SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

May 29, 2024
Long Beach Marathon Celebrates 40 Years of Running Excellence with Airport Partnership
LONG BEACH, CA – May 29, 2024 /ENDURANCE SPORTSWIRE/ – Long Beach Airport (LGB) and the Long Beach Marathon proudly announce the continuation of their longstanding partnership for the upcoming 40th anniversary of Southern California’s most prestigious fall marathon. Scheduled for the weekend of October 4-6, 2024, the milestone edition...

May 28, 2024
4iiii Unveils Athlete and Team Roster for 2024 Racing Season
COCHRANE, ALBERTA, 28 MAY 2024 /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc, a global leader in sports performance technology, continues to strengthen its position in the industry with the successful launch of the 4iiii PRECISION 3+ PRO Powermeter in February. This innovative product, which integrates Apple Find My technology for added...

May 28, 2024
Natural Grocers® Proudly Renews Partnership with UCHealth in its Ready. Set. CO Challenge
LAKEWOOD, Colo., May 28, 2024/ENDURANCE SPORTSWIRE/ – Natural Grocers®, a Colorado-based organic and natural grocery retailer, announces a second-year partnership with UCHealth in its Ready. Set. CO program. This state-wide challenge is aimed at getting Coloradoans back to the summit of good health. THE HISTORY OF READY. SET. CO UCHealth, a...

May 23, 2024
Icy Hot Named the Official Topical Pain Relief Partner of Tough Mudder U.S. & Canada
BOSTON, MASS. (5/21/24) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that Icy Hot will become the Official Topical Pain Relief of Tough Mudder. As an official partner, Icy Hot, part of the Sanofi Consumer Healthcare portfolio, will offer their top-of-the-line portfolio of topical pain relief products...

May 20, 2024
Monari Federzoni Signs On to Sponsor Gran Fondo National Series
(Gettysburg, PA – May, 2024) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that Monari Federzoni has signed on as a Series sponsor for 2024 and 2025. Age group winners at six annual Series-owned events will take home bottles of Monari Federzoni “Passion of Family” high-density Balsamic Vinegar of...

May 20, 2024
CapTex Tri and evamor® Make a Splash with 3rd Year Partnership
Austin, TX May 20, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton CapTex Tri, owned and produced by High Five Events, is excited to welcome back evamor®, the all-natural alkaline artesian water brand, for the third consecutive year as the Official Water sponsor. The company will continue to provide water to...

May 17, 2024
Diplo’s Run Club and San Francisco Giants Host Runner’s Night with Diplo Performing Live During the 7th Inning Stretch on May 17th
/ENDURANCE SPORTSWIRE/ - Diplo’s Run Club and Mascot Sports are thrilled to announce a special Runner’s Night event in collaboration with the San Francisco Giants, Bay to Breakers, and Giant Race on Friday, May 17th, 2024, at Oracle Park. The event will feature an exciting lineup of activities and culminating...

May 16, 2024
Mercury Events Announces 2024 Partnership with Heroic Performance.
LOS ANGELES / ENDURANCE SPORTSWIRE/ - Mercury Events is proud to announce its official partnership with Heroic Performance as the performance sponsor of the Mercury Events Charity Race Series, including three prestigious runs in Los Angeles - Brentwood Run 5/10K, BRA Run, and Drumstick Dash. Heroic Performance, a leader in...

May 14, 2024
La Jolla Half Marathon Partners with HydraPak® and WaterMonster to Go Waste Free, Ditches Disposable Cups
OAKLAND, Calif. (May 14, 2024)/ENDURANCE SPORTSWIRE/ – In partnership with HydraPak®, global leader of high-performance hydration solutions, and water delivery services provider, WaterMonster, the La Jolla Half Marathon and 5K is excited to announce that it will remove disposable cups and transition to HydraPak's reusable SpeedCup at this year's race. The...

May 13, 2024
Stoked Oats sponsors Madeline Wighardt for the 2024 100-Mile Western States Endurance Run
Calgary, Alberta, May 13, 2024 /ENDURANCE SPORTSWIRE/ – Stoked Oats (SO) is back for the third year as the Official Breakfast Sponsor of Western States Endurance Run, June 29-30 in Auburn, CA. Madeline Wighardt, the 22-year-old chemical engineering student who placed third in Leadville Trail 100 last year, will represent...