SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 1, 2021
Sponsors investigating Black Cyclists Network over bullying allegations against founder
Following allegations of bullying and harassment by a member of the Black Cyclists Network, sponsors have taken action to distance themselves from the grassroots organisation while the claims are investigated. Cycling Weekly

September 29, 2021
Great registration kickoff for Inaugural War Eagle Run Fest
Auburn, AL.- Auburn fans and runners from across the country jumped on board during the opening of registration for the War Eagle Run Fest. During the first week open, the race saw registrations from 20 states and Canada. The inaugural race will take place on February 20, 2022. Runners will...

September 28, 2021
Decathlon Sponsored Athlete, Jamal Hill, Medals at 2021 Tokyo Paralympics
SAN FRANCISCO (September 28, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that sponsored athlete, Jamal Hill took home a bronze medal in the 50m free at the Tokyo Summer Paralympics. The win also set an American record, and a personal best for Hill. Like...

September 28, 2021
P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership
PITTSBURGH, PA (September 28, 2021) – P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives and creating a better future for all, MWRIF will continue to celebrate runners’ accomplishments as the title...
September 23, 2021
Lululemon becomes official outfitter for Team Canada in new eight-year deal
The Canadian Olympic Committee has signed a new deal with lululemon, as the Vancouver-based apparel brand best known for its stretchy pants has become the official outfitter for Team Canada’s Olympic and Paralympic teams. National Post

September 22, 2021
Honey Stinger Launches NIL Program to Support Collegiate Athletes
STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /ENDURANCE SPORTSWIRE/-- Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness (NIL) policies. The program will be accessible to student-athletes from any college or university through...

September 20, 2021
InsideTracker Partners with Shalane Flanagan on World Marathon Majors Feat, Project Eclipse
CAMBRIDGE, Mass.— Sept. 20, 2021— Shalane Falanagan today announced Project Eclipse, a mission to run all six World Marathon Majors, starting September 26 in Berlin and concluding November 7 in New York City, at the site of her 2017 championship win. InsideTracker, the leading truly personalized performance and nutrition system...
September 17, 2021
Long Beach Airport Renews Partnership with the Long Beach Marathon
Long Beach, CA – September 17, 2021 – The Long Beach Marathon and Half Marathon today announced a renewed partnership with Long Beach Airport (LGB). One of Southern California’s premier fall road races, the marathon will welcome runners back to the oceanfront streets of Long Beach for its 37th edition...

September 16, 2021
Beti Bike Bash p/b Yeti Cycles Announces Toyota as Official Sponsor
EVERGREEN, COLO, Sept 16, 2021 – The Beti Bike Bash p/b Yeti Cycles, to be held on October 3rd in Lakewood, CO, proudly announces Toyota as a returning official sponsor. Toyota has continued to show its dedication to the community through supporting women’s specific events, including the Beti Bike Bash....
September 15, 2021
Women For Tri Partners With The Outspoken: Women in Triathlon Summit, Scholarships to Support Women
Denver, Colorado, USA — September 15, 2021. The producers of the Outspoken: Women in Triathlon Summit presented by Cervélo are excited to announce a continued Juno level partnership with Women For Tri®, an initiative of IRONMAN® and The IRONMAN Foundation®. Women For Tri will provide scholarships to four successful applicants...