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June 26, 2025

GU Energy Extends Western States Sponsorship to 2029

BERKELEY, CA (June 26, 2025) /ENDURANCE SPORTSWIRE/ — GU Energy Labs, a leader in performance sports nutrition, is proud to announce the extension of its sponsorship of the Western States 100-Mile Endurance Run (WSER) through 2029. This renewed commitment deepens GU’s longstanding partnership with the world’s oldest 100-mile trail race...

Events

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Running

Sponsorship

June 26, 2025

Essentia Organic Mattress Joins Forces with Spartan to Elevate Elite Athlete Performance Through Superior Recovery

Boston, MA (June 26, 2025) /ENDURANCE SPORTSWIRE/ – Essentia Organic Mattress, the industry leader in high-performance, organic sleep solutions, today announced an exciting strategic partnership with Spartan, the world's leading endurance sports and extreme wellness brand. This groundbreaking collaboration names Essentia as the Official and Exclusive Mattress of Spartan Races and...

Press Releases

Products

Sponsorship

June 26, 2025

Wahoo Rides On with SBT GRVL® as Presenting Sponsor Through 2028

Steamboat Springs, Colo., (June 26, 2025) /OUTDOOR SPORTSWIRE/— SBT GRVL® and Wahoo Fitness today announced a renewed three-year agreement that solidifies Wahoo as the presenting sponsor of North America’s premier gravel cycling event through 2028. The continued partnership reflects both brands’ shared commitment to innovation, inclusivity, performance, and growing the...

Events

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June 25, 2025

BibBoards Launches National Race Sponsorship Giveaway to Support Event Organizers and Enhance Runner Experience

San Ramon, CA (June 24, 2025) /ENDURANCE SPORTSWIRE/ -  BibBoards, the leading innovator in pinless race bib fasteners, has announced the launch of a nationwide race sponsorship campaign designed to help event organizers deliver a better experience for participants while eliminating the costs typically associated with high-quality race gear. This...

Cycling

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June 24, 2025

Wiley X Supports the Ward Burton Wildlife Foundation’s Annual American Hero Event for the Second Year in a Row

Frisco, TX (June 24, 2025) /ENDURANCE SPORTSWIRE/ - Wiley X, a leading provider of protective eyewear, once again proudly supported The Ward Burton Wildlife Foundation’s Annual American Hero Event. As a Silver Level sponsor, Wiley X donated 100 pairs of premium eyewear to help honor and empower veterans through the...

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June 19, 2025

Fitness Meets Happy Hour: ADP Corporate 5K Turns Hampton Roads Workforces into Run Crews

JUNE 19, 2025 – NORFOLK, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing’s annual ADP Corporate 5K presented by Bon Secours returned with an electrifying atmosphere, solidifying its reputation as Hampton Roads’ largest office happy hour. 2,327 participants from local businesses and organizations gathered for an evening of fitness, camaraderie, and celebration under the downtown...

Events

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Running

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