SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

December 14, 2021
Thorne HealthTech Announces Multi-Year Partnership with Professional Cycling Team, Human Powered Health
NEW YORK, Dec. 14, 2021 /ENDURANCE SPORTSWIRE/ - Thorne HealthTech today announced a new, multi-year partnership with Human Powered Health (formerly Rally Cycling one of America’s top professional teams), in which Thorne will serve as their Official Personalized Health Solutions Partner. The partnership will equip the elite athletes of Human...

December 14, 2021
Applewood Manor Announced as Presenting Sponsor of Gran Fondo Asheville and USA Cycling Gran Fondo National Championships for 2022
Gettysburg, PA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is proud to announce Applewood Manor Bed & Breakfast as the Presenting Sponsor for both Gran Fondo Asheville and the USA Cycling Gran Fondo National Championship events, to be held in Asheville, North Carolina on July 17, 2022....
December 8, 2021
Showcased12 Tips to Increase Event Attendance Year After Year
Even before the COVID-19 pandemic, the events industry was changing as event professionals adapted to modern times. Marketing efforts have gone increasingly digital. Today, event professionals also have a variety of formats to choose from when it comes to planning their events. With all of these technological changes, event organizers...
December 2, 2021
Spartan Announces Partnership Roster for 2021 World Championship in Abu Dhabi
BOSTON, MA (December 2, 2021) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s largest obstacle race and endurance brand, today announced its partnership roster for the 2021 World Championship in Liwa Desert, Abu Dhabi. For the first time, Spartan is holding its marquee event outside the United States, expanding the possibilities for...
December 2, 2021
Better Triathlete Signs New Bike & Nutrition Sponsors for 2022
As part of its community mission to onboard more sponsors for the 2022 race season, Better Triathlete is excited to announce the addition of two new brand sponsors to support its online triathlon community’s bike and nutrition categories. For the bike category, Bearclaw Bicycle Co. will be included as a...
December 1, 2021
MarathonFoto Returns As Official Photography Partner of Running USA
December 1, 2021) /ENDURANCE SPORTSWIRE/ - Running USA is pleased to welcome MarathonFoto back as the Official Photography Partner of the industry’s non-profit trade organization. MarathonFoto is the leading provider of race day photography for the running industry, with over 45 years of experience, a staff of over 2500 professional...
November 30, 2021
Garmin named Official Equipment Supplier of University of New Mexico track and field and cross-country teams
OLATHE, Kan --Garmin® International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced a multiyear agreement to become the Official Equipment Supplier of the top-ranked University of New Mexico track and field and cross-country teams through the spring 2024 season. “The University of New Mexico is home to highly accomplished...
November 30, 2021
Kilian Jornet Leaves Salomon After 15 Years to Start New Project
World-renowned mountain athlete Kilian Jornet announced today that he will part ways with Salomon, his sponsor of over 15 years, at the end of 2021. Jornet is considered one of the greatest trail runners of all time and has had success at all distances and terrain, from skyrunning-style events to...

November 30, 2021
IRONMAN Champion Joins MANA Sports
/ENDURANCE SPORTSWIRE/ - Five-time Ironman champion Joe Skipper has signed with MANA Sports and Entertainment’s athlete management arm, further establishing the agency as the choice of sport champions and stars. Skipper holds the British 12-hour time-trial record, cycling an incredible 325.55 miles. He is currently #7 on the Professional Triathletes Organisation...

November 30, 2021
InsideTracker Named Official Performance Nutrition System of Western States Endurance Run
CAMBRIDGE, Mass.— Nov. 30, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, today announced a partnership with the Western States 100-Mile Endurance Run, signing on as the exclusive performance nutrition system of the world’s oldest 100-mile trail race. “The Western States Endurance Run has always believed...