SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

June 1, 2023
Lionel University and Spartan Race Join Forces to Revolutionize Exercise Science Education
[Carpinteria, CA, 6/1/2023] /ENDURANCE SPORTSWIRE/ - Lionel University, a leading fully accredited online university with a concentration in Exercise Science, proudly announces its strategic partnership with Spartan Race, the global leader in obstacle course racing. This collaboration marks a groundbreaking venture in the field of exercise science education, as Lionel...

June 1, 2023
Team AMANI partners with Nix Biosensors to Improve Cycling Training for East African Cyclists
BOSTON, MASS — June 1, 2023 /ENDURANCE SPORTSWIRE/ – Team AMANI, the professional cycling development program in East Africa, has partnered with Nix Biosensors, a cutting-edge health biosensing company, to integrate the Nix Hydration Biosensor into their training regimen. By training with the Nix Hydration Biosensor, team members will create informed and...

May 31, 2023
CARA Announces New Partnership with PUMA
CHICAGO/ENDURANCE SPORTSWIRE/ – Chicago Area Runners Association (“CARA”) is pleased to announce a partnership with the global sports brand, PUMA, as the official shoe and apparel sponsor of the organization. PUMA will become the official racing partner of CARA programming and events such as “PUMA’s Chi-Town Miles” and “PUMA’s Marathon VIP Experience”....

May 31, 2023
Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador
Atlanta – 31 May 2023 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial diversity...

May 31, 2023
BibRave To Launch American Bike Ride Ambassador Program
Honolulu, HI /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is thrilled to announce its partnership with American Bike Ride (ABR) in launching the highly-anticipated Joy Riders Ambassador Program. This program aims to amplify excitement and engagement surrounding the ABR’s flagship events - DC Bike Ride & Philly...

May 30, 2023
Toyota Announced as Title Sponsor of the 2023 Starlight Run in Portland
Portland, Oregon – May 30, 2023 /ENDURANCE SPORTSWIRE/ – It’s Portland’s most fun summer run. The 45th annual Starlight Run today announces Toyota as the title sponsor and official automotive partner for the 2023 event on Saturday, June 3. The Toyota Starlight Run is an annual summer tradition following the CareFirst...

May 30, 2023
COROS named Official Watch Partner of the Valencia Marathons
IRVINE, California / May 30th, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for adventure and pro athletes, has today been announced as the new Official Watch Partner of the Valencia Half Marathon Trinidad Alfonso Zurich, and Valencia Marathon Trinidad Alfonso. As part of the sponsorship,...

May 29, 2023
Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race
ROANOKE, Virginia — May 29, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...

May 26, 2023
17th Denver Colfax Marathon Welcomes Record Number of Runners to the Mile High City
Denver /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon, presented by Cigna, welcomed a record 21,000 runners to its annual spring marathon weekend this year. Denver’s largest running event and only marathon weekend took place May 19-21, 2023. “There was an undeniable energy surrounding each race this year,” said Andrea Dowdy,...

May 25, 2023
Volvo Becomes Title Sponsor of the Santa Monica Classic
LOS ANGELES, CA (May 25, 2023) /ENDURANCE SPORTSWIRE/ - The McCourt Foundation (TMF) today announces that Volvo Car USA has expanded its on-going sponsorship of TMF events by becoming the Title Sponsor of the 2023 Volvo Santa Monica Classic presented by ASICS in September. Through its title sponsorship of the...