SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 9, 2020
USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28
COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...
June 9, 2020
ASSOS USA and The Pikes Peak APEX Invite You to The Hunt
ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...
June 8, 2020
Reebok ends partnership with CrossFit after CEO’s comment on George Floyd
In addition to Reebok ending its partnership, other CrossFit affiliates such as CrossFit Magnus, Petworth Fitness, Rogue and NoBull announced that they would also be ending their affiliations with the company. Read more on CBS Sports.
June 8, 2020
Toyota U.S. Paratriathlon Resident Team to Ride Across Colorado to Benefit COVID-19 Relief, Care and Share Food Bank
COLORADO SPRINGS, Colo. — Nine U.S. elite triathletes training for the postponed Tokyo Paralympic and Olympic Games, along with USA Triathlon CEO Rocky Harris, will cycle a combined 483 miles across the state of Colorado starting Friday, June 19, in a 24-hour relay challenge dubbed “Operation CO>COVID.” The ride, which...
June 8, 2020
KINeSYS Sunscreen Sponsors The Physical Performance Show
8th June 2020 - North America’s leader in active sun care, KINeSYS Performance Sunscreen, have sponsored The Physical Performance Show, an Australian produced podcast with listenership across Australia, USA, Canada and Europe. Over the course of the last few months, with the Covid-19 pandemic, podcasts have seen a spike in listeners and...
June 2, 2020
Co2uT Announces Salsa Cycles as Title Sponsor
FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across the Colorado-Utah borderlands and is officially open to all for registration. “Our event aligns perfectly...
May 28, 2020
Stampone O’Brien Dilsheimer Law Announced As Title Sponsor Of Tri The Wildwoods Triathlon
North Wildwood, NJ – DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to Title Sponsor the historic Tri the Wildwoods Triathlon, 5K and Kids Race Weekend for the next 3 years. Scheduled for August 22, 2020 in North Wildwood, NJ, the Stampone Law Tri the Wildwoods...
May 28, 2020
U.S.’s Top One-Day Race Maryland Cycling Classic Postponed to 2021
BALTIMORE, Maryland – Today race organizers of the newly-created Maryland Cycling Classic along with State, City and Baltimore County partners announced the event’s postponement until 2021 due to COVID-19 related health and safety concerns. Organizers also announced UnitedHealthcare (UHC) has signed on as the presenting sponsor of America’s top one-day...
May 27, 2020
INFINIT Nutrition Extends Team Membership into 2021
Cincinnati, OH May 27, 2020 — INFINIT Nutrition, the original custom nutrition company, is excited to announce a year long membership extension for Team INFINIT Performance. The nationwide endurance team was formed by athletes with a passion for competition, and a desire to be fueled by clean, simple nutrition. Due...
May 26, 2020
BibRave Brings the Party for Knockaround and Allstate Hot Chocolate Virtual Race Series
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently created, managed, and executed a virtual pulse moment for Knockaround around their sponsorship of the Allstate Hot Chocolate 15K/5K. With virtual racing soaring in popularity, Knockaround leaned on BibRave for their digital expertise and creativity to differentiate...