SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 24, 2021
Super League Triathlon Partners With Sport1 For 2021 Championship Series Coverage In Germany
Super League Triathlon (SLT) and Sport1 have agreed a major broadcaster partnership to bring the sport’s most exciting racing to fans in Germany. The Super League Triathlon 2021 Championship Series will see best triathletes in the world do battle over back-to-back weekends in London, Munich, Jersey and Malibu in short,...
August 23, 2021
Zoot Sports Named the Official Outfitter of Team USA at the Inaugural Collins Cup
Zoot Sports, The Original Triathlon Brand founded in 1983, is proud to be the official outfitter to Team US for the Professional Triathletes Organisation’s inaugural flagship event - The Collins Cup. The event will see athletes from Team US competing against Team Europe and Team Internationals to decide who rules triathlon....
August 23, 2021
World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER
BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...
August 19, 2021
BibBoards Sponsors Tomorrows Champions
BibBoards, the company that has reinvented the efficiency and convenience of athletes` presentation through their innovative bibSNAPS, has announced another step towards making sports events more available, safe, and comfortable for athletes and their supporters. BibBoards will act as one of the 40th Annual Woodbridge Cross Country Classics sponsors scheduled...
August 19, 2021
P3R Renews Partnership with Fifth Season as the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (August 19, 2021) – P3R has renewed its partnership with Fifth Season, the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon. Following a positive response from Pittsburgh Marathon runners in 2021, the two organizations look forward to expanding the partnership as the Marathon Weekend of Events...
August 18, 2021
Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....
August 18, 2021
Professional Triathletes Organisation Partners with Story10 to Provide Global Video Distribution for The Inaugural Collins Cup
18 August 2021. The Professional Triathletes Organisation (PTO) and Story10, the audience engagement network powered by SNTV, have agreed a partnership that will see Story10 distribute highlights, pre-and post-race reaction and venue profiling for The Collins Cup. The Collins Cup, the PTO’s inaugural flagship event taking place on 28 August in...
August 17, 2021
Heineken USA Teams Up with Rock ‘n’ Roll Running Series to Become Official Beer Partner
TAMPA, Fla. (August 17, 2020) – The Rock ‘n’ Roll® Running Series is excited to announce a new partnership with HEINEKEN USA as the Official Non-Alcoholic Beer Partner for the Rock ‘n’ Roll Running Series. The new partnership will feature the Heineken® 0.0 Beer Garden at the Finish Line Festival...
August 17, 2021
beIN SPORTS Partners with Professional Triathletes Organisation for Live Collins Cup Coverage Across Mena, USA and Canada
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) and beIN SPORTS have agreed a partnership that will see The Collins Cup screened live and on demand in the USA, Canada, and 24 countries across the Middle East and North Africa on beIN SPORTS. The Collins Cup is the PTO’s inaugural flagship...
August 12, 2021
Challenge Almere-Amsterdam announces Wahoo as new Presenting Partner:
Video link available here "It's all about time. It's time to race. It's time for the World Championships Long Distance Triathlon in Almere. It's time to announce our new Presenting Sponsor. It's time for Wahoo." With these words, the new Presenting Sponsor of CHALLENGEALMERE-AMSTERDAM was just presented with a video...
