SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

June 3, 2025
Spartan Race and Tough Mudder Announce Visionary Partnership with Zenni Optical
Boston, MA /ENDURANCE SPORTSWIRE/ - Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce a dynamic new partnership with Zenni Optical, the pioneering online eyewear retailer. This collaboration establishes Zenni as the Official and Exclusive Eyewear Partner for all Spartan Race and Tough Mudder events...

June 2, 2025
SCOTT’S Cam Jones Wins Unbound 2025
(Emporia, Kansas) /ENDURANCE SPORTSWIRE/ - SCOTT Sports’ athletes delivered a definitive statement at the 2025 UNBOUND Gravel, the world’s premier gravel cycling weekend. Leading the charge through Kansas Flint Hills, New Zealand’s Cameron Jones secured an historic victory in the 200-mile race with a new record for the event’s North Course....

June 2, 2025
Davis Phinney Foundation Named National Charity Partner of Maryland Cycling Classic
BALTIMORE, June 2, 2025 /ENDURANCE SPORTSWIRE/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional cycling road race, announced today that the Davis Phinney Foundation has been named the official national charity of Maryland Cycling Classic. “Davis is widely recognized as one of the most celebrated and decorated professional...

June 2, 2025
Around the Crown 10K, Together with Truist, Announces Multi-Year Partnership with OrthoCarolina
Charlotte, NC (June 2, 2025) /ENDURANCE SPORTSWIRE/ - Around the Crown 10K Together with Truist(ATC10K), Charlotte’s premier 10K road running race and North Carolina’s largest road race, announces its pivotal multi-year partnership with OrthoCarolina, one of the nation’s leading independent academic orthopedics practices serving the Southeast since 1922. OrthoCarolina will...

June 2, 2025
deboer swim Announces Sponsorship of Olympic Gold Medalist Brooks Curry
Indianapolis, Indiana (June 2, 2025) /ENDURANCE SPORTSWIRE/ – deboer swim, a new innovator in high-performance swimwear and accessories, today announced the signing of Olympic gold and silver medalist Brooks Curry to its growing roster of elite athletes. This marks the second major Olympic gold medalist to join the deboer swim...

May 30, 2025
pliability joins forces with HYROX as the first-ever Official Stretching Partner
NEW YORK, USA / LONDON, UK (30th May 2025) /ENDURANCE SPORTSWIRE/ – Today, human movement brand pliability announces its partnership with HYROX, the world's fastest-growing sport. It begins at HYROX NYC this weekend which will see over 13,000 athletes competing, making it the largest HYROX in US history yet. The...

May 29, 2025
H2O Audio Named Official Headphone Sponsor of 2025 Molokaʻi 2 Oʻahu Paddleboard World Championship
SAN DIEGO (May 29, 2025) /ENDURANCE SPORTSWIRE/ - H2O Audio, a leader in high-performance sport, waterproof and bone conduction headphones, has been named the Official Headphone Sponsor of the 2025 Molokaʻi 2 Oʻahu Paddleboard World Championship (M2O). The exclusive sponsorship marks the beginning of a two-year partnership that unites two icons...
May 28, 2025
Why one company went all in on marathons
Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. MARKETING BREW

May 28, 2025
Wiley X Proudly Supports the Redneck Triathlon for the Second Year, Benefitting the Boot Campaign
Frisco, TX. (May 28, 2025) /ENDURANCE SPORTSWIRE/ — Wiley X, a proud supporter of veteran-focused initiatives, is excited to once again take part in the Redneck Triathlon in Aledo, Texas on May 31, 2025, marking its second consecutive year supporting this unique blend of fun and philanthropy. This lively community event...

May 27, 2025
San Diego’s Most Patriotic Race Returns: 52nd Annual Crown City Classic 4th of July Run Supports Patriotism and Youth Athletics
Written by Katie McKechnie May 27, 2025 (CORONADO, Calif.) /ENDURANCE SPORTSWIRE/ - Runners of all ages and abilities are invited to kick off their Fourth of July weekend festivities at the Crown City Classic, San Diego’s most patriotic race! This historic event returns to Coronado Bay on July 4, 2025,...