SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 27, 2023
Bank of America signs on as new Boston Marathon sponsor
The Boston Marathon has agreed to a 10-year sponsorship deal with Bank of America that organizers hope will allow the world’s oldest and most prestigious annual 26.2-mile road race to grow over the next decade while maintaining its historic character. Financial terms of the deal announced Monday were not disclosed....
March 27, 2023
UTMB® World Series welcomes Näak as Official On Course Sports Nutrition and Sports Hydration Supplier
Chamonix (France) March 2023 /ENDURANCE SPORTSWIRE/ – UTMB ® World Series has partnered with Näak, the performance nutrition and hydration brand made for trail and ultra-runners, to bring sustainable fuel to the global trail running community. As Official On Course Sports Nutrition and Sports Hydration Supplier of the UTMB World Series,...
March 27, 2023
Athletic Brewing Company continues partnership with Canada Running Series, Named Official Non-Alcoholic Beer of 3 Marquee Races
TORONTO, CAN (March 27, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has renewed its partnership with Canada Running Series (CRS), today announcing its return as the official non-alcoholic beer partner of the 2023 TCS Toronto Waterfront Marathon, and the 2023 Vancouver Half Marathon. Additionally,...
March 23, 2023
USA Triathlon Partners With NXT Level Sports and Entertainment, a division of NXT Level Holdings, as Partnerships Consultant and Sales Agency of Record
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon has partnered with NXT Level Sports and Entertainment (NXT Level), a division of NXT Level Holdings as the organization’s exclusive partnership sales agency of record. NXT Level will be tasked to lead USA Triathlon’s partnership strategy and business development efforts for the...
March 23, 2023
ShowcasedPRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.
BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season. “We are excited to name PRIME as our Official Hydration Sports Drink...
March 22, 2023
Personal Record™ Collaboration Brew Returns to Celebrate Athletic Brewing Company’s Partnership with IRONMAN® Global Series
MILFORD, Conn. and SAN DIEGO, Calif. (March 22, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, and the title sponsor of two world-class IRONMAN® 70.3® events, is proud to announce the return of its limited-edition collaboration brew, Personal Record™. First released in August 2022,...
March 21, 2023
USA Triathlon Partners with RENPHO Smart Scales through 2024
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with RENPHO, a global leader in designing smart products for healthy living, as the organization’s official body scale partner through 2024. “USA Triathlon and RENPHO share a mission to help people reach their health and wellness goals,” said Victoria...
March 21, 2023
Super League Triathlon Partners with Seat Unique to Deliver World Class Hospitality Experiences
/ENDURANCE SPORTSWIRE/ – Super League Triathlon is partnering with Seat Unique to deliver one-of-kind hospitality experiences at its Arena Games Triathlon and Championship Series events. The partnership begins ahead of the Grand Final of Arena Games Triathlon powered by Zwift at the iconic Aquatic Centre at the Queen Elizabeth Olympics Park...
March 21, 2023
Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth
FLINT, Mich. (March 21, 2023) /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...
March 17, 2023
Performance Hydration Leader Ready Joins Global Tennis Market
Pittsburgh, PA., March 17, 2023 /ENDURANCE SPORTSWIRE/ – Ready® (@ready_nutrition), one of the fastest growing sports nutrition companies in America with co-owners NFL superstar Aaron Donald and world basketball icon Giannis Antetokounmpo, is making its mark in the tennis world, being named the Official Sports Drink of the Miami Open Tennis...
