ROKA and IRONMAN Extend Longstanding Relationship for Swimwear; Expands Relationship to also include Technical Eyewear and Performance Eyewear Category to Partnership

April 19, 2022

- Partnership that first began in 2014, set to continue through 2024

TAMPA, Fla. / AUSTIN, Texas (April 19, 2022)/ENDURANCE SPORTSWIRE/ – IRONMAN and ROKA, the Austin-based multisport performance brand, announced today, they have extended and expanded their global partnership of ROKA as the Official Swimwear Partner of Global IRONMAN® Triathlon series, and in addition, expanded the relationship to also include Official Technical Eyewear and the Official Performance Eyewear of the Global IRONMAN Triathlon series. The IRONMAN and ROKA relationship began in 2014 and expanded globally in 2018. Now, the partnership between IRONMAN and ROKA that extends through 2024 will focus on integrating ROKA’s award winning eyewear and sunglasses line to a global IRONMAN and IRONMAN 70.3® audience.

“At every event, we see our athletes using ROKA products to perform at their best. We are thrilled to continue with a leader in this category and are excited to expand our partnership with ROKA to include their cutting-edge eyewear,” says Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group.

ROKA’s performance swimwear and eyewear will be available for purchase at all IRONMAN and IRONMAN 70.3 events globally. Limited edition and race-specific products will be announced throughout the year.

“Our origin as a company was innovating and designing for triathlon, which means our roots are in IRONMAN,” says Rob Canales, CEO and Founder of ROKA. “It’s a community and a partnership that is near and dear to our heart. Expanding the relationship to include our world-class eyewear line is the perfect evolution. IRONMAN athletes have been and always will be a very important part of our R&D efforts. The closer we are to IRONMAN and these inspired athletes, pushing the limits of what is possible, the better our products become. It’s an important proving ground for our team across the entire product line, and we’re so excited to keep the partnership going strong for years to come.”

For more information on IRONMAN and events in The IRONMAN Group portfolio, visit www.ironman.com. For more information on ROKA, visit www.roka.com. Media related inquiries may be directed to press@ironman.com.


About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear, wetsuits and performance gear have led athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move.

ROKA products are available worldwide at roka.com and through select retailers. Follow ROKA on Facebook and Instagram.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, UTMB® World Series events including Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.

ROKA Media Contact

Michael Finn