SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 7, 2025
End of an Era: Rapha & EF Pro Cycling Call it Quits After Seven Years of Style & Disruption
The most recognizable kit in the peloton is about to ride into the sunset. Rapha and EF Pro Cycling have announced that 2025 will mark the final year of their seven-year partnership, one that didn’t just outfit a team, but reshaped what pro cycling could look like. From the iconic...
October 7, 2025
Fuel Goods Partners with Professional Endurance Athlete Emily Hawgood
Asheville, NA (October 7, 2025) /ENDURANCE SPORTSWIRE/ - FuelGoods.com, the online marketplace that makes fueling easy, today announced a sponsorship agreement with Emily Hawgood, one of the world’s premier endurance athletes. The collaboration underscores Fuel Goods’ mission to bring science-backed, personalized fueling to athletes everywhere, while supporting women who inspire...
October 6, 2025
1000 Mile Ruck Across Texas
Texas /ENDURANCE SPORTSWIRE/ - In a remarkable demonstration of human endurance and spirit, Terrence Ogden, the founder of Official Project Grit, commenced an unprecedented journey: a 1,000-mile solo ruck across the vast landscapes of Texas. Averaging 25 miles a day for 40 consecutive days, Ogden is moving fully self-supported, cowboy camping...
October 6, 2025
Recover Brands to Showcase Sustainable Innovation at the 2026 Running USA Industry Conference in St. Louis
Asheville, NC (Oct. 6, 2025) /ENDURANCE SPORTSWIRE/ - Recover Brands, the pioneering sustainable apparel company, will sponsor the Expo Lounge and participate in the Innovation Showcase at the 2026 Running USA Industry Conference presented by haku, taking place February 1–3 in St. Louis, Missouri. Celebrating 15 years in business in...
October 3, 2025
2XU Long Beach Marathon Returns this weekend with 25,000 Runners
LONG BEACH, CA (October 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a renewed partnership with Cedars-Sinai as an Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, which will welcome a sold-out field of more than 25,000 participants this weekend. The partnership includes branded visibility...
October 2, 2025
Inspiring List of Nominees Revealed For 261 Fearless Inc.’s Inaugural K.V.Switzer Awards
261 Fearless Inc, the global nonprofit running organization which empowers women through running and education programs, announces the nominees in each of three categories for the inaugural K.V Switzer Awards which will be presented November 1, 2025 in New York City. October 2, 2025 /ENDURANCE SPORTSWIRE/ - "The candidates for...
October 2, 2025
Sheffield United FC Partners with Nix Biosensors to Advance Performance Hydration
Sheffield, UK (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Sheffield United Football Club is pleased to announce a new performance partnership with Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology. The Men’s First Team will now utilize Nix Pro (team/group platform) to track sweat loss across players during training and...
October 1, 2025
Motiv Sports and Crystal Geyser® Alpine Spring Water® Announce Multi-Year Partnership
LONG BEACH, CALIF. (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new three-year partnership with Crystal Geyser® Alpine Spring Water®, making the nationally recognized brand the Official Water Partner across the company’s U.S. portfolio of endurance events. “To be aligned with a quality national brand like Crystal...
September 30, 2025
EPIC Event Center Announces Post-Race Concert for 2026 EPIC Marathon & Running Festival
Green Bay, WI. (September 30, 2025) /ENDURANCE SPORTSWIRE/ – After a successful inaugural year in 2025, the EPIC Marathon & Running Festival returns to Green Bay on Sunday, May 17, 2026—and it’s bringing even more excitement to the finish line. EPIC Event Center, in partnership with Race Day Events announces that legendary...
September 28, 2025
3M sleeves come in handy at the 2025 World Mountain and Trail Running Championships
Canfranc, Aragonese Pyrenees – September 28, 2025 /ENDURANCE SPORTSWIRE/ - At this year's World Mountain and Trail Running Championships in the stunning town of Canfranc, the rugged and unpredictable conditions made having the right gear more important than ever. The 3M sleeve, offered to all competitors, which uses innovative fast-dry and...
