SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 18, 2022
ShowcasedTCS Becomes Title Sponsor and Technology Partner of Toronto Waterfront Marathon Through 2026
TORONTO | MUMBAI, January 18, 2022 /ENDURANCE SPORTSWIRE/ Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has partnered with Canada Running Series (CRS) to become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. This news follows...
January 18, 2022
ShowcasedInsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder
CAMBRIDGE, Mass.— Jan. 18, 2021 /ENDURANCE SPORTSWIRE/ - American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous American record set by Deena Kastor in 2006 and showcasing her resilience through a...
January 17, 2022
Professional Triathletes Organisation Partners with Do North Events and The City of Edmonton to Deliver The Inaugural PTO Canadian Open In Edmonton, Canada
17th January 2022. LONDON/ENDURANCE SPORTSWIRE/ -The Professional Triathletes Organisation (PTO) today announced that it has partnered with event organiser, Do North Events and The City of Edmonton, to deliver the inaugural PTO Canadian Open on 23rd-24thth July in Edmonton, Canada. The PTO Canadian Open is the inaugural race of the PTO...
January 17, 2022
New Partnership Set to Transform Expedition Adventure Racing in North America
/ENDURANCE SPORTSWIRE/ - Bend Racing in Oregon, Rootstock Racing in Pennsylvania, and Hoodoo Adventures in British Columbia announce a new partnership to grow the sport of multi-day expedition racing in the United States and Canada: The North American Expedition Race Series. The series brings together premier race organizations in the...
January 14, 2022
Biofreeze Becomes Official External Pain Relief Partner of The Rock ‘N’ Roll Running Series
TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’...
January 14, 2022
Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition
(RALEIGH, NC) January 14, 2022 /ENDURANCE SPORTSWIRE/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre holds titles from Hyrox, Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated has called him one...
January 13, 2022
Pho3nix Foundation Supports 17 Athletes for Beijing Games
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation through its Athlete Program has announced the support of 17 athletes in their final preparations for the Beijing Winter Olympic Games in February 2022 and beyond. Selected through a global search, these athletes represent 10 countries across Europe, Canada and North America, competing in eight...
January 12, 2022
Speedland Announces Partnership with Pro Trail Runner Dylan Bowman and Title Sponsor for the Gorge Waterfalls 50/100K Race
Portland, Oregon, (January 12, 2022) /ENDURANCE SPORTSWIRE/ -Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland announces the addition of Dylan Bowman to the roster of athletes and Advisors. Additionally Speedland will be the title sponsor for the Western States qualifying race,...
January 12, 2022
IRONMAN Extends Partnership with Santini as Official Cycling and Triathlon Apparel Partner with A Multi-Year Deal
TAMPA, Fla. (January 12, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN® and Santini, a worldwide leader in technical apparel, announced today a multi-year extension of their partnership that began in 2019. With this extension, Santini will continue to design and manufacture a collection of cycling and triathlon apparel dedicated exclusively to IRONMAN....
January 12, 2022
Youth Athletes United Teams Up With Leylah Fernandez as Brand Ambassador
NEW YORK /ENDURANCE SPORTSWIRE/ - Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, has announced a new partnership with tennis star Leylah Fernandez. As a brand ambassador for Youth Athletes United, Fernandez will be an inspiration to young athletes, not...
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