SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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June 1, 2021
Champion® and Levi’s® Unveil BMX Freestyle U.S. Olympic Competition Gear
COLORADO SPRINGS, Colo. (June 1, 2021) – BMX Freestyle is making its Olympic Debut in Tokyo this summer, and USA Cycling has tapped Champion® Athleticwear and the Levi’s® Brand to be the official apparel providers for the BMX Freestyle National Team. As these athletes ascend to the highest platform in...
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June 1, 2021
Pic2Go Partners with Tag Timing to power Sponsored Race Photography at 2021 Events
Pic2Go’s race photography platform will be used to automate race photo-tagging, branding and social sharing of the free race day photos by participants - at Tag Timing events in Macedonia during 2021. “Tag Timing was established in 2015, and very fast started to grow with the service that provides timing...
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May 27, 2021
Professional Triathletes Organisation Partners with British Triathlon to Support the Dorney Triathlon on 13th June
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has partnered with British Triathlon, the governing body of the sport in Great Britain, and event organiser Dorney Lake Events to provide a professional prize purse along with media and marketing support for the Dorney Triathlon on 13th June at...
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May 27, 2021
Tyvan Marce scales his own Everest
People say they want to climb Mount Everest “because it’s there.” But what would drive someone to run up and down a mountain to climb the equivalent elevation of 8,848 meters in one go? For sixteen-year-old trail runner and Pho3nix ambassador Tyvan Marce, it was a desire to challenge himself...
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May 27, 2021
Regions Banks Signs on as VIP Partner for Southern Firecracker Triathlon
May 27, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with Regions Bank to provide an unique VIP experience for not only participants but spectators of the Southern Firecracker Triathlon. Regions Financial Corporation is a member of the S&P 500 Index and is one...
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May 27, 2021
Easy Day Sports and Flagship Cruises & Events Announce Coronado Ferry Partnership for 2021 Crown City Classic
CORONADO, Calif. – May 27, 2021 –On Saturday, July 3, Flagship Cruises & Events is offering special early morning service of the Coronado Ferry for all runners participating in the 2021 Crown City Classic. “We couldn’t be more excited to partner with the Crown City Classic and help put on...
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May 25, 2021
The Vice Wine, in Partnership with USA Triathlon Foundation, Reveal “The Tri” 2019, Napa Valley
COLORADO SPRINGS, Colo. — The Vice Wine, in partnership with the USA Triathlon Foundation, today announced the release of their limited-edition triathlon-inspired “The Tri” 2019, with a portion of proceeds being donated to the USA Triathlon Foundation in support of its mission, which is to transform lives through sport by...
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May 25, 2021
LOTTO new title sponsor for CHALLENGE GDANSK, POLAND
On Sunday 20 June, Gdansk - a Polish city that almost breathes triathlon - will be the scene of the inaugural LOTTO CHALLENGEGDANSK. LOTTO has become the brand new Title Partner of CHALLENGEGDANSK. Apart from this new sponsor, it is great news that this first edition of the event will...
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May 24, 2021
Ann Arbor Firecracker 5K Continues Tradition with New Title Sponsor
Ann Arbor, MI – Epic Races is thrilled to announce their partnership with Kapnick Insurance Group for their annual 4th of July event, The Ann Arbor Firecracker 5K . The event will be held July 4, 2021 at 9:00 a.m. In order to promote social distancing, the start line will...
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May 20, 2021
Professional Triathletes Organisation Names Zoot Sports as Official Outfitter of Team USA at the Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Zoot Sports will be the Official Team USA Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European,...
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May 20, 2021
Tiger 10K returns to Death Valley
Baton Rouge, LA (May 20, 2021) – Registration for the Fourth Annual Our Lady of the Lake Tiger 10K opens on Thursday, May 20th. The event, which features a 10K, 5K and a Kids Mile, will take place Sunday, Dec. 5, at the south gates of Tiger Stadium. This year’s...
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May 19, 2021
P3R and Robert Morris University Announce Partnership of the P3R Track & Field Complex
PITTSBURGH, PA (May 19, 2021) – Construction has begun at the future P3R Track & Field located at Robert Morris’ Island Sports Center, starting with resurfacing of the track. Through the partnership, P3R and Robert Morris will work together to ensure athletes have the opportunity to continue improving their performance...
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May 19, 2021
POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps
COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year;...
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May 19, 2021
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...
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May 19, 2021
Wattbike to continue to support Adam Bowden in his ‘Road to Kona’ IRONMAN Challenge
2021 will see long-distance triathlete and ‘Wattbiker’ Adam Bowden taking the next step in his triathlon career by competing in his first IRONMAN triathlon, the North American Championships in Tulsa on Sunday 23rd May. The British 70.3 record holder, a title which was earned at 70.3 Bahrain 2018 when Adam...
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May 19, 2021
Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon
May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...
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May 19, 2021
Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021
NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...
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May 19, 2021
High Five Events Agrees to Multi-Year Partnership with Zone3 USA
AUSTIN, Texas, May 19, 2021 -- High Five Events, one of the largest privately owned event production companies in the United States, announces a two-year agreement with Zone3 USA. The partnership makes Zone3 USA the Official Triathlon and Swim Gear of CapTex Triathlon presented by Life Time and Kerrville Triathlon...
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May 19, 2021
Corrigan Sports Enterprises partners with MarathonFoto to capture athletes’ images at the Corrigan Sports Running Festivals as their official race photography provider.
With the return to live racing, partnering with Corrigan Sports Running Festivals is an exciting opportunity for MarathonFoto. Corrigan will kick off their racing series with the Delaware Running Festival on June 12th & 13th, then the Frederick Running Festival on July 10th and 11th, the Baltimore 10 Miler on June 5th,...
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May 18, 2021
Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
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May 18, 2021
Team Evergreen Announces Yeti Cycles as a Presenting Sponsor of the Session Series, Beti Bike Bash, and The Hundo
EVERGREEN, CO - Team Evergreen proudly welcomes Yeti Cycles as a returning presenting sponsor to the Beti Bike Bash and a new presenting sponsor to the Session Series and The Hundo. Each of these iconic Colorado mountain bike events, promoted by Team Evergreen, incorporate their own unique philanthropic objectives. Yeti...
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May 14, 2021
100% Signs Ken Block as Their Newest Visionary
SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media...
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May 13, 2021
BayPort Foundation joins J&A Racing as the Title Partner and Premier Charity of the Crawlin’ Crab Half Marathon Weekend
May 13, 2021 – J&A Racing announced today its three-year partnership with the BayPort Foundation. Through this exciting collaboration, BayPort Foundation will serve as both the title sponsor and the official charity partner of the Crawlin’ Crab Half Marathon Weekend. “People helping people” is not only the mission of the...
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May 12, 2021
IMT Des Moines Marathon Announces Wolfe Eye Clinic to Provide Athletes with Digital Images
Des Moines, IA (May 12, 2021) – The IMT Des Moines Marathon is pleased to announce free digital images presented by Wolfe Eye Clinic for all athletes participating in the races this year. MarathonFoto, the official event photography provider for the IMT Des Moines Marathon, estimates they will take over...
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May 12, 2021
Runderwear Becomes Official Undergarment of The Road Runners Club Of America
Arlington, VA May 12, 2021 - The Road Runners Club of America (RRCA) is pleased to welcome Runderwear, the original performance underwear, as the Official Undergarment of the RRCA. Runderwear’s whole ethos is about creating chafe-free performance clothing. Runderwear clothing has no side seams and is label-free to prevent irritation and rubbing. Runderwear’s technical fabric...