SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 16, 2025
CUBE expands partnership with Continental for 2026 lineup
CUBE has expanded its partnership with Continental to fit its 2026 models with Continental’s premium performance tyres. The collaboration also extends beyond mountain bikes into the gravel segment. CYCLING INDUSTRY NEWS
September 16, 2025
SENA Announced as the Title Sponsor of Gran Fondo National Series
Gettysburg, PA. ( September 16, 2025) /ENDURANCE SPORTSWIRE/ – The Gran Fondo National Series today announced a new Title Sponsorship with SENA, the market leader in Bluetooth networked communications between motorcyclists, cyclists, and outdoor enthusiasts. SENA’s innovative Smart Helmets allow cyclists to communicate with each other, hear turn-by-turn directions, or...
September 16, 2025
Spartan Announces National Partnership With The U.S. Navy
Boston, MA (September 16, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s leading endurance and obstacle course racing brand, today announced a landmark partnership with the United States Navy. The collaboration designates the Navy as the Official Federal Government Services Partner of Spartan Race U.S. and Tough Mudder U.S., bringing the Navy’s...
September 15, 2025
Triathlon Spirit Returns to Malibu as Athletes and Community Shine at This Weekend’s Zuma Beach Triathlon benefiting the Challenged Athletes Foundation and the Boys & Girls Club of Malibu
Malibu, CA (September 15, 2025) /ENDURANCE SPORTSWIRE/ – Against the breathtaking backdrop of the Pacific Ocean, the Zuma Beach Triathlon was held on Sunday, uniting athletes, families, and the community for an unforgettable day of competition and camaraderie. The event raised over $150,000 and brought together thousands of athletes and...
September 15, 2025
Wiley X Supports 2025 Company B Texas Ranger Classic Sporting Clay Tournament
Frisco, TX /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, was proud to serve as a station sponsor and field a four-person team at the 2025 Company B Texas Ranger Classic Sporting Clay Tournament, held September 5 at the Dallas Gun Club in Lewisville, Texas. The annual...
September 13, 2025
Top sponsor could be kept out of LA28
Alibaba's partnership with the International Olympic Committee has once again come into question, this time with the US Select Committee on the Chinese Communist Party, which sent a letter of concern to the nation's Homeland Security Secretary Kristi Noem about the tech giant's role in the Games. ITG
September 12, 2025
Beauty has an Address, Endurance has a Destination: IRONMAN and Experience Oman Announce Landmark Global Partnership, Providing Significant Platform to Highlight Oman as a Major Adventure Destination, and Host of IRONMAN & IRONMAN 70.3 Events
- New partnership brings the 2029 IRONMAN 70.3 World Championship to Muscat, Oman and names Experience Oman Naming partner of the global IRONMAN Pro Series beginning in 2026, as well as Title partner of all IRONMAN and IRONMAN 70.3 races in Oman - Experience Oman becomes the “Official Global Destination”...
September 11, 2025
HonorHealth Announced as Official Health and Wellness Sponsor of Phoenix Marathon and Mesa Marathon
PHOENIX, Ariz. (September 11, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Phoenix Marathon and 2026 Mesa Marathon will be welcoming HonorHealth as the Official Health and Wellness Sponsor. HonorHealth’s collaboration on both local events includes serving as the Presenting Sponsor of the Runner Recovery Zone. With this sponsorship, HonorHealth will provide...
September 11, 2025
How Jenny Fletcher’s Airplane Bike Transit Nightmare was Saved by Bike Insurance
Dallas, Texas – September 11, 2025 /ENDURANCE SPORTSWIRE/ BikeInsure, the Official Bike Insurance of USA Cycling and USA Triathlon, is thrilled to announce that Jenny Fletcher, a former professional triathlete and model now coaching and participating in cycling events as an age-grouper, has joined the company as a brand ambassador....
September 10, 2025
UTMB World Series Announces Strategic Collaboration With Strava, And Releases Joint Data Story On The Evolution of Trail Running
Chamonix Mont-Blanc, France (September 10, 2025) /ENDURANCE SPORTSWIRE/ — UTMB® World Series, the global circuit for trail runners, and Strava, the leading digital platform for active people, have today announced a global collaboration and published a combined data story depicting the evolution of trail running. The initiative comes as both...
