February 26, 2020

Saris Announces Partnership with Top-Ranked eSports Cycling Team Ahead of 2020 World Championships

MADISON, Wis. (Feb. 26, 2020) — Saris announces a long-term strategic alliance with the Indoor Specialist eSports Cycling team, a predominantly US-based, elite-level racing team competing on Zwift. The partnership is anchored by media and activation opportunities designed to reach a global and rapidly growing community of eSports enthusiasts. The program provides...

February 26, 2020

Hartford HealthCare Named Title Sponsor of Annual Mystic Half Marathon and 10K Event

Glastonbury, CT, February 26, 2020 - The Hartford Marathon Foundation (HMF) is proud to announce Hartford HealthCare as the title sponsor of the Hartford HealthCare Mystic Half Marathon & 10K. The early Sunday morning race draws more than 2,000 participants to enjoy the beautiful coastline area of Mystic and Stonington...

February 25, 2020

Britain’s cycling team to lose top sponsor after Tokyo Games

The governing body of British cycling will lose its main sponsor after the Tokyo Olympics, potentially harming the long-term strength of the country’s top-performing sport at recent games. HSBC has decided to exercise a break clause midway through the eight-year partnership. Read more on the Associated Press.

February 25, 2020

CamelBak® Bolsters 2020 Running Team Roster with Three New Additions

PETALUMA, Calif. (Feb. 25, 2020)– CamelBak®,the global leader in award-winning personal hydration products, today announces the expansion of its running team athlete roster for 2020. Focused on road, track and trail running athletes, the strongly positioned team is set to compete in top races domestically and globally including world-class competitions in the...

February 25, 2020

Wattbike announce World Time Trial Champion, Chloé Dygert as ambassador

A world leader in indoor cycling performance, Wattbike is the go-to training tool for serious amateur and elite athletes around the world, offering unrivalled technology and connectivity; combining cutting edge innovations with precise data and analysis. Real Ride Feel technology makes it the closest experience a rider will get to...

February 25, 2020

10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races

Scheduled April 22-26, the Carolina Cup is a five-day paddle festival in Wrightsville Beach, NC WRIGHTSVILLE BEACH, NORTH CAROLINA, USA – The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years...

February 25, 2020

Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record

Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the TransCanadian speed record -with a goal of 67 days in support of the Rare Disease...

February 24, 2020

Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials

STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in Atlanta this Saturday, Feb. 29. Thirteen men and 43 women from the brand’s extensive Hive...

February 24, 2020

Hyland’s to Celebrate Community Builders in 2020 Boston Marathon®

LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on our health, this year Hyland’s, a century-old leader in products to support a healthy, active lifestyle,...

February 21, 2020

Barebells Functional Foods™ Welcomes Bodybuilder Cassandra Martin as Brand Ambassador

LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional Foods™ as Brand Ambassador. Martin is welcomed to promote the brand’s high-in-protein, no added sugar* bars and encourage happy eating and healthy living to all. “When people...

February 21, 2020

GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie

Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a full week of events, “The Birkie” draws an estimated 40,000 skiers and spectators, representing an...

February 21, 2020

Race Across America and Rock N Roll Lubricants Announce 2020 Partnership

Boulder, CO – Race Across America (RAAM) is pleased to announce an extension of their partnership with Rock “N” Roll Lubrication. Both brands are recognized world-wide for their excellence in their respective industries. 2020 marks the 39th year for Race Across America – The World’s Toughest Bicycle Race. Riders come...

February 20, 2020

Zoot Sports welcomes 70.3 Champion Paula Findlay to their roster

Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome world class triathlete Paula Findlay, into its Elite roster of professional triathletes. The multi-year partnership will have Findlay training and racing in Zoot Apparel, Wetsuits and Swimskins. Findlay exploded on the international scene in 2010...

February 20, 2020

Team Hincapie LEOMO powered by BMC Training with TYPE-S Motion Analytics

Boulder, CO (Feb. 20, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with Team Hincapie LEOMO powered by BMC, an emerging UCI Continental cycling team that will compete at key races in Europe, Japan and the U.S. in 2020. The...

February 20, 2020

Tour of the Southern Highlands Welcomes Carriage Kia Back as Exclusive Vehicle Sponsor

Woodstock, Georgia – TOSH 2020 Welcomes Carriage Kia  as Exclusive Vehicle Sponsor for 2nd year Carriage Kia, of Woodstock, GA Returns as Exclusive Vehicle Sponsor for the 2020 edition of the Tour of Southern Highlands. “Carriage Kia of Woodstock is a perfect partner for the Tour of the Southern Highlands,”...

February 19, 2020

iFit Trainer Ashley Paulson Qualifies for the 2020 Olympic Marathon Trials, Bringing Elevated Expertise to iFit Members

(Logan, UT) - February 19, 2020 - iFit Trainer Ashley Paulson will compete in the 2020 Olympic Marathon Trials in Atlanta, Georgia on February 29, 2020. Paulson, an accomplished ultrarunner, triathlete, and marathon runner with a personal best time of 2:36:01, is a favorite among iFit members on both treadmill...

February 19, 2020

Wiley X Named Official Sunglass Provider of FLW

BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses, and optical/protective sports eyewear for youth. “FLW members, anglers and fans are known as being...

February 19, 2020

Cura Resource Group Returns to Joins Forces With Herbalife Nutrition for the Second Annual Herbalife24 Triathlon, 5k and Bike Tour

LOS ANGELES (Feb. 19, 2020) - Herbalife Nutrition, a premiere global nutrition company is pleased to announce that Cura Resource Group (CRG) will again return to manage the fulfillment of more than 3,000 race bags for the 2020 Herbalife24 Triathlon, 5K and newly added Bike Tour in Los Angeles on Sunday,...

February 18, 2020

Hard Rock Hotel & Casino Atlantic City announced as Title Sponsor for Rock ‘N’ Roll Atlantic City Half Marathon

ATLANTIC CITY, N.J. / TAMPA, Fla. (February 18, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, and Hard Rock Hotel & Casino Atlantic City announced a new title partnership for the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll®Atlantic City Half Marathon taking...

February 18, 2020

Myovolt teams up with IRONMAN legend Mike Phillips to power up his recovery

Myovolt, the leading technology provider in wearable recovery has teamed up with Mike Philips, New Zealand based Ironman to support his bid for the world Ironman champs in 2020. Mike Philips, who is coming back from injury which hampered his racing last year, is now hot on the heels of...

February 14, 2020

Incrediwear® Announces Partnership with EF Pro Cycling Team

The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season CHICO, CA (February, 14 2020) - Incrediwear, the world leader in ground-breaking, wearable anti-inflammatory accessories, is thrilled to announce their first partnership with the EF Education First...

February 14, 2020

USA Triathlon and TriBike Transport Deliver Renewed Partnership Through 2022

COLORADO SPRINGS, Colo. — USA Triathlon today announced it has renewed its partnership with TriBike Transport (TBT), a full-service bike transport company based in Asheville, North Carolina, through the 2022 season. USA Triathlon’s Official Bike Transport Provider since 2018, TBT offers a variety of transport services including both Fully Assembled...

February 13, 2020

Race Across America and Vertix Global Announce Multi-Year Partnership Beginning in 2020

Boulder, CO (February 13, 2020) The Race Across America (RAAM), the 3090-mile coast-to-coast ultra-cycling bicycle race held annually since 1982, has entered a multi-year partnership with Vertix Global is a long-established maker of wireless communication systems for sport and industry. Working in conjunction with  6-time RAAM winner Seana Hogan, Vertix...

February 13, 2020

KINeSYS Sunscreen Sponsors Women’s Adventure Film Tour 2020

Launches International Women's Day, Features International Athletes and Adventurers For 25 years, KINeSYS has been supporting and protecting women, no matter how they play. This year, KINeSYS is thrilled to be connecting with even more women who enjoy the outdoors by backing the internationally acclaimed Women’s Adventure Film Tour in...

February 13, 2020

Colavita Named Exclusive Podium Sponsor for 2020 Tour of Southern Highlands

Colavita Signs on as Exclusive Podium Sponsor for the Tour of the Southern Highlands Stage Race for 2nd year Colavita has a long history of supporting cycling from grass roots, all the way to the professional level and continues that tradition, signing on as the Exclusive Podium Sponsor for the...