SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 14, 2021
Perspective Fitwear Becomes Official Training Apparel of USA Triathlon Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced that San Diego-based Perspective Fitwear has been named the organization’s Official Training Apparel through 2023. The company, owned by Founder & CEO Stephanie Perez and U.S. Naval Officer LCDR Kory Perez, was launched in 2017 as a women’s performance apparel brand and...
July 14, 2021
Aquasphere Partners with Escape from Alcatraz Triathlon™
SAN FRANCISCO (July 14, 2021) – IMG, a global leader in sports, events, media and fashion, has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place August 14-15, in San Francisco. Aquasphere, the premier swimming and triathlon equipment...
July 13, 2021
Marathons Are Back: Why Races Are Key for Brands Looking to Extend the COVID-19 Running Boom
With COVID-19 forcing people to find ways outside of the gym to stay fit, leading running brands have forged bonds with new runners and strengthened relationships with the experienced. As the world opens back up, the key to securing them all for the long haul might be in races. Footwear...
July 13, 2021
EF Education – NIPPO Pro Cycling Chooses Neversecond™ For Tour De France Fueling
(July 13, 2021; NEW YORK, NY) EF Education - NIPPO Pro Cycling announced that they have chosen upstart nutrition brand Neversecond™ to provide sport science coaching and science-based nutritional products to their eight-rider team tackling the three-week Tour de France. Beginning in late 2020, EF Education - NIPPO riders worked with...
July 13, 2021
Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes
SANTA MONICA, Calif., July 13, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s...
July 12, 2021
Pho3nix Athlete Program sends 25 Athletes to Tokyo
The Pho3nix Foundation is proud to announce 25 athletes from the Pho3nix Athlete Program have qualified for the Summer Olympic and Paralympic Games in Tokyo, out of a total intake of 39 athletes from 18 countries across six continents competing in 20 disciplines. The Pho3nix Athlete Program aims to give...
July 9, 2021
Life Time and Trail Sisters Announce Partnership to Empower Women Through Trail Running
LEADVILLE, Colo., July 9 –Life Time, owner and producer of more than 30 premier athletic events across the U.S., is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration,...
July 9, 2021
Stages Cycling Athletes to Compete in Tokyo Olympics
(Boulder, CO – 9 July, 2021) StagesⓇ Cycling will support athletes competing in triathlon, paratriathlon and cross country mountain biking in the Olympic games in Tokyo this month. Erin Huck, Maximilian Brandl, Mathias Flückiger, and Martín Vidaurre Kossmann will compete in cross country mountain biking. Grace Norman will compete in paratriathlon...
July 9, 2021
Newton Running announced as new running shoe partner of DATEV Challenge Roth
ROTH. Newton Running, the American running shoe company that has made a name for itself with its innovative running shoe technologies promoting a natural, healthier running form, is the new running shoe partner of DATEV Challenge Roth powered by hep. This partnership further reinforces TEAM CHALLENGE’s focus on sustainability, as...
July 8, 2021
TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale
Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...
