SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 11, 2020
Rock ‘N’ Roll Marathon Series Announces Apple Pay Is Now Available and The Preferred Method of Payment for All U.S. Rock ‘N’ Roll Marathon Series Events
Apple Pay improves the overall Rock ‘n’ Roll Marathon Series event experience providing further convenience for runners, family and friends TAMPA, Fla. (February 11, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, announced today Apple Pay is now available and is the preferred method...
February 11, 2020
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the weekend get-away race event series for women. The SynchroKnit groundbreaking technology results in less bulk,...
February 11, 2020
Sports Business Summit San Diego Selects Events.com as Official Presenting Sponsor and Technology & Ticketing Partner
LA JOLLA, CA (February 11, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Sports Business Summit San Diego, a student organization within the College of Business at San Diego State University, has selected Events.com as its official Presenting Sponsor and technology, registration, & marketing...
February 11, 2020
Silicon Valley Half Welcomes Excite Credit Union as Presenting Sponsor
San Jose, Calif. (February 11, 2020) – Run Local, event organizers of the Silicon Valley Half (SV Half), have welcomed Silicon Valley based Excite Credit Union as presenting sponsor of its 3rd edition on Sunday, April 5. The new partnership invites runners throughout the Bay Area to find running and financial success locally. In...
February 11, 2020
Team Cancer Sucks to Join Forces with the Lazarex Cancer Foundation
Petaluma, CA (February 11, 2020)– Team Cancer Sucks, an organization that raises funds to help cancer patients access needed medical care is becoming a program of the Lazarex Cancer Foundation in 2020. Team Cancer Sucks was created in 2013 with a mission to use the endurance sports platform to help...
February 10, 2020
Why Altra signing two pregnant runners is a big deal
Last week, the shoe company announced that it will sponsor runners Alysia Montaño and Tina Muir. Montaño is a U.S. national champion and an Olympian in the 800 meters, and Muir is a 2:36 British marathoner and host of the podcast Running for Real. While Altra’s move is surprising, it fits into a larger...
February 10, 2020
ATRA announces partnership with UltraSignup
Colorado Springs, CO - The American Trail Running Association (ATRA) has partnered with UltraSignup to be its preferred registration provider and a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012, and now includes vendors and suppliers as partners to further assist trail race directors in meeting...
February 10, 2020
Austin Marathon Prepares for One of the Largest Event Weekends in its 29-Year History
AUSTIN, Texas, February 10, 2020 - The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years. Highlights of this world-class event include four events for participants of all speeds and abilities, two Guinness World Record attempts,...
February 9, 2020
Nuun Launches a Sustainable Event Guide for Endurance Event Organizers
Nuun has partnered with the Council for Responsible Sport on a 10-Point Guide to be released at Running USA Las Vegas, NV February 9, 2020 – Nuun and the Council for Responsible Sport today announced their partnership on A Practical Guide to Hosting Radically Responsible Events, a 10-Point Guide to...
February 6, 2020
Challenge Family welcomes OTSO as official merchandise partner
"We are so proud to be part of CHALLENGEFAMILY. We will do our best to satisfy this huge triathlon community worldwide and we are confident this is just the beginning of a beautiful partnership", says OTSO owner Jordi Solé. OTSO will be the official merchandise partner of CHALLENGEFAMILY, creating unique...