon, are delighted to welcome True Story Foods as a new partner ahead of this weekend’s 21st annual event. One of wine country’s most...
July 16, 2025
FinisherPix Supercharges T100 Triathlon World Tour with Instant Personalized Finish Line Videos
BOULDER, CO. - July 16, 2025 /ENDURANCE SPORTSWIRE/ - FinisherPix, the leading provider of endurance sports photography, has partnered with the Professional Triathletes Organisation (PTO) to deliver advanced live video technology for 100km amateur triathlons at the 2025 T100 Triathlon World Tour. The new integration enhances the race experience for age...
July 16, 2025
Registration for Little Rock Marathon Weekend races now open
LITTLE ROCK, ARK (July 16, 2025) ENDURANCE SPORTSWIRE/ - Registration for Little Rock Marathon Race Weekend races and the 2026 Run Local Race Series is now open at the event’s website, www.littlerockmarathon.com, race officials said Wednesday. The 2026 Little Rock Marathon Race Weekend will be February 27 – March 1,...
Follow us on
