SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

September 10, 2024
Cedars-Sinai Kerlan-Jobe Institute Renews Partnership with Long Beach Marathon and Half Marathon for 40th Anniversary Event
LONG BEACH – Sept. 10, 2024 /ENDURANCE SPORTSWIRE/ – Cedars-Sinai Kerlan-Jobe Institute, a global leader in sports medicine and orthopedic care, is thrilled to announce a renewed multi-year partnership with the Long Beach Marathon and Half Marathon as the Official Orthopedic & Sports Medicine Partner for the 40th anniversary of...

September 9, 2024
Run Austin® Kickoff Week Brings a Week of Prizes and Running Excitement
Austin, TX - September 9, 2024 /ENDURANCE SPORTSWIRE/ - Run Austin® Kickoff Week is not just about the start of training for the two most exciting running events in Austin - it’s a celebration of the running community’s energy, camaraderie, and the thrill of winning exciting prizes! From September 9th...

September 5, 2024
Electrolit Athlete Viridiana Álvarez Scales North America’s Highest Peak, Eyes Historic 7th Summit
Houston, TX (September 5, 2024) /ENDURANCE SPORTSWIRE/ – Alpinist and Electrolit athlete Viridiana Álvarez has successfully returned from the complex climb of North America’s highest mountain, Denali, in Alaska. Upon her return, the adventurer is in pursuit of a new world-record-breaking final summit at Indonesia’s highest peak this fall as...

September 5, 2024
REIGN Total Body Fuel Partners with TYR Wodapalooza SoCal and Inaugural TYR Cup
Corona, CA /ENDURANCE SPORTSWIRE/ - REIGN Total Body Fuel™, the ultimate performance beverage created by Monster Energy, is proud to announce their partnership with the TYR Wodapalooza SoCal Fitness Festival and the inaugural TYR Cup. This highly anticipated event will take place in Huntington Beach, CA, from September 20th to...

September 5, 2024
HOKA Nights of Thunder XC Fest set to Ignite Cross Country Enthusiasts in Tallahassee
Tallahassee, FL /ENDURANCE SPORTSWIRE/ - Get ready to witness an electrifying spectacle as the HOKA Nights of Thunder XC Fest bursts onto the scene this fall, September 6th and 7th, 2024. Held at the prestigious Apalachee Regional Park in Tallahassee, Florida, this revolutionary event promises to redefine the cross-country experience....

September 5, 2024
Milwaukee Lakefront Marathon Partners with UScellular to Keep Runners Connected
Milwaukee /ENDURANCE SPORTSWIRE/ – The Milwaukee Lakefront Marathon is thrilled to announce its partnership with UScellular™ - a move that underscores the company's commitment to fostering meaningful connections and encouraging a healthier relationship with technology. As the official cellular partner of the marathon, UScellular is proud to support an event that...

September 4, 2024
Golden Gate Half Marathon Partners with Sports Basement to Elevate 2024 Runner Experience
SAN FRANCISCO – September 4, 2024 /ENDURANCE SPORTSWIRE/ – The Golden Gate Half Marathon and the Bay Area’s favorite sports and outdoor store, Sports Basement, re-ignited their relationship for 2024-2025 - and they look forward to hosting thousands of runners from around the world in San Francisco on Sunday, November...

September 4, 2024
Nashville 1/2 Marathon Announces First Horizon Bank as New Presenting Sponsor Ahead of 2024 Event
NASHVILLE, Tenn. /ENDURANCE SPORTSWIRE/ – The Nashville 1/2 Marathon, Marathon & 6.15K, produced by Run Nash, has announced First Horizon Bank as its new presenting sponsor ahead of this year’s event on Oct. 26, expanding their local involvement. First Horizon Bank is also the Official Bank of the Nashville 1/2...

September 4, 2024
NFL Star Brock Purdy Joins Ariat as Brand Ambassador
SAN LEANDRO, Calif. (Sept. 4, 2024) /ENDURANCE SPORTSWIRE/ - Ariat International, the leader in innovative western and work footwear and apparel, announces a multi-year partnership with Brock Purdy, starting quarterback for the National Football League’s San Francisco 49ers. As Ariat’s newest brand ambassador, Purdy will appear in national TV and...

September 3, 2024
Bikmo partners with Destination Sport Experiences to cover unforgettable experiences
/ENDURANCE SPORTSWIRE/ – Bikmo are excited to announce their new partnership with Destination Sport Experiences, parent company to Sportive Breaks and Marathon Tours & Travel. Protecting the world’s riders is just as important away from home, be it tackling one of the Classics or riding the Etape du Tour. With...