SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

July 30, 2025
Michelob ULTRA and Michelob ULTRA Zero Join the 2025 Boston Triathlon
BOSTON, MA (July 30, 2025) /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization behind the Boston Triathlon, today announced that Michelob ULTRA and ULTRA Zero have been named the Official Beer and Non-Alcohol Beer Sponsor of the 2025 Boston Triathlon. The 17th Annual Boston Triathlon will return to DCR...

July 29, 2025
SCOTT USA Celebrates National Championship Success
Press Release Ogden, Utah - July 29, 2025 / ENDURANCE SPORTSWIRE/ - SCOTT USA proudly celebrates a landmark moment in American cycling, with four athletes—Hannah Otto, Brennan Wertz, Bjorn Riley, and Nico Konecny—each claiming U.S. National Championship titles across multiple disciplines in 2025. Hannah Otto's recent triumph at the Elite...

July 29, 2025
Wiley X Commits to Supporting SEAL Transitions with Eyewear Contribution
Frisco, TX (July 29, 2025) /ENDURANCE SPORTSWIRE/ - Wiley X, a leading provider of premium protective eyewear, is proud to announce the donation of over 140 pairs of eyewear to the SEAL Future Foundation. These donations will support the Foundation’s events throughout the year, reinforcing Wiley X’s enduring commitment to...

July 29, 2025
Meow Wolf Omega Mart Returns as Presenting Sponsor of the Las Vegas Marathon Post-Race Party
LAS VEGAS, Nev. (July 29, 2025) /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, will be hosting its second annual event on Oct. 26, 2025. Meow Wolf Omega Mart will be returning as the Presenting Sponsor of the...

July 29, 2025
Feisty Media launches new women’s sports podcast
July 29, 2025 /ENDURANCE SPORTSWIRE/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...

July 29, 2025
Spartan Race Announces Strategic Partnership with Body Glide as the Official Anti-Chafing Balm of Spartan, Tough Mudder, and DEKA for 2025
Boston, MA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce an exciting new partnership with Body Glide, a market leader in anti-chafing and anti-blister solutions. Effective through the 2025 season, Body Glide will serve as the Official Topical...

July 25, 2025
Altra Named Official Footwear Partner of Diplo’s Run Club
PHILADELPHIA (July 25, 2025) /ENDURANCE SPORTSWIRE/ - Altra, a leader in performance running footwear, has been announced as the official footwear partner of Diplo’s Run Club, a nationwide 5K series combining music, movement, and community. The partnership kicks off this weekend at the tour’s inaugural race in Philadelphia on Saturday,...
July 24, 2025
San Antonio Marathon Announces Official Sponsors, Benefiting Partner and Course Updates
San Antonio, TX (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Organizers of the inaugural San Antonio Marathon announced the first set of sponsors and benefiting partner for the city’s annual marquee running event. Silver Eagle Beverages and Constellation Brands announced Corona Premier as the official beer of the San Antonio Marathon....

July 24, 2025
Chicago Fire FC Names Nix Biosensors a Proud Supplier for Team Hydration Optimization
BOSTON, MASS (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with Chicago Fire FC. As heat-related stress and performance fatigue become growing areas of interest across global soccer, Chicago Fire FC is taking action. The club has named...

July 23, 2025
2XU Named Title Sponsor of 2025 Long Beach Marathon
2XU Named Title Sponsor of 2025 Long Beach Marathon 2XU partnership reflects a shared commitment to performance, innovation and community 23,000 runners expected at the 2XU Long Beach Marathon and Half Marathon on Sunday, Oct. 5 Athletes will benefit from exclusive product, expert support, and 2XU experiences designed to optimize...