SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 7, 2025
Ascension Seton Austin Marathon Continues HotelPlanner Partnership for 2026
Austin, TX – July 7, 2025 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon, & 5K is excited to announce the continuation of its partnership with HotelPlanner, a leading travel technology company specializing in customized hotel booking solutions. As the Official Hotel Provider for the 2026 event, HotelPlanner...
July 6, 2025
Sumarpo Powers IRONMAN 70.3 Muskoka 2025 as Official Wetsuit Sponsor
HUNTSVILLE, ON (July 6, 2025) /ENDURANCE SPORTSWIRE/ — On July 6, 2025, the IRONMAN 70.3 Muskoka returns to test the world’s toughest triathletes. Nestled in Ontario’s wilderness, this iconic race—now backed by high-performance wetsuit innovator Sumarpo as official sponsor—demands more than physical prowess; it requires strategic mastery, resilience, and gear...
July 5, 2025
Sumarpo Powers Challenge Vieux Boucau 2025 as Official Partner
VIEUX-BOUCAU-LES-BAINS, FRANCE (July 5, 2025) /ENDURANCE SPORTSWIRE/ — High-performance wetsuit innovator Sumarpo partners with Challenge Vieux Boucau (October 11, 2025), France’s strategic late-season triathlon. This event, offering €25,000 in prize money and critical PTO ranking points, anchors itself as a late-season crucible for elite triathletes refining Kona preparations or closing...
July 3, 2025
Zenni Named Official Eyewear Sponsor of El Tour de Tucson 2025
TUCSON, AZ (July 3, 2025) /ENDURANCE SPORTSWIRE/ — Zenni Optical, the online eyewear brand known for its stylish and affordable prescription and sport performance eyewear, is proud to announce its role as the Official Eyewear Sponsor of the 2025 El Tour de Tucson, one of the premier cycling events in...
July 3, 2025
Flair Airlines Joins the 2025 TCS Toronto Waterfront Marathon
July 3, 2025 /ENDURANCE SPORTSWIRE/ - Canada Running Series is thrilled to announce that Flair Airlines will be joining the 2025 TCS Toronto Waterfront Marathon as their official airline partner. Flair, Canada's most reliable airline with a strong focus on affordability, sustainability, and service excellence, makes them an ideal partner...
July 3, 2025
Georgia Taylor-Brown Returns to Triathlon as Crown Racing Name All-Star Squad for Supertri League 2025
LONDON, UK (July 3, 2025) /ENDURANCE SPORTSWIRE/ – Defending Supertri League champions Crown Racing have named a powerhouse squad of athletes for 2025, including a return to triathlon for three-time Supertri champion Georgia Taylor-Brown. The British star, the most successful athlete in Supertri history, has not competed in a triathlon...
July 2, 2025
Running Warehouse Named Official Online Retailer of the 2025 Charles M. Schulz–Sonoma County Airport Napa to Sonoma Wine Country Half Marathon
SONOMA, Calif. – July 2, 2025 /ENDURANCE SPORTSWIRE/ - Motiv Sports, organizers of the Charles M. Schulz–Sonoma County Airport Napa to Sonoma Wine Country Half Marathon & Rosé 5K (#STSN2S), today announced Running Warehouse as the Official Online Retailer of the 2025 event. A top destination for performance footwear, apparel,...
July 1, 2025
FRESHJUNKIE Racing and Run Nash Announce Dynamic Partnership for Nashville Half Marathon, Unveiling Bold New Look
NASHVILLE, TN (July 1, 2025) /ENDURANCE SPORTSIRE/– Get ready, Nashville! FRESHJUNKIE Racing and Run Nash are thrilled to announce an exciting new collaboration that will elevate the Nashville Half Marathon experience to unprecedented heights. This strategic partnership combines FRESHJUNKIE Racing's renowned event production expertise with Run Nash's deep roots and...
July 1, 2025
New Downtown Orlando16.2 Challenge Debuts At OUC Orlando Half Marathon Weekend With Orangetheory Fitness As Presenting Sponsor
Orlando, FL (June 27) /ENDURANCE SPORTSWIRE/ – Track Shack Events is excited to welcome Orangetheory Fitness as the presenting sponsor of the Downtown Orlando (DTO) 16.2 Challenge—the combination of the 49th Annual OUC Orlando Half Marathon (13.1-mile) and the Track Shack Lake Eola 5K (3.1-mile) events. Beginning in 2025, this...
July 1, 2025
Army Veteran Transforms Bike Theft Heartbreak into USA Olympic Dreams
Dallas, Texas – July 1, 2025 /ENDURANCE SPORTSWIRE/ – BikeInsure, the Official Bike Insurance of USA Cycling and USA Triathlon, is thrilled to announce that Mike Smith, a military veteran who is the first loss-of-limb service member to re-enlist in the US Army, recently won the 2025 USA Cycling Para-cycling...
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