Black Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
January 19, 2022
Spartan Racers Get Ready to Wake Up and Race by Leveling Up with Black Rifle Coffee at US Events
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ – Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended throughout the Spartan community. The explosive roast profiles fit for Spartan athletes begin with coffee beans sourced from Colombia and Brazil, and then roasted at one of two facilities in Tennessee and Utah.
BRCC will be offering free samples to all race attendees across 10 Spartan U.S. OCR Races in 2022. Athletes can expect to see on-site activations serving up hot and cold coffee as early as February.
“We are excited to partner with the Black Rifle Coffee Company—a brand that shares many of the same Spartan values and appreciation for our military community. Whether it is kicking off your training day or celebrating the completion of a Spartan Race with a Black Rifle Coffee, we are thrilled to have their products available for sampling and purchase at select Spartan Events in the United States in 2022,” said Ian Lawson VP Global Partnerships at Spartan.
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.
ABOUT BLACK RIFLE COFFEE
Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life.
To learn more about BRCC, visit www.blackriflecoffee.com, follow BRCC on social media, or subscribe to Coffee or Die Magazine’s daily newsletter at https://coffeeordie.com/presscheck-signup.
Ian Lawson, VP Global Partnerships
Black Rifle Coffee Company