SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

June 12, 2025
GU Energy Labs Announces Faith Akioyamen and Miki Sawada to Run WSER
Berkeley, CA (June 12, 2025) /ENDURANCE SPORTSWIRE/ - GU Energy Labs is pleased to announce the selection of ultra-runners Faith Akioyamen and Miki Sawada for the brand’s two sponsor entries for the 2025 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late...

June 11, 2025
Gran Fondo Asheville and Applewood Manor Foundation Collaborating to Raise Funds for Asheville’s River Arts District Artists Foundation (RADA)
Gettysburg, PA (June 11, 2025) /ENDURANCE SPORTSWIRE/ - For the 13th year, Gran Fondo National Series will host the Gran Fondo Asheville, presented by Applewood Manor Foundation, cycling event in Asheville, North Carolina on Sunday, July 20, 2025. Pre-race festivities, including Donor Appreciation Events hosted by Applewood Manor Foundation and...

June 6, 2025
Rising American Triathlon Star Reese Vannerson Joins Forces with ROKA Multisport
Park City, UT (June 6, 2025) /ENDURANCE SPORTSWIRE/ — ROKA, the performance design company renowned for its cutting-edge gear for triathlon and endurance athletes, proudly announces its partnership with rising American triathlon star Reese Vannerson. At just 20 years old, Vannerson clinched his first World Triathlon Cup victory on May 10,...
June 6, 2025
Ultra X I Feel Slovenia Returns
June 6, 2025 /ENDURANCE SPORTSWIRE/ - Global ultra-marathon event series Ultra X is proud to announce the return of Ultra X I Feel Slovenia in partnership with the Slovenian Tourist Board for 2025. About this Race Ultra X I Feel Slovenia will take place on the 14th and 15th of...

June 5, 2025
San Francisco Marathon Announces New Partnership with Zenni Optical
June 5, 2025 /ENDURANCE SPORTSWIRE/ - The San Francisco Marathon and Zenni Optical, the world’s leading online eyewear retailer, today announced a multi-year partnership that will see Zenni become the Official Eyewear of the San Francisco Marathon. With the opportunity to run across the Golden Gate Bridge and through some...
June 5, 2025
San Francisco Marathon Announces New Partnership with Zenni Optical
June 4, 2025 /ENDURANCE SPORTSWIRE/ - The San Francisco Marathon and Zenni Optical, the world’s leading online eyewear retailer, today announced a multi-year partnership that will see Zenni become the Official Eyewear of the San Francisco Marathon. With the opportunity to run across the Golden Gate Bridge and through some...

June 5, 2025
Fuelled To The Finish – Naturally
BOSTON, MASS. (06/05/2025) /ENDURANCE SPORTSWIRE/ - DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with BOOM Chaga as an Official Partner of DEKA through 2027. This new collaboration brings BOOM Chaga to the forefront of DEKA FIT events across the U.S., providing natural energy, faster...

June 3, 2025
Spartan Race and Tough Mudder Announce Visionary Partnership with Zenni Optical
Boston, MA /ENDURANCE SPORTSWIRE/ - Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce a dynamic new partnership with Zenni Optical, the pioneering online eyewear retailer. This collaboration establishes Zenni as the Official and Exclusive Eyewear Partner for all Spartan Race and Tough Mudder events...

June 2, 2025
SCOTT’S Cam Jones Wins Unbound 2025
(Emporia, Kansas) /ENDURANCE SPORTSWIRE/ - SCOTT Sports’ athletes delivered a definitive statement at the 2025 UNBOUND Gravel, the world’s premier gravel cycling weekend. Leading the charge through Kansas Flint Hills, New Zealand’s Cameron Jones secured an historic victory in the 200-mile race with a new record for the event’s North Course....

June 2, 2025
Davis Phinney Foundation Named National Charity Partner of Maryland Cycling Classic
BALTIMORE, June 2, 2025 /ENDURANCE SPORTSWIRE/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional cycling road race, announced today that the Davis Phinney Foundation has been named the official national charity of Maryland Cycling Classic. “Davis is widely recognized as one of the most celebrated and decorated professional...