SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

September 28, 2025
3M sleeves come in handy at the 2025 World Mountain and Trail Running Championships
Canfranc, Aragonese Pyrenees – September 28, 2025 /ENDURANCE SPORTSWIRE/ - At this year's World Mountain and Trail Running Championships in the stunning town of Canfranc, the rugged and unpredictable conditions made having the right gear more important than ever. The 3M sleeve, offered to all competitors, which uses innovative fast-dry and...

September 24, 2025
Beyond Monumental partners with NEVERSECOND as the Official Energy Gel Partner of the 2025 CNO Financial Indianapolis Monumental Marathon.
INDIANAPOLIS (September 24, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, is proud to announce NEVERSECOND as the Official Energy Gel Partner of the CNO Financial Indianapolis Monumental Marathon, Half Marathon, & 5K on November 8, 2025. Participants will have access...

September 23, 2025
BaseCamp Endurance Coaching and Lauf Gravel Worlds Partner to Support the Cycling Community
Carlisle, PA. (September 23, 2025) /ENDURANCE SPORTSWIRE/ - BaseCamp Endurance Coaching and Lauf Gravel Worlds are proud to announce a new cooperative partnership built on one simple value: giving back to the cycling community. Both organizations believe that endurance sports are about more than just racing; they are about connection,...

September 23, 2025
Boulderthon Announces Boulder Country Day School as Title Sponsor of Kids Fun Run
BOULDER, Colo. (September 23, 2025) /ENDURANCE SPORTSWIRE/ – Boulderthon, presented by PUMA, has announced its partnership with Boulder Country Day School as the title sponsor of the fourth annual Kids Fun Run, returning on Sept. 28. The multi-year sponsorship will run through the 2027 event, highlighting a shared commitment to...

September 19, 2025
Bikeflights and Pactimo Power the 2025 Trek USCX Series
/ENDURANCE SPORTSWIRE/ - The Trek USCX Series proudly recognizes cornerstone sponsors Bikeflights and Pactimo, whose partnership drives the nation’s premier UCI collection of C1 and C2 cyclocross races. Their combined support fuels athlete development, top-level U.S. racing, and the community-minded culture that defines cyclocross. Launched in 2021, the Trek USCX...

September 18, 2025
First Horizon Bank Returns as Title Sponsor of the 2025 Nashville Half Marathon & 5K
NASHVILLE, TN. (September 18, 2025) /ENDURANCE SPORTSWIRE/ – Run Nash announced that First Horizon Bank (NYSE: FHN) has returned as the Title Sponsor of the 2025 Nashville Half Marathon & 5K, reinforcing a long-standing partnership that celebrates active lifestyles and community pride in Music City. The 2025 race will once again...

September 18, 2025
Atlanta’s Largest Office Party Returns
ATLANTA, GA (September 18, 2025) /ENDURANCE SPORTSWIRE/ – Lace up your running shoes and grab your co-workers—the 21st Annual Kaiser Permanente Corporate Run, Walk & Roll 5K is back on Thursday, September 25, 2025 at 7 p.m., starting on Hank Aaron Drive at The Olympic Cauldron and finishing with Atlanta’s...

September 18, 2025
Monumental Momentum: 13th Consecutive Sellout For The CNO Financial Indianapolis Monumental Marathon
INDIANAPOLIS (September 18, 2025) /ENDURANCE SPORTSWIRE/ – The CNO Financial Indianapolis Monumental Marathon has once again sold out its signature 26.2-mile distance – earlier than ever before – marking the 13th consecutive sell-out. As the 18th annual event approaches, Monumental Marathon Weekend is set to bring tens of thousands of...

September 18, 2025
Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear
Minneapolis (September 18, 2025) /ENDURANCE SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...

September 17, 2025
TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028
LOUISVILLE, Colo. (Sept. 17, 2025) /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...