PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 2, 2023
Future Of An Influential Bike Brand Secured
BEVERLY, MA / ENDURANCE SPORTSWIRE / Parlee Cycles announced that it has been acquired by an avid cyclist and independent investor. The acquisition of the brand and 100% of the assets of Parlee Cycles signals the end of their Chapter 11 restructuring and ensures the longevity of the renowned brand....

September 28, 2023
Enduro Bearings Introduces New Australian Distribution Partnership with Lusty Industries; expands efforts with Performance Recreation Velo in New Zealand
Oakland, California (Sept 25, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing a multi-year distribution agreement with Lusty Industries in Australia and a strengthened relationship with Performance Recreation Velo (PRV) in New Zealand. Both Lusty and PRV will stock Enduro’s complete product range,...

September 28, 2023
ShowcasedBritish Ultra-Runner Sets New Speed Record in North America
/ENDURANCE SPORTSWIRE/ - Against all odds, British ultra-runner Kristian Morgan has set a new Fastest Known Time (FKT) (supported) Southbound on the Appalachian Trail, completing the 2,189 miles in 45 days, 4 hours and 27 minutes. Averaging 50 miles a day, Kristian used the runner’s supplement CurraNZ to beat the...

September 28, 2023
MEC Expands Sizing for Both Technical Hiking and Skiing Collections
VANCOUVER, B.C. — (September 28, 2023) /ENDURANCE SPORTSWIRE/ – Mountain Equipment Company(MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy outdoor...
September 26, 2023
EXEC: Superfeet’s New CEO Discusses the Untapped Insoles Opportunity
Trip Randall, a former long-time Nike executive and the third CEO in Superfeet‘s 46-year history, talks with SGB Executive about the outsized growth potential still ahead for Superfeet as well as for the overall insoles category. SGB

September 26, 2023
Unveiling the Valaris contrast therapy tub from Michael Phelps Chilly GOAT Cold Tubs by Master Spas
Fort Wayne, IN – SEPTEMBER 26, 2023 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of premium swim spas and hot tubs, is excited to announce the latest addition to its Michael Phelps Chilly GOAT Cold Tub lineup – the Valaris. This revolutionary contrast therapy tub offers two separate bodies...
September 26, 2023
Adidas tests upper limit of running market with $500 shoe
Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...
September 26, 2023
Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech
Whoop has launched Whoop Coach, an advanced generative AI feature that will fundamentally shift how individuals receive personalized health and fitness guidance. In a partnership with Open AI, the lab behind ChatGPT, Whoop Coach leverages GPT-4 technology to deliver highly personalized coaching on demand. Will Ahmed, founder and CEO of...

September 26, 2023
Electrolit Unveils Format, Formula & Flavor Innovations at NACS Show 2023
Cerritos, Calif. (Sep 26, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats at the premier convenience and fuel retailing...

September 26, 2023
boobydoo announced as Official Sports Bra Supplier for Bristol Sport
26th September 2023 - Derby, UK/ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide women...