SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 13, 2025
VEGA Named Official Performance Nutrition Partner of Ragnar
SALT LAKE CITY, Utah. (March 12, 2025) /ENDURANCE SPORTSWIRE/ - Ragnar Relay, the nation’s premier host of team-based relay running events, proudly announces VEGA as its official performance nutrition partner for the 2025 race season. This dynamic collaboration celebrates two brands committed to inspiring achievement, purpose, and athletic performance. As...
March 12, 2025
Anton Krupicka and La Sportiva Announce an Elevated Athlete Partnership
BOULDER, Colo. (Mar. 12, 2025) /ENDURANCE SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced an elevated athlete partnership with Anton Krupicka, a defining figure in the sport of trail running whose approach to movement in the mountains has left an indelible...
March 12, 2025
haku Returns as Presenting Sponsor of Running USA Industry Conference through 2028
(March 12, 2025) /ENDURANCE SPORTSWIRE/ - haku, the industry-leading all-in-one platform for endurance events that goes beyond registrations—connecting every aspect of the business into a single solution—and Running USA, the trade organization for the running industry, today announce the continuation of haku’s sponsorship of Running USA's Industry Conference through 2028....
March 12, 2025
MarathonFoto Extends Partnership with Grandma’s Marathon for Five More Years
March 12, 2025 /ENDURANCE SPORTSWIRE/ - MarathonFoto, the premier provider of professional race photography, is thrilled to announce a five-year extension of its partnership with Grandma's Marathon, one of the most iconic marathons in the United States. This extension builds upon a long-standing relationship between the two organizations, further solidifying...
March 11, 2025
BMW Love Run Philadelphia Half Marathon Draws Near: Test Drive a BMW for Free Race Entry
PHILADELPHIA (March 11, 2025) /ENDURANCE SPORTSWIRE/ – The countdown is on. With less than a month until race day, the 12th annual BMW Love Run Philadelphia Half Marathon, presented by Delaware Valley BMW Dealers, is set to take place on Sunday, March 30, 2025. More than 13,000 runners are expected...
March 10, 2025
Circle K Named Official Convenience Store of the Los Angeles Marathon and Presenting Sponsor of the LA Kids Run
LOS ANGELES (March 10, 2025) /ENDURANCE SPORTSWIRE/ – The Los Angeles Marathon presented by ASICS today announced a new partnership with Circle K, naming one of the world’s most recognized convenience store brands as the Official Convenience Store of the 40th annual event. As part of the partnership, Circle K...
March 10, 2025
Sabrina Stanley Becomes First Pro-Trail Runner to Join OnlyFans Team
Boulder, Colorado /ENDURANCE SPORTSWIRE/ - In an exciting announcement that bridges the worlds of an elite athlete and digital media, professional trail runner Sabrina Stanley reveals her new partnership with OnlyFans—a leading subscription platform revolutionizing the way creators connect with their fans. Sabrina Stanley unveiling her new 2025 OnlyFans branded...
March 10, 2025
Gear Up for Glory: JAKROO & Cycling Canada’s Olympic Dream Team Partnership!
JAKROO Custom Apparel is setting a new pace in the race to the 2028 Olympics with a groundbreaking four-year sponsorship of Cycling Canada, marking a significant leap in athletic performance and innovation. This partnership not only outfits Canada's finest cyclists with the world's fastest performance apparel but also represents a...
March 7, 2025
Los Angeles Marathon Welcomes Hotel Planner as the Official Hotel Booking Platform Partner for the 40th Annual Event
LOS ANGELES, CA (March 7, 2025) /ENDURANCE SPORTSWIRE/ – As the Los Angeles Marathon presented by ASICS marks its 40th anniversary on March 16, 2025, it’s proud to announce a partnership Hotel Planner serving as the Official Hotel Booking Platform Sponsor. More than 25,000 participants will navigate the 26.2-mile Stadium...
March 7, 2025
USA Triathlon Announces Collaboration with Garmin
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon is pleased to announce a collaboration with Garmin, a global leader in GPS technology specializing in products that empower individuals to live healthy, connected, active lives. As a part of the agreement, Garmin will be the Official Cycling Computer, GPS Smartwatch, Heart...
