SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 31, 2023
Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner
31st March - London, UK /ENDURANCE SPORTSWIRE/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April -...
March 29, 2023
The IRONMAN Foundation Announces 2023 Ambassador Team and Service Project Schedule
TAMPA, Fla. (March 29, 2023) /ENDURANCE SPORTSWIRE/ – The IRONMAN Foundation, Inc., which aims to create positive, tangible change in race communities through grants and volunteerism efforts, announced today its 2023 IRONMAN Foundation Ambassador Team, along with 18 service project initiatives for the season. Leading the team as The IRONMAN Foundation...
March 28, 2023
VIBRAM and UTMB World Series announce a global partnership
Albizzate (Varese, Italy) / Chamonix (France), March 28th, 2023 /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Vibram SpA, the global leader in the production of high-performance rubber soles, are proud to announce a new global partnership that will extend across all 35 UTMB World Series events including the most iconic trail...
March 28, 2023
Selle Italia and Primal Wear team up to provide leader jerseys for the American Criterium Cup 2023 season.
/ENDURANCE SPORTSWIRE/ - Selle Italia and Primal Wear team up to provide the series leader jerseys for the American Criterium Cup 2023 season. Primal Wear is the Official Jersey Supplier, providing the overall and sprint leader jerseys. Primal helps partners pursue their passion by blending design, craftsmanship, and service to create...
March 27, 2023
Bank of America signs on as new Boston Marathon sponsor
The Boston Marathon has agreed to a 10-year sponsorship deal with Bank of America that organizers hope will allow the world’s oldest and most prestigious annual 26.2-mile road race to grow over the next decade while maintaining its historic character. Financial terms of the deal announced Monday were not disclosed....
March 27, 2023
UTMB® World Series welcomes Näak as Official On Course Sports Nutrition and Sports Hydration Supplier
Chamonix (France) March 2023 /ENDURANCE SPORTSWIRE/ – UTMB ® World Series has partnered with Näak, the performance nutrition and hydration brand made for trail and ultra-runners, to bring sustainable fuel to the global trail running community. As Official On Course Sports Nutrition and Sports Hydration Supplier of the UTMB World Series,...
March 27, 2023
Athletic Brewing Company continues partnership with Canada Running Series, Named Official Non-Alcoholic Beer of 3 Marquee Races
TORONTO, CAN (March 27, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has renewed its partnership with Canada Running Series (CRS), today announcing its return as the official non-alcoholic beer partner of the 2023 TCS Toronto Waterfront Marathon, and the 2023 Vancouver Half Marathon. Additionally,...
March 23, 2023
USA Triathlon Partners With NXT Level Sports and Entertainment, a division of NXT Level Holdings, as Partnerships Consultant and Sales Agency of Record
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon has partnered with NXT Level Sports and Entertainment (NXT Level), a division of NXT Level Holdings as the organization’s exclusive partnership sales agency of record. NXT Level will be tasked to lead USA Triathlon’s partnership strategy and business development efforts for the...
March 23, 2023
ShowcasedPRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.
BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season. “We are excited to name PRIME as our Official Hydration Sports Drink...
March 22, 2023
Personal Record™ Collaboration Brew Returns to Celebrate Athletic Brewing Company’s Partnership with IRONMAN® Global Series
MILFORD, Conn. and SAN DIEGO, Calif. (March 22, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, and the title sponsor of two world-class IRONMAN® 70.3® events, is proud to announce the return of its limited-edition collaboration brew, Personal Record™. First released in August 2022,...