SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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June 11, 2021
Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program
(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...
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June 11, 2021
DeSatnick Real Estate to partner with DelMoSports as Title Sponsor of Iconic Escape the Cape Triathlon
Cape May, NJ – DelMoSports is pleased to announce that DeSatnick Real Estate will be the first ever Title Sponsor of the Escape the Cape Triathlon and Open Water Classic (ETC). Scheduled for August 29th this year, and returning to its normal June date in 2022, the ETC has become...
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June 10, 2021
Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund
Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund. The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to...
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June 10, 2021
Velo Launches Ambassador Program
Velo Saddles, the global leader in OEM/ODM saddle manufacturing, is pleased to announce the launch of its 2021 ambassador program, currently open for applications. The goal of the Velo Saddles Ambassador Program is to create a mutually beneficial relationship with enthusiastic riders and adventurers in North America. Founded in 1979,...
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June 9, 2021
Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
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June 8, 2021
CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder
BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...
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June 8, 2021
USA Cycling Announces Skratch Labs as an Official Sponsor
COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...
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June 8, 2021
Jaybird Partners With Five-Time NBA All-Star Jimmy Butler
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...
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June 8, 2021
Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series
LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...
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June 8, 2021
Liv Cycling Welcomes Anita Naidu
NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...
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June 4, 2021
J&A Racing partners with MarathonFoto to capture athletes’ images at the J&A Racing series of races as their official race photography provider.
J&A Racing is welcoming back live events. Runners will be welcomed back to the start line with photos from MarathonFoto. J&A Racing has partnered with MarathonFoto to provide participants images across their entire series of races. The series starts with MSP Big Blue 5K in August, the Bayport Foundation Crawlin Crab...
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June 4, 2021
Team Evergreen Announces Gravity Haus as a Presenting Sponsor of the Triple Bypass
EVERGREEN, CO, June 4, 2021 -- Team Evergreen proudly welcomes Gravity Haus as a new presenting sponsor to the Triple Bypass and a supporting sponsor to Beti Bike Bash, The Hundo, and Mount Evans Hill Climb. Gravity Haus is an inclusive community that enables a modern active lifestyle that seamlessly...
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June 3, 2021
TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale
Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race - Gravel Royale, taking place August 23 -26 in British Columbia. “It's great to be working with...
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June 3, 2021
Rapha signs on as a major sponsor of Colorado’s Gold Rush Gravel bike rally
Boulder, CO. - Rapha, maker of the world’s finest cycling clothing, will be the exclusive cycling apparel partner of the Gold Rush Gravel Bike Rally held September 19th, 2021 in Gold Hill, Colorado. Gravel bike riders will take on this hilly adventure through Boulder County's finest gravel roads, trails, and...
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June 3, 2021
Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC
New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...
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June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...
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June 2, 2021
Salomon Announces Partnership with Rich Roll
OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...
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June 2, 2021
World Triathlon provides $100,000USD in athlete funds to support the road to Tokyo 2020
World Triathlon has approved a support fund of $100,000USD to provide financial assistance to those athletes from National Federations with the greatest needs in order to help them compete at Continental and World level over the Olympic and Paralympic Qualification Period. A total of 23 athletes and para athletes from...
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June 2, 2021
Zone3 Partners with New England Endurance Events
BOSTON - Athletes racing some of the East Coast’s most iconic triathlons will be introduced to the emerging triathlon brand Zone3 during this upcoming season. The British company, which has established a U.S. presence over the past year, will play a key role at events directed by New England Endurance...
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June 1, 2021
Champion® and Levi’s® Unveil BMX Freestyle U.S. Olympic Competition Gear
COLORADO SPRINGS, Colo. (June 1, 2021) – BMX Freestyle is making its Olympic Debut in Tokyo this summer, and USA Cycling has tapped Champion® Athleticwear and the Levi’s® Brand to be the official apparel providers for the BMX Freestyle National Team. As these athletes ascend to the highest platform in...
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June 1, 2021
Pic2Go Partners with Tag Timing to power Sponsored Race Photography at 2021 Events
Pic2Go’s race photography platform will be used to automate race photo-tagging, branding and social sharing of the free race day photos by participants - at Tag Timing events in Macedonia during 2021. “Tag Timing was established in 2015, and very fast started to grow with the service that provides timing...
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May 27, 2021
Professional Triathletes Organisation Partners with British Triathlon to Support the Dorney Triathlon on 13th June
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has partnered with British Triathlon, the governing body of the sport in Great Britain, and event organiser Dorney Lake Events to provide a professional prize purse along with media and marketing support for the Dorney Triathlon on 13th June at...
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May 27, 2021
Tyvan Marce scales his own Everest
People say they want to climb Mount Everest “because it’s there.” But what would drive someone to run up and down a mountain to climb the equivalent elevation of 8,848 meters in one go? For sixteen-year-old trail runner and Pho3nix ambassador Tyvan Marce, it was a desire to challenge himself...
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May 27, 2021
Regions Banks Signs on as VIP Partner for Southern Firecracker Triathlon
May 27, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with Regions Bank to provide an unique VIP experience for not only participants but spectators of the Southern Firecracker Triathlon. Regions Financial Corporation is a member of the S&P 500 Index and is one...
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May 27, 2021
Easy Day Sports and Flagship Cruises & Events Announce Coronado Ferry Partnership for 2021 Crown City Classic
CORONADO, Calif. – May 27, 2021 –On Saturday, July 3, Flagship Cruises & Events is offering special early morning service of the Coronado Ferry for all runners participating in the 2021 Crown City Classic. “We couldn’t be more excited to partner with the Crown City Classic and help put on...