SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 29, 2025
Arlington Sports announces expanded partnership with Amazon for the Armed Forces Cycling Classic
ARLINGTON, VA, January 29, 2025 /ENDURANCE SPORTSWIRE/ — Arlington Sports is thrilled to announce that Amazon has secured the naming rights to one of the nation’s premier cycling events. The Amazon Armed Forces Cycling Classic is set to take place on May 31-June 1, 2025. This esteemed and long-standing cycling...
January 29, 2025
Perceev Announces 2025 GTM Advisory Board
January 29, 2025 /ENDURANCE SPORTSWIRE/ - Perceev, a leading platform for race day engagement and marketing in the endurance sports industry, is pleased to announce impactful new additions to its 2025 Go To Market Advisory Board. The board comprises seasoned experts in event management, athlete and fan experience, brand activations,...
January 28, 2025
Velocio and htSQD Partner for the 2025 Season and Beyond
Chicago, IL (January 28, 2025) /ENDURANCE SPORTSWIRE/ — Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel team, composed of four riders with four distinct styles, represents the fastest off-road talent in...
January 28, 2025
Verge Renews Sponsorship of Team California U23 Squad To Support Youth Cycling
NEW YORK, January 28, 2025 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is excited to announce the renewal of its partnership with Team California as they enter their second year of collaboration. Team California, an elite under-23 cycling team, represents the future of competitive cycling, and...
January 24, 2025
7 Summits Snacks Becomes Title Sponsor of Food Fight Friday on the Everyday Athlete Podcast Network
LOS ANGELES. Jan 24, 2025 /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that 7 Summits Snacks, a trailblazer in the sports nutrition industry, has officially become the title sponsor of Food Fight Friday and Food Fight Friday at the Aid Station, part of the Everyday Athlete Podcast...
January 24, 2025
Oatly Named Official Partner (As Well As The Extremely Official Oatmilk) of the 2025 NYCRUNS Brooklyn Experience Half Marathon on April 27
Brooklyn, New York (January 24, 2025) /ENDURANCE SPORTSWIRE/ – Oatly, the world’s original and largest oatmilk company, has been named an Official Partner of the NYCRUNS Brooklyn Experience Half Marathon, it was announced today by NYCRUNS and Oatly. “We’re excited to welcome Oatly to the NYCRUNS Brooklyn Experience Half Marathon family,”...
January 23, 2025
MarathonFoto to Offer Professional Headshots at 2025 Running USA Industry Conference
(January 23, 2025) /ENDURANCE SPORTSWIRE/ - MarathonFoto, the leading provider of event photography services for the running industry, is excited to announce its return to the Running USA Industry Conference in 2025 as a sponsor and exhibitor. Conference attendees once again can receive complimentary professional headshots at MarathonFoto’s Booth No....
January 23, 2025
ROKA Welcomes Four New Athletes and Adventurers, Amplifying Its Commitment to Gravel Racing and Adventure Cycling
Austin, TX - January 23, 2025 /ENDURANCE SPORTSWIRE/ - ROKA, the leader in performance eyewear for active people, proudly announces its strategic partnership with a group of elite athletes at the forefront of professional gravel racing and adventure cycling. ROKA welcomes Keegan Swenson, Lael Wilcox, Matt Beers and Sofía Gomez...
January 22, 2025
Altra Expands Athlete Roster with Trail Runner Hans Troyer
DENVER, CO (January 22, 2025) /ENDURANCE SPORTSWIRE/ – Altra, a leader in performance running footwear, is proud to announce the signing of trail running standout Hans Troyer to its roster of athletes. Known for his passion for pushing boundaries and his recent rise in the trail running community, Troyer embodies...
January 22, 2025
KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025
UK (January 22, 2025) /ENDURANCE SPORTSWIRE/ - Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull - BORA - hansgrohe. KOO Eyewear and Red Bull - BORA - hansgrohe kick started their 2025 race calendar with the...
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