SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 3, 2025
2XU Long Beach Marathon Returns this weekend with 25,000 Runners
LONG BEACH, CA (October 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a renewed partnership with Cedars-Sinai as an Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, which will welcome a sold-out field of more than 25,000 participants this weekend. The partnership includes branded visibility...
October 2, 2025
Inspiring List of Nominees Revealed For 261 Fearless Inc.’s Inaugural K.V.Switzer Awards
261 Fearless Inc, the global nonprofit running organization which empowers women through running and education programs, announces the nominees in each of three categories for the inaugural K.V Switzer Awards which will be presented November 1, 2025 in New York City. October 2, 2025 /ENDURANCE SPORTSWIRE/ - "The candidates for...
October 2, 2025
Sheffield United FC Partners with Nix Biosensors to Advance Performance Hydration
Sheffield, UK (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Sheffield United Football Club is pleased to announce a new performance partnership with Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology. The Men’s First Team will now utilize Nix Pro (team/group platform) to track sweat loss across players during training and...
October 1, 2025
Motiv Sports and Crystal Geyser® Alpine Spring Water® Announce Multi-Year Partnership
LONG BEACH, CALIF. (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new three-year partnership with Crystal Geyser® Alpine Spring Water®, making the nationally recognized brand the Official Water Partner across the company’s U.S. portfolio of endurance events. “To be aligned with a quality national brand like Crystal...
September 30, 2025
EPIC Event Center Announces Post-Race Concert for 2026 EPIC Marathon & Running Festival
Green Bay, WI. (September 30, 2025) /ENDURANCE SPORTSWIRE/ – After a successful inaugural year in 2025, the EPIC Marathon & Running Festival returns to Green Bay on Sunday, May 17, 2026—and it’s bringing even more excitement to the finish line. EPIC Event Center, in partnership with Race Day Events announces that legendary...
September 28, 2025
3M sleeves come in handy at the 2025 World Mountain and Trail Running Championships
Canfranc, Aragonese Pyrenees – September 28, 2025 /ENDURANCE SPORTSWIRE/ - At this year's World Mountain and Trail Running Championships in the stunning town of Canfranc, the rugged and unpredictable conditions made having the right gear more important than ever. The 3M sleeve, offered to all competitors, which uses innovative fast-dry and...
September 24, 2025
Beyond Monumental partners with NEVERSECOND as the Official Energy Gel Partner of the 2025 CNO Financial Indianapolis Monumental Marathon.
INDIANAPOLIS (September 24, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, is proud to announce NEVERSECOND as the Official Energy Gel Partner of the CNO Financial Indianapolis Monumental Marathon, Half Marathon, & 5K on November 8, 2025. Participants will have access...
September 23, 2025
BaseCamp Endurance Coaching and Lauf Gravel Worlds Partner to Support the Cycling Community
Carlisle, PA. (September 23, 2025) /ENDURANCE SPORTSWIRE/ - BaseCamp Endurance Coaching and Lauf Gravel Worlds are proud to announce a new cooperative partnership built on one simple value: giving back to the cycling community. Both organizations believe that endurance sports are about more than just racing; they are about connection,...
September 23, 2025
Boulderthon Announces Boulder Country Day School as Title Sponsor of Kids Fun Run
BOULDER, Colo. (September 23, 2025) /ENDURANCE SPORTSWIRE/ – Boulderthon, presented by PUMA, has announced its partnership with Boulder Country Day School as the title sponsor of the fourth annual Kids Fun Run, returning on Sept. 28. The multi-year sponsorship will run through the 2027 event, highlighting a shared commitment to...
September 19, 2025
Bikeflights and Pactimo Power the 2025 Trek USCX Series
/ENDURANCE SPORTSWIRE/ - The Trek USCX Series proudly recognizes cornerstone sponsors Bikeflights and Pactimo, whose partnership drives the nation’s premier UCI collection of C1 and C2 cyclocross races. Their combined support fuels athlete development, top-level U.S. racing, and the community-minded culture that defines cyclocross. Launched in 2021, the Trek USCX...
