SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 24, 2026
ASICS Los Angeles Marathon and Postmates Announce “Delivery Runners” at Mile 23
LOS ANGELES, Calif. (February 24, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, is announcing a new partnership with Postmates, naming the platform its Official Food Delivery Service Partner. With the partnership, for the first time ever, Postmates will be delivering to runners on...
February 23, 2026
ASICS Named Official Footwear and Apparel Partner of Harpoon 5-Miler Powered by Needham Bank
BOSTON, MA — February 23, 2026 /ENDURANCE SPORTSWIRE/ - Harpoon Brewery today announced that ASICS has signed on as the Official Footwear and Apparel Partner of the 25th Annual Harpoon 5-Miler powered by Needham Bank, returning on Saturday, May 16. The partnership is deeply rooted in Boston and committed to...
February 23, 2026
Delaware Valley BMW Dealers Return as Official Automotive Partner of the Saucony Love Run Philadelphia
PHILADELPHIA, Pa. /ENDURANCE SPORTSWIRE/ - The countdown to race weekend is officially on. The Saucony Love Run Philadelphia, one of the city’s most anticipated spring running events, will take place Sunday, March 29, 2026, with race weekend festivities kicking off March 27–28 at the Pennsylvania Convention Center. More than 13,000...
February 23, 2026
Brooks Running Signs On As Official Footwear and Apparel Partner of the Phoenix Marathon
PHOENIX, Ariz./ENDURANCE SPORTSWIRE/ - The Phoenix Marathon, which returns Dec. 12, has announced a new partnership with Brooks Running. The market-leading performance running brand has penned a two-year deal with the event, and will be the Official Footwear and Apparel Partner of the Phoenix Marathon. Runners, spectators and locals will...
February 23, 2026
Vekta adopted by multiple WorldTour teams as AI-powered coaching platform gains momentum in pro cycling
Paris, France (February 23, 2026) /ENDURANCE SPORTSWIRE/ – Vekta, the AI-powered training and coaching platform for endurance sport, is accelerating its presence at the highest level of professional cycling, with multiple WorldTour and elite development teams now using the platform as part of their trusted training and performance ecosystem. Newly joining...
February 22, 2026
Pop-Tarts® Named Official Snack of the ASICS Los Angeles Marathon
LOS ANGELES, Calif. (February 22, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, is thrilled to announce that Pop-Tarts® has officially joined the 2026 race season as the Official Snack of the ASICS Los Angeles Marathon. The new partnership has two unique activations that...
February 20, 2026
Eataly Joins ASICS Los Angeles Marathon as Official Sponsor and Finish Line Terrace Host
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation, has announced a partnership with Eataly, the world-renowned Italian marketplace and retail concept, for the 2026 race season. Eataly will serve as the exclusive host of the VIP Finish Line Terrace for the...
February 20, 2026
ASICS Los Angeles Marathon and the Academy of Motion Picture Arts and Sciences Collaborate on Oscars® Red Carpet Experience on March 8
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, partners with the Academy of Motion Picture Arts and Sciences to bring the magic of the Oscars® directly to the course on race day, Sunday, March 8. At Mile 11, on the...
February 20, 2026
Grüns Signs On as Official Daily Nutrition Partner for the Vacation Races Series and Three Key Motiv Sports Events
HUNTINGTON BEACH, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, has announced a new collaboration with Grüns. The brand will serve as the Official Daily Nutrition Partner for all 15 Vacation Races events and three keystone Motiv Sports...
February 19, 2026
Gran Fondo National Series Partners With The White Line
Gettysburg, PA (February 19, 2026) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that The White Line™ will be the organization's Advocacy and Philanthropy Partner for 2026 and beyond. Series participants will have opportunities to donate to The White Line initiatives, and the two organizations intend to work together...
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