SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 11, 2025
USA Cycling and Vittoria Tires Extend Partnership Through 2028
USA Cycling is proud to announce the extension of its partnership with Vittoria Tires, which will remain the Official Tire of the USA Cycling National Team through 2028. This continued collaboration supports the team’s pursuit of the podium on the international stage. As one of the world’s premier tire manufacturers,...

August 11, 2025
Zenni Optical Named Official Eyewear Sponsor of Ride Santa Barbara 100
Santa Barbara (August 11, 2025) /ENDURANCE SPORTSWIRE/ – Zenni Optical, the world's leading online eyewear retailer, is proud to announce its sponsorship of Ride Santa Barbara 100, a premier cycling event taking place on October 18, 2025. Known for its scenic coastal routes and dedication to the local community through...

August 11, 2025
Meet Boston Extends Partnership with Boston Triathlon as Host Partner Through 2028
BOSTON, MA (August 11, 2025) /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Boston Triathlon, today announced that Meet Boston, the official destination marketing and sales organization for the Greater Boston area, will continue as a Host Partner of the Boston Triathlon through 2028. This long-term...

August 7, 2025
WTA No. 1 Aryna Sabalenka Taps Electrolit as Official Hydration Partner
Houston, TX (August 7, 2025) /ENDURANCE SPORTSWIRE/ – Today, reigning WTA World No. 1 and three-time Grand Slam champion Aryna Sabalenka announces a new partnership with Electrolit – the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S. The multiyear deal marks a powerful alignment between one of tennis’s...

August 6, 2025
Airport Support Fuels Marathon Weekend in Long Beach
- 2XU Long Beach Marathon and Half Marathon Set to Attract 25,000 Runners - Southern California’s Premier Fall Marathon Returns October 4–5, 2025 LONG BEACH, Calif. - August 6, 2025 - ENDURANCE SPORTSWIRE - If you’re flying in for 26.2 miles of palm trees, ocean views, and sunshine, Long Beach...

August 6, 2025
UBS announced as official partner for Supertri League Jersey
London, UK (August 6, 2025) /ENDURANCE SPORTSWIRE/ — Supertri is proud to announce UBS Global Wealth Management as an official partner for the Supertri League event taking place in Jersey on Sunday 21 September 2025. Built on shared values of innovation and a drive to create a lasting, positive impact...

August 6, 2025
Valley Toyota Dealers Announced as the Presenting Sponsor of the Phoenix Marathon Community Give Back Program
PHOENIX, Ariz. (August 6, 2025) /ENDURANCE SPORTSWIRE/ – The inaugural Phoenix Marathon has announced its new partnership with Valley Toyota Dealers, which will serve as the Presenting Sponsor of the Phoenix Marathon Community Give Back Program. As a part of this sponsorship, Valley Toyota Dealers will donate over $40,000 back...

August 1, 2025
Sutter Health Named Presenting Sponsor of the San Francisco Half Marathon in Multi-Year Agreement
August 1, 2025. Northern California /ENDURANCE SPORTSWIRE/ - Sutter Health, a not-for-profit integrated healthcare system in California, has been named the presenting sponsor and official medical team and health partner of the San Francisco Half Marathon. The multi-year agreement, which begins with the event’s 42nd running on Feb. 1, 2026, reflects...

August 1, 2025
Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships
Edinburgh, UK (August 1, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

August 1, 2025
Hytro Secures Backing From Leading Sports Investment Groups Joined Capital and Skin In The Game
London (August 1, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the UK-based performance brand behind the world’s first wearable Blood Flow Restriction (BFR) product, has announced new backing from leading sports and human performance investors Joyned Capital and Skin In The Game. The investment accelerates Hytro’s expansion plans in elite sport and...