Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 31, 2019
Race Day Events Signs Multi-Year Deal with Hop Haus Brewing Company as Official Beer Partner
Race Day Events, one of the largest event production companies in the United States, announces Hop Haus Brewing Company as the Official Beer Sponsor for their 2020 and 2021 events. The two Madison-based businesses ink the two-year partnership on the eve of opening their brand-new, neighboring Fitchburg, Wisconsin locations. Distributed...
December 20, 2019
Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020
Durango, CO – December 20, 2019 – Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope to encourage participants to push their limits as part of Ragnar’s active, fun-loving community. Founded in Durango, CO by endurance...
November 13, 2019
UltrAspire Welcomes Sally McRae to the Elite Athlete Team
Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...
November 12, 2019
Up for Air Series Announces Platinum Sponsor
Denver, CO (November 12, 2019) - The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia...
October 31, 2019
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...
October 30, 2019
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...
October 30, 2019
Suunto Now Accepting Applications for 2020 Suunto Multisport Team
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...
October 28, 2019
Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events
BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...
October 17, 2019
rabbit’s Michael McKnight Sweeps Triple Crown with Historic Moab 240 Win
Santa Barbara, California - When Michael McKnight set out to complete the Triple Crown of 200s this year, he simply wanted to complete the Bigfoot 200, Tahoe 200 and Moab 240 in a faster combined time than his record combined time of 205 hours, 4 minutes and 18 seconds from 2017....