SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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January 19, 2023
ShowcasedSalty Sports Society Announces Partnership with Beine Wellness Building
Saint Augustine Beach, Florida /ENDURANCE SPORTSWIRE/ – Today, Salty Sports Society, owner and operator of the Speedo SALT Series and Florida Open Water, announced a partnership with Beine Wellness Building. With this partnership, Beine Wellness Building will become an annual partner of the Speedo SALT Series for all race-cation stops in...
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January 18, 2023
3M Half Marathon Taps EIGHT Beer as Official Beer Sponsor
AUSTIN, Texas, January 17, 2023 /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the 3M Half Marathon. This inaugural agreement means that EIGHT, an Austin-based company, will feature...
January 18, 2023
USA Triathlon Aligns with Nix Biosensors as Official Hydration Sensor Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with Nix Biosensors as the organization’s Official Hydration Sensor Partner through 2024. Nix Biosensors produces a wearable that analyzes an athlete’s sweat and prescribes a personal hydration strategy, delivered to an athlete’s phone, watch or bike computer (coming soon) in...
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January 17, 2023
Frederic Funk and Marten Van Riel join ROUVY as Brand Ambassadors for 2023
Prague, Czech Republic / January 17th, 2023 /ENDURANCE SPORTSWIRE/ – Whether one’s goal is just to stay fit or to make the next race podium, ROUVY’s unique virtual racing platform is there to make the training process fun and engaging. With thousands of popular cycling and tri spots around the world,...
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January 17, 2023
IRC Tire Selected as Official Tire of Unbound Gravel
Davis, CA /ENDURANCE SPORTSWIRE/ – IRC Tire is pleased to announce that they have been chosen as the official tire of Garmin Unbound Gravel presented by Craft, the premier gravel cycling event in the world. Unbound Gravel, known for its challenging terrain, requires tires that can withstand the rigors of off-road...
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January 16, 2023
IRC Expands Partnership with Belgian Waffle Ride
Davis, CA /ENDURANCE SPORTSWIRE/ IRC Tire (Inoue Rubber Company) is pleased to announce an expanded partnership with Monuments of Cycling (MOC)’s iconic Belgian Waffle Ride (BWR). IRC will continue as the Official Tire of the growing series of BWR’s ‘Unroad Races’, which are unique mixed-surface Classics-style events. New for 2023,...
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January 12, 2023
Runners take over Baton Rouge for the running festival with lagniappe
BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - Thousands of runners from over 47 states, Canada, Mexico, and Honduras will celebrate more than a decade’s worth of passion for running and Louisiana culture at this weekend’s Louisiana Marathon. Celebrating its 12th year, the Louisiana Marathon aims to encourage the community to embrace...
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January 12, 2023
Meet the 2023 USA Triathlon Foundation Ambassador Team
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – The 2023 USA Triathlon Foundation Ambassador Team will feature 90 ambassadors, the Foundation announced today, making up a passionate, nationwide community committed to both fundraising and advocacy for the USA Triathlon Foundation, the sport and multisport communities. The ambassadors include some of the top age...
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January 12, 2023
SIS announce partnership with international cyclist Freddy Ovett – supporting his 2023 gravel adventures
12th January - London, UK/ENDURANCE SPORTSWIRE/ – British-born, Australian Freddy Ovett has enjoyed a successful last few seasons as a professional cyclist, most recently riding for UCI Continental team L3GION of Los Angeles; with career highlights including a 2nd place finish in the 2022 Esports World Championships and 9th overall at...
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January 11, 2023
GU Energy Labs announces ultrarunner and Indigenous advocate Callie Vinson as 2023 WSER 100 entry recipient
BERKELEY, Calif. /ENDURANCE SPORTSWIRE/ - GU Energy Labs is excited to announce that ultrarunner Callie Vinson will receive the company’s Western States 100 entry for 2023. Vinson, a member of the Choctaw community of the desert southwest and an advocate for body inclusivity and positivity in running, will be representing...