SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 15, 2021
Tissot and USA Cycling Announce Partnership
Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...
June 15, 2021
2021 Little Rockers Kids Marathon Registration Opens June 28
LITTLE ROCK, Ark. – Little Rock Marathon race officials announced today that registration for the Little Rockers Kids Marathon, presented by the Hatcher Agency, will open on June 28. The Little Rockers Kids Marathon is a family-friendly event to be held Saturday, Nov. 20, 2021 at 11:00 a.m. The Little...
June 11, 2021
Supernus Partners with Davis Phinney Foundation Virtual Event to Support Parkinson’s Wellness and Education
Boulder, CO— As an organization dedicated to wellness and education to help people and families affected by Parkinson’s, the Davis Phinney Foundation is excited to announce a partnership with Supernus Pharmaceuticals, as a new sponsor for the Every Victory Counts Challenge–a virtual event full of activity and fun for all...
June 11, 2021
Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program
(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...
June 11, 2021
DeSatnick Real Estate to partner with DelMoSports as Title Sponsor of Iconic Escape the Cape Triathlon
Cape May, NJ – DelMoSports is pleased to announce that DeSatnick Real Estate will be the first ever Title Sponsor of the Escape the Cape Triathlon and Open Water Classic (ETC). Scheduled for August 29th this year, and returning to its normal June date in 2022, the ETC has become...
June 10, 2021
Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund
Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund. The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to...
June 10, 2021
Velo Launches Ambassador Program
Velo Saddles, the global leader in OEM/ODM saddle manufacturing, is pleased to announce the launch of its 2021 ambassador program, currently open for applications. The goal of the Velo Saddles Ambassador Program is to create a mutually beneficial relationship with enthusiastic riders and adventurers in North America. Founded in 1979,...
June 9, 2021
Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
June 8, 2021
CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder
BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...
June 8, 2021
USA Cycling Announces Skratch Labs as an Official Sponsor
COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...