SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 5, 2026
SBT GRVL® Presented by Wahoo Selects 24 Young Athletes for Expanded 2026 Junior Development Scholarship Program
Steamboat Springs, Colo., (March 5, 2026) /ENDURANCE SPORTSWIRE/ - SBT GRVL® presented by Wahoo today announced the selection of 24 junior athletes for its 2026 Junior Development Scholarship Program, significantly expanding the inaugural initiative in response to overwhelming interest and exceptional applicant quality. Originally, six athletes (three young women and...
March 4, 2026
DEKA, The Global Fitness Racing Brand Announces Launch Of Corporate Wellness Initiative: DEKA IGNITE
Manchester (March 4, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch of DEKA IGNITE, a groundbreaking team-based fitness challenge designed to transform workplace culture through functional fitness. The inaugural event is set to...
March 2, 2026
Neuma Named Official Peak Performance Partner of Vacation Races
HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ - Vacation Races, a premier organizer of destination half marathons and ultramarathons, has announced a new partnership with Neuma, a neuroscience-driven performance company co-founded by endurance athlete and healthcare executive Alan Wiederhold. Neuma will activate at select race expos and event weekends, including Grand Circle...
February 28, 2026
The Pat Tillman Foundation Marks 42-Day Countdown to the 22nd Annual Pat’s Run, Presented by Teksystems
TEMPE, Ariz. (Feb. 28, 2026) /ENDURANCE SPORTSWIRE/ - With 42 days to go, the Pat Tillman Foundation has entered the final countdown to the 22nd Annual Pat’s Run, presented by TEKsystems, returning April 11, 2026, in Tempe, Arizona. Ranked the 33rd largest race in the United States and among the...
February 27, 2026
War Eagle Run Fest Soars to Record-Breaking Sellout with 6,400+ Runners
AUBURN, Ala. /ENDURANCE SPORTSWIRE/ - The 5th Anniversary of the War Eagle Run Fest has officially sold out, welcoming a record-breaking field of more than 6,400 runners to Auburn for one of the Southeast’s fastest-growing running events. Set against the iconic backdrop of Auburn University, the milestone event marks five...
February 26, 2026
Salsa Cycles Named Official Bike of Rebecca’s Private Idaho
Partnership pairs Salsa’s adventure-first bike design with RPI’s iconic Idaho backcountry routes for the 2026 edition; Salsa to support the Be Good Foundation’s mission to enrich communities through cycling New partnership with RPI brings adventure-built bikes to America’s most beautiful gravel bike race. Sun Valley, Idaho (February 26, 2026) /ENDURANCE...
February 25, 2026
Marathon of the Treasure Coast Welcomes Cleveland Clinic as Signature Sponsor
Stuart, FL (February 25, 2026) /ENDURANCE SPORTSWIRE/ — The Marathon of the Treasure Coast Presented by Publix is proud to announce Cleveland Clinic as the Signature Sponsor of the 2026 Marathon of the Treasure Coast, further strengthening the event’s commitment to health, wellness, and community impact across the Treasure Coast....
February 24, 2026
USA Cycling and TrainingPeaks Continue Longstanding Partnership Supporting Athlete and Coach Development
COLORADO SPRINGS, Colo. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – USA Cycling and TrainingPeaks today announced the continuation of their longstanding partnership through 2028, supporting athlete training, coach education, and performance at all levels of the sport. This partnership reflects a shared commitment to helping athletes and coaches train smarter, perform...
February 24, 2026
ShowcasedUNDRBUDR Deepens Commitment to U.S. Cycling with Dust Bowl 100 Route Sponsorship, Elite Athlete Partnership, and Continued National Event Support
Montclair, NJ - 24 February 2026 /ENDURANCE SPORTSWIRE/ - UNDRBUDR Inc. (“UNDRBUDR”), a performance-driven skincare brand built by and for athletes, today announced a series of new and continuing partnerships that deepen its commitment to the cycling community across the United States. Dust Bowl 100 Route Sponsorship In 2026, UNDRBUDR...
February 24, 2026
Miwok 100K Announces The North Face as New Title Sponsor
Stinson Beach, CA /ENDURANCE SPORTSWIRE/ - The Miwok 100K, one of the most respected ultramarathons in the United States, is proud to announce a new title partnership with The North Face. Beginning in 2026, the race will officially be known as the Miwok 100K Presented by The North Face. Known...
