SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

March 7, 2025
Los Angeles Marathon Welcomes Hotel Planner as the Official Hotel Booking Platform Partner for the 40th Annual Event
LOS ANGELES, CA (March 7, 2025) /ENDURANCE SPORTSWIRE/ – As the Los Angeles Marathon presented by ASICS marks its 40th anniversary on March 16, 2025, it’s proud to announce a partnership Hotel Planner serving as the Official Hotel Booking Platform Sponsor. More than 25,000 participants will navigate the 26.2-mile Stadium...

March 7, 2025
USA Triathlon Announces Collaboration with Garmin
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon is pleased to announce a collaboration with Garmin, a global leader in GPS technology specializing in products that empower individuals to live healthy, connected, active lives. As a part of the agreement, Garmin will be the Official Cycling Computer, GPS Smartwatch, Heart...

March 7, 2025
Less than 30 days to go until the inaugural GranFondo Riviera Nayarit
Riviera Nayarit, Mexico (March 6, 2025) /ENDURANCE SPORTSWIRE/ – Excitement is building as the countdown hits less than 30 days until the inaugural GranFondo Riviera Nayarit kicks off on April 5, 2025, promising a world-class cycling experience set against the stunning backdrop of Mexico’s Riviera Nayarit. Brought to you by...

March 6, 2025
Shamrock Half Marathon Run Fest Returns to Portland with Toyota Tacoma Giveaway
Portland, Ore. (March 6, 2025) /ENDURANCE SPORTSWIRE/ – With St. Patrick’s Day fast approaching, Portland is gearing up for one of the Pacific Northwest’s largest running events, the Shamrock Half Marathon Run Fest presented by Toyota. Set for the weekend of March 14-16, 2025, the race will attract thousands of runners eager...

March 6, 2025
Kia America Returns as Official Automotive Partner of the 2025 Los Angeles Marathon
LOS ANGELES (March 6, 2025) /ENDURANCE SPORTSWIRE/ – The Los Angeles Marathon presented by ASICS announced today that Kia will return as the Official Automotive Partner for the 40th edition of the race on March 16, continuing its support for one of the country’s largest marathons. As the marathon celebrates...
March 6, 2025
Running influencers are promoting Advil, but at what cost?
The popular painkiller Advil has been increasingly targeting the running community, partnering with influencers to promote ibuprofen as a post-workout essential. Running Magazine

March 5, 2025
Electrolit Returns Bigger, Bolder for Third Year as Coachella Valley Music and Arts Festival’s Official Hydration Sponsor
Houston, TX (March 5, 2025) /ENDURANCE SPORTSWIRE/– Electrolit the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S.––is turning up the energy as the official hydration sponsor of the Coachella Valley Music and Arts Festival (Coachella) for an unprecedented third consecutive year. Poised at the intersection of music,...

March 4, 2025
Corrigan Sports Enterprises Announces Partnership with Giant Food as Official Grocery Sponsor of Major Running Events
Elkridge, MD /ENDURANCE SPORTSWIRE/ - Corrigan Sports Enterprises (CSE) is excited to announce a new partnership with Giant Food, naming the grocery retailer as the official grocery store sponsor of CSE’s premier endurance events. This exciting collaboration will enhance the experience for participants at the Annapolis Running Festival, the Frederick...

March 4, 2025
USA Triathlon Foundation Welcomes Triathlon Hall of Fame Member Mark Allen in a Historic Partnership to Elevate the Sport on the Road to LA 2028
Colorado Springs, Colorado (March 4, 2025) /ENDURANCE SPORTSWIRE/ – The USA Triathlon Foundation is proud to announce a historic partnership with Mark Allen, a legendary figure in triathlon, as a Strategic Advisor and Thought Partner. His leadership will play a vital role in strengthening the sport and engaging the community as...

March 3, 2025
ShowcasedJAMBAR Named Official Energy Bar for 129th Running of the Penn Relays Presented by Toyota and New Partner of Penn Athletics
Philadelphia, PA/ENDURANCE SPORTSWIRE/ - JAMBAR, the organic energy bar company, has been named the official energy bar of the Penn Relays for the third consecutive year and a new partner of Penn Athletics. The Penn Relays is one of the most historic and prestigious track & field events in the...