SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

November 29, 2021
The SOS Curacao Triathlon – presented by LionsDive
/ENDURANCE SPORTSWIRE/ - Foundation Tri Curacao is very excited to announce that it has partnered with LionsDive Beach Resort to be its Title Sponsor for the 2022 Race! Not only will this partnership bring great synergy with the race, as the FINISH line lands right on the resort beach, it...

November 29, 2021
World’s Top Ultrarunner Courtney Dauwalter Joins LEKI
BUFFALO, NY - November 29, 2021 /ENDURANCE SPORTSWIRE/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 29, 2021
UltraRunning Magazine Adds Presenting Sponsor of UltraRunner of the Year Award
Bend, OR – UltraRunning Magazine (UR) has added Drymax Sports as the presenting sponsor of their 2021 UltraRunner of the Year (UROY) award. Male and female UltraRunners of the Year, as well as the top 10 frontrunners, will be announced on ultrarunning.com starting on January 10, 2022. More detailed and comprehensive coverage of UROY awards...

November 24, 2021
Fun is Fast as athletes take part in historic Pho3nix Sub7 and Sub8 Project Powered by Zwift
Sydney, Australia – 24th November, 2021 /ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation and Mana Global is today pleased to announce Zwift, the industry-leading virtual cycling and running fitness platform, as presenting partner for the Pho3nix Sub7 and Sub8 Project Powered by Zwift, which will see Alistair Brownlee, Lucy Charles-Barclay, Kristian...
November 22, 2021
OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series
New York, NY—November 22, 2021 /ENDURANCE SPORTSWIRE/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...

November 19, 2021
Bridgestone partnered with Pic2Go for Sponsored Photography at 43rd Warsaw Marathon
/ENDURANCE SPORTSWIRE/ - Bridgestone– the title sponsor of the 43rd Warsaw Marathon, partnered with Pic2Go to power Pic2Go’s sponsored race photography at the marathon, driving 89% social sharing rate and generating 1.7 million photo impressions for Bridgeton’s branded photos! Pic2Go’s race photo tagging technology enabled processing over 103,000 photos during race...

November 18, 2021
Revelshine Sustainable Wines Partners With New WineShine Half Marathon
NAPA, Calif. /ENDURANCE SPORTSWIRE/ - The WineShine Half Marathon is thrilled to welcome Revelshine as the sustainable-premium-wine partner for its 2022 inaugural event. Revelshine, a premium, world-class wine in a sustainable, portable and recyclable aluminum bottle, will provide a bottle of wine to each half-marathon participant in the July 16, 2022...

November 18, 2021
Bearclaw Bicycle Co. Named ‘Ultra Series’ Sponsor for 2022 Michigan Gravel Race Series
/ENDURANCE SPORTSWIRE/ -As part of the upcoming 2022 Michigan Gravel Race Series (MGRS), Bearclaw Bicycle Co. has renewed its sponsorship for the second year running as the official Ultra Series sponsor. The Bearclaw Bicycle Co. Ultra Series includes seven 100+ mile gravel bike races among the 15 events within the...

November 17, 2021
VKTRY Brings NFL Star Jonathan Taylor On Board As Latest Brand Ambassador
November 17, 2021 - Milford, Conn. /ENDURANCE SPORTSWIRE/ - VKTRY GEAR, the fast growing, industry leader in Performance Insoles for heightened athletic performance and injury protection, continued to make 2021 a record year, announcing six months in a row of month over month sales increases while bringing fast-rising NFL running...
November 17, 2021
Showcased&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports
BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /ENDURANCE SPORTSWIRE/ - &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...