SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 2, 2021
USA Cycling Partners with Zespri™ SunGold™ Kiwifruit to Help Fuel Your Rides
Colorado Springs, CO (July 2, 2021) - USA Cycling is proud to announce Zespri™ SunGold™ Kiwifruit as an official sponsor for the summer cycling season. With a combination of more than 20 vitamins and minerals1 and three times the vitamin C in a medium orange2,* per serving (2 kiwifruit), Zespri SunGold Kiwis are the perfect pre and...
July 1, 2021
Decathlon Sends First American Athlete Ambassadors to 2021 Tokyo Olympics
SAN FRANCISCO (July 1st, 2021)— Decathlon, the world’s largest sporting goods retailer, is proud to announce that two sponsored athletes, paralympic swimmer, Jamal Hill, and racewalker Robyn Stevens, have qualified for the Tokyo Summer Olympics and will be the first Team USA athletes to represent the French brand at the...
July 1, 2021
Hyland’s Announces Official Team for San Diego Belgian Waffle Ride
LOS ANGELES – July 1, 2021 –Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the first Belgian Waffle Ride of 2021, known as the Canyon BWR or the “Hell of the West.” Led by coach and elite cyclist Paul Thomas,...
July 1, 2021
2004 U.S. Olympic Triathlete and IRONMAN Champion Andy Potts Named Ambassador for USA Triathlon Foundation
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation today announced that 2004 U.S. Olympian and decorated long course triathlete Andy Potts will serve as a Professional Athlete Ambassador to the Foundation for the 2021 season and beyond. In his role as an Ambassador, Potts will focus on raising awareness for...
July 1, 2021
rabbit Launches PRO Trail Collection – Inspired by Amanda Basham, Eric Senseman & Hayden Hawks
July 1st, 2021. Santa Barbara, California — rabbit launches the PRO Trail Collection, inspired by three professional trail athletes that run on the rabbitPRO team: Amanda Basham, Eric Senseman and Hayden Hawks. The PRO Trail Collection is comprised of three individual capsules, one for each athlete, consisting of particular pieces to...
July 1, 2021
Zoot Sports Adds Rising Triathlon Star Sophie Watts to their Ohana
July 1st, 2016; Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete Sophie Watts, into its Elite roster of professional Triathletes. The multi-year partnership will have Watts training and racing in Zoot Apparel, Wetsuits and Swimskins. Representing the U.S.A, 27-year old Sophie Watts exploded...
June 28, 2021
Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family
LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...
June 26, 2021
EventHub Continues as Expo Management Partner for 2022 Running USA Industry Conference
Running USA announced today that EventHub, the leading Endurance Sponsorship and Expo Platform, will continue in the role of Expo Management Partner for the 18th Running USA Industry Conference to be held at Disney’s Coronado Springs resort from Feb. 20-22, 2022. Registration is now open. Running USA has previously used...
June 25, 2021
Liv Expands Support for Liv Racing WorldTeam with Additional 3-Year Title Partnership
OOSTERHOUT (the Netherlands) - June 26, 2021 - Liv, the company dedicated to getting more women on bikes, demonstrated its commitment to supporting women’s professional road racing at the highest level today by announcing the extension of their title sponsorship of the Liv Racing WorldTeam for at least three more...
June 25, 2021
361° Sponsored Vicky Hogg Runs Over 900 Miles In 30 Days For Dementia UK
On Wednesday 23rd June 2021, Vicky Hogg, a council worker from Doncaster, completed her mammoth challenge of running from John O’Groats in Scotland to Lands End, Cornwall in just 30 days. During this event, Vicky ran over 30 miles every day and endured the hottest days of the year, knee...
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