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Boochcraft Partners with the Santa Barbara Wine Country Half Marathon as Official Hard Kombucha Sponsor

April 22, 2022

Presented by Chumash Casino Resort, the Mother’s Day Weekend running tradition returns on May 7th

SANTA BARBARA /ENDURANCE SPORTSWIRE/ – Boochcraft, the pioneer in the hard kombucha space, today announced an innovative new partnership with the Santa Barbara Wine Country Half Marathon, presented by Chumash Casino Resort, as the Official Hard Kombucha sponsor. The agreement includes on-site signage, sampling and activation during the post-race festival on May 6-7, 2022.

“The Santa Barbara Wine Country Half Marathon has long-been a premiere, boutique event showcasing the beautiful City of Solvang and the world class wine country destination,” said Boochcraft’s Abbey Schoenberg. “And Boochcraft has always been the beverage for those who live a healthy and active lifestyle, now that live events are back we are excited to partner with a unique race that features athletes who embody that same spirit.”

By bringing real, organic ingredients and supply chain transparency to alcohol, Boochcraft has created an unparalleled drinking experience. Boochcraft’s offerings are centered on bright, full flavors informed by whole fruit and live bubbling probiotics. Their relationships with smaller, organic, and family-owned farms enable Boochcraft to source ingredients straight from the farms and uniquely juice whole fruit in-house.

This commitment is what sets Boochcraft apart. They offer a core collection of distinct and delicious flavors, including Grapefruit Hibiscus, Ginger Lime, Orange Pomegranate, and Strawberry Lemonade. Boochcraft has also become known for its seasonally limited heirloom offerings, including fan-favorites like Passionfruit Blood Orange, Watermelon Chili, Mint Mojito, and Spiced Pear.

The new Santa Barbara Wine Country Half Marathon sponsorship builds on the brand’s connection with the active lifestyle consumer. The event returns to its customary Mother’s Day Weekend date of on May 7, 2022, featuring a scenic route that starts and finishes at Solvang Park, offering runners scenic views of windmills, rolling hills, vineyards and lavish wineries before finishing on Copenhagen Drive in the heart of historic Solvang.

“It’s always exciting to bring new brands into the fold,” said Phyllis Blanchard, Director of Partnerships for the event. “Wine country runners are passionate about having a good time. The post-race Wine & Music festival in downtown Solvang will provide great exposure within a high energy venue.”

Runners can choose the two-person half-marathon relay option for a shorter run with all the wine tasting fun. After crossing the finish line, participants are invited to join family and friends to kick back, relax, sip and savor wines from local wineries at the post-race Wine & Music Festival in Solvang Park.

For more information about the event and to register, visit runsipsantabarbra.com.

About Boochcraft

Boochcraft, founded in 2016 by three friends in San Diego, CA, ignited a brand-new industry of better-for-you beverages in the alcohol space – Hard Kombucha. With an uncompromised focus on quality, Boochcraft is juicing whole, organic fruits & fresh herbs in-house at their Boochery in Chula Vista, CA to craft a naturally gluten-free, unpasteurized, and vegan alcoholic drink that provides a happier buzz. Boochcraft has committed to brewing responsibly through sustainable manufacturing practices and a long-standing partnership with 1% for the planet. With a mix of year-round flavors and seasonal releases, Boochcraft currently delivers the highest quality, lowest impact Hard Kombucha across 13 states nationwide.

About the Santa Barbara Wine Country Half Marathon

The Santa Barbara Wine Country Half Marathon features a scenic course that starts and finishes in downtown Solvang. Runners will begin the 13.1-mile journey amid the windmills and Danish bakeries along the streets of Solvang, then run along the hills, vineyards and pass 12 wineries before finishing on Copenhagen Drive adjacent to Solvang Park. After crossing the finish line, participants are invited to join family and friends to relax and sip wines from 20 wineries at the post-race Wine & Music Festival. Runners can also choose the two-person half-marathon relay option for a shorter run that includes the wine tasting. Race weekend kicks off Friday, May 7, with a free fitness expo, 1-7 p.m. in downtown Solvang. The expo is open to the public. More than 50 exhibitors will feature free nutritional samples, the latest in running gear and sports apparel, as well as a series of interactive clinics. All race participants must pick up their bib numbers and race packets at the expo. For more information or to register for the half-marathon or two-person relay, visit www.runsipsantabarbra.com.

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